{"id":130330,"date":"2024-09-17T10:36:52","date_gmt":"2024-09-17T14:36:52","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=130330"},"modified":"2024-09-19T10:48:58","modified_gmt":"2024-09-19T14:48:58","slug":"tighter-writing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/tighter-writing\/","title":{"rendered":"Practical Tips for Tighter Writing From the Authors of Smart Brevity"},"content":{"rendered":"\n

Would you like to make your writing more impactful? Do you want to learn how to communicate your ideas more effectively and keep your readers’ attention?<\/p>\n\n\n\n

Smart Brevity<\/em> by Jim VandeHei, Mike Allen, and Roy Schwartz shares practical advice on tighter writing. The authors recommend using shorter words, active voice, and visual cues to enhance your writing style. These techniques can help you create clearer, more engaging content<\/a>.<\/p>\n\n\n\n

Read on to discover how you can transform your writing and captivate your audience with these simple yet powerful strategies.<\/p>\n\n\n\n\n\n\n\n

Tighten Your Writing Style<\/h2>\n\n\n\n

Before you can write more clearly and concisely, you need to sharpen how <\/em>you write. This relates to certain aspects of your writing style. If you want to achieve tighter writing, drop flowery but timid language. Instead, adopt a punchy, to-the-point writing style with strong words, active voice, and visual cues.<\/p>\n\n\n\n

The authors advise writers to use shorter, one-syllable words whenever possible,<\/strong> since they\u2019re clearer and more memorable than multisyllable words. For instance, instead of saying that someone \u201cmade an illegal withdrawal from a financial institution,\u201d you should write that they \u201crobbed a bank.\u201d Using elaborate words and uncommon terms can confuse the reader. Short, vivid words and phrases that evoke imagery are more memorable and impactful.<\/p>\n\n\n\n

(Shortform note: The authors\u2019 advice on writing isn\u2019t new, even if it bears repeating. Many of their rules appeared much earlier in 1918\u2019s The Elements of Style<\/em><\/a> by William Strunk Jr. and E.B. White. In addition to explaining rules of English grammar, Struck and White emphasized clear composition using active voice and positive assertions, and they urged the writer to \u201comit needless words.\u201d Unlike the authors of Smart Brevity<\/em>, Strunk and White advised writers not to be too informal and to make their personal feelings invisible. For over a century, The Elements of Style<\/em> has been a hallmark text on how to write well<\/a>, and with its focus on brevity and simplicity, it\u2019s a direct ancestor of VandeHei, Allen, and Schwartz\u2019s rules for writing<\/a>.)<\/p>\n\n\n\n

The authors also encourage you to use active voice, which creates a more compelling narrative.<\/strong> \u201cActive\u201d voice is a sentence structure in which the subject of the sentence acts<\/em>, instead of being acted upon. For example, \u201cRocky Balboa knocked out Apollo Creed\u201d is more gripping than the passive form: \u201cApollo Creed was knocked out by Rocky Balboa.\u201d When using active voice, you should also use strong verbs to inject a sense of action and movement into the writing. For instance, don\u2019t write that \u201cRocky moved quickly up the bleachers\u201d\u2014instead, write that \u201cRocky ran <\/em>up the bleachers.\u201d<\/p>\n\n\n\n

(Shortform note: Don\u2019t take VandeHei, Allen, and Schwartz\u2019s directive to use the active voice as an absolute rule\u2014there are instances when using passive voice is appropriate<\/a>. You can use the passive voice when making broad statements about people\u2019s opinions, reporting on actions taken by unknown persons, or when you need to emphasize the action itself or the person acted upon. For instance, in the sentence \u201cMrs. Jones was snubbed by her neighborhood association,\u201d the passive voice is used to put the focus on Mrs. Jones instead of her neighbors. The passive voice is often discouraged<\/a> due to its impersonal nature and how it makes sentences less engaging, but that doesn\u2019t mean it should never be used.)<\/p>\n\n\n\n

Lastly, to achieve tighter writing, the authors suggest that you employ bullet points, bold text, and images<\/strong> to break up dense paragraphs and make information more accessible. Bolded words or phrases signal to the skimming reader to stop and take note of an important idea. Pictures and bullet points serve a similar function, acting as visual roadblocks that make the reader\u2019s eye pause on crucial bits of data. The goal is to communicate effectively and efficiently using any visual tricks appropriate to your subject without wasting the reader’s time or causing confusion.<\/p>\n\n\n\n

(Shortform note: The modern bullet point<\/a> first entered common usage with the introduction of digital slideshow presentations in the 1980s. Bold typeface<\/a> appeared much sooner, with examples dating back to the early 1800s, where it was used in public notices and early advertisements to draw attention<\/a> to important information. However, the use of images with text stretches back to the origins of the written word<\/a> itself, while the modern use of images to complement printed text started shortly after printing became commonplace<\/a> in the mid 1400s. Therefore, while we often think of these tools in the digital context that VandeHei, Allen, and Schwartz write about, it\u2019s only their application that\u2019s evolved in the modern era.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Would you like to make your writing more impactful? Do you want to learn how to communicate your ideas more effectively and keep your readers’ attention? Smart Brevity by Jim VandeHei, Mike Allen, and Roy Schwartz shares practical advice on tighter writing. The authors recommend using shorter words, active voice, and visual cues to enhance your writing style. These techniques can help you create clearer, more engaging content. Read on to discover how you can transform your writing and captivate your audience with these simple yet powerful strategies.<\/p>\n","protected":false},"author":9,"featured_media":130345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,104],"tags":[1593],"class_list":["post-130330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-smart-brevity","","tg-column-two"],"yoast_head":"\nPractical Tips for Tighter Writing From the Authors of Smart Brevity - Shortform Books<\/title>\n<meta name=\"description\" content=\"Tighter writing entails shorter words, active voice, and visual cues. Get details on how to transform your writing and grab your readers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/tighter-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Practical Tips for Tighter Writing From the Authors of Smart Brevity\" \/>\n<meta property=\"og:description\" content=\"Tighter writing entails shorter words, active voice, and visual cues. Get details on how to transform your writing and grab your readers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/tighter-writing\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-17T14:36:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-19T14:48:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1015\" \/>\n\t<meta property=\"og:image:height\" content=\"569\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"Practical Tips for Tighter Writing From the Authors of Smart Brevity\",\"datePublished\":\"2024-09-17T14:36:52+00:00\",\"dateModified\":\"2024-09-19T14:48:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/\"},\"wordCount\":779,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp\",\"keywords\":[\"Smart Brevity\"],\"articleSection\":[\"Communication\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/tighter-writing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/\",\"name\":\"Practical Tips for Tighter Writing From the Authors of Smart Brevity - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp\",\"datePublished\":\"2024-09-17T14:36:52+00:00\",\"dateModified\":\"2024-09-19T14:48:58+00:00\",\"description\":\"Tighter writing entails shorter words, active voice, and visual cues. Get details on how to transform your writing and grab your readers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/tighter-writing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp\",\"width\":1015,\"height\":569,\"caption\":\"A woman's hand with turquoise nail polish uses a red pen to edit a piece of writing to achieve tighter writing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tighter-writing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Practical Tips for Tighter Writing From the Authors of Smart Brevity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World's Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Practical Tips for Tighter Writing From the Authors of Smart Brevity - Shortform Books","description":"Tighter writing entails shorter words, active voice, and visual cues. Get details on how to transform your writing and grab your readers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/tighter-writing\/","og_locale":"en_US","og_type":"article","og_title":"Practical Tips for Tighter Writing From the Authors of Smart Brevity","og_description":"Tighter writing entails shorter words, active voice, and visual cues. Get details on how to transform your writing and grab your readers.","og_url":"https:\/\/www.shortform.com\/blog\/tighter-writing\/","og_site_name":"Shortform Books","article_published_time":"2024-09-17T14:36:52+00:00","article_modified_time":"2024-09-19T14:48:58+00:00","og_image":[{"width":1015,"height":569,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp","type":"image\/webp"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/tighter-writing\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/tighter-writing\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"Practical Tips for Tighter Writing From the Authors of Smart Brevity","datePublished":"2024-09-17T14:36:52+00:00","dateModified":"2024-09-19T14:48:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/tighter-writing\/"},"wordCount":779,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/tighter-writing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp","keywords":["Smart Brevity"],"articleSection":["Communication","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/tighter-writing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/tighter-writing\/","url":"https:\/\/www.shortform.com\/blog\/tighter-writing\/","name":"Practical Tips for Tighter Writing From the Authors of Smart Brevity - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/tighter-writing\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/tighter-writing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp","datePublished":"2024-09-17T14:36:52+00:00","dateModified":"2024-09-19T14:48:58+00:00","description":"Tighter writing entails shorter words, active voice, and visual cues. Get details on how to transform your writing and grab your readers.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/tighter-writing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/tighter-writing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/tighter-writing\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp","width":1015,"height":569,"caption":"A woman's hand with turquoise nail polish uses a red pen to edit a piece of writing to achieve tighter writing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/tighter-writing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Practical Tips for Tighter Writing From the Authors of Smart Brevity"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World's Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/09\/woman-editing-with-red-pen.webp","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/130330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=130330"}],"version-history":[{"count":8,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/130330\/revisions"}],"predecessor-version":[{"id":130369,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/130330\/revisions\/130369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/130345"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=130330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=130330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=130330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}