{"id":130253,"date":"2024-10-02T11:47:45","date_gmt":"2024-10-02T15:47:45","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=130253"},"modified":"2024-10-04T12:13:08","modified_gmt":"2024-10-04T16:13:08","slug":"human-social-needs","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/human-social-needs\/","title":{"rendered":"What Are Human Social Needs &#038; How Can You Identify Them?"},"content":{"rendered":"\n<p>What are the social needs that every human has? How can you use these social needs as a way to influence people?<\/p>\n\n\n\n<p>Identifying human social needs is a key part of Chase Hughes&#8217; strategy for building a person&#8217;s <a href=\"https:\/\/www.shortform.com\/blog\/behavior-profile\/\">behavior profile<\/a>. Once you know what these needs are, you can use this knowledge as an influential tool.\u00a0<\/p>\n\n\n\n<p>Continue reading to identify and manipulate human social needs.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-social-needs-of-people\">The Social Needs of People<\/h2>\n\n\n\n<p>Many people are familiar with Maslow\u2019s Hierarchy of Needs, which includes needs all people share\u2014such as the need for safety, social belonging, and esteem. Hughes explains that, in addition to these universal needs,<strong> there are human <em>social needs<\/em>, which they attempt to meet through their interactions with others<\/strong>. There are six social needs, according to Hughes, each with a corresponding fear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The need to feel important<\/strong> (and the fear of being dismissed or mocked)<\/li>\n\n\n\n<li><strong>The <a href=\"https:\/\/www.shortform.com\/blog\/need-for-approval\/\">need for approval<\/a><\/strong> (and the fear of rejection or disdain)<\/li>\n\n\n\n<li><strong>The <a href=\"https:\/\/www.shortform.com\/blog\/human-need-for-belonging\/\">need for acceptance<\/a><\/strong> (and the <a href=\"https:\/\/www.shortform.com\/blog\/fear-of-criticism\/\">fear of criticism<\/a> or alienation)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The need to be perceived as intelligent<\/strong> (and the fear of being seen as dumb)<\/li>\n\n\n\n<li><strong>The need to be pitied<\/strong> (and the fear of being ignored or disbelieved)<\/li>\n\n\n\n<li><strong>The need to be perceived as powerful<\/strong> (and the fear of being disrespected or challenged)<\/li>\n<\/ul>\n\n\n\n<p><strong>Hughes explains that everyone has <em>two<\/em> of these six needs.<\/strong> Hughes writes that<strong> you can identify someone\u2019s needs based on their behavior and, in some cases, their appearance.<\/strong> For example, someone who needs to feel important may have extravagant status symbols like expensive clothing or accessories. Someone who needs approval may show people-pleasing tendencies. Someone who needs to be perceived as powerful may talk loudly in public and tell stories about what a <a href=\"https:\/\/www.shortform.com\/blog\/characteristics-of-a-good-leader\/\">great leader<\/a> they are.<\/p>\n\n\n\n<p>(Shortform note: You may also be able to glean insight about someone\u2019s needs based on their hobbies and interests. For example, <a href=\"https:\/\/www.verywellmind.com\/what-is-maslows-hierarchy-of-needs-4136760\" target=\"_blank\" rel=\"noreferrer noopener\">people who need approval or acceptance may participate more in community activities and social groups<\/a>, and people who need to be viewed as intelligent or powerful may participate in academic or athletic activities. This means the environment in which you\u2019re interacting with someone may also give you clues about their needs.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-social-needs-to-establish-rapport-and-influence-behavior\">Use Social Needs to Establish Rapport and Influence Behavior<\/h3>\n\n\n\n<p>Hughes explains that you can use information about someone\u2019s social needs to quickly establish rapport with them\u2014and then, potentially influence their behavior.&nbsp;<\/p>\n\n\n\n<p><strong>To establish rapport, he says, subtly communicate that you can meet their need in some way<\/strong>. For example, if you know your employee has a need for approval, saying things like, \u201cYou\u2019re doing a great job,\u201d can quickly win them over. Or, if they need to be perceived as powerful, you can float the idea of a promotion to get them to do what you\u2019d like them to do.<\/p>\n\n\n\n<p>(Shortform note: Even after you\u2019ve established your initial behavior profile of someone, you can continue to add to it the more you get to know them. Though Hughes focuses primarily on quickly building rapport with someone you\u2019ve just met, his techniques can also <a href=\"https:\/\/www.holdthevisiontherapy.com\/blog\/how-can-we-meet-each-others-needs-and-desires\" target=\"_blank\" rel=\"noreferrer noopener\">help you strengthen your existing relationships<\/a>. If you make an effort to help people achieve what they want and need, you\u2019re more likely to get what you want out of that relationship\u2014whether it\u2019s a favor, advice, a deeper commitment to your relationship, or something else.)<\/p>\n\n\n\n<p>To influence someone\u2019s behavior, Hughes continues, <strong>imply that the behavior you want them to do will ensure their needs are met<\/strong>. For example, if you\u2019re trying to convince a friend to seek therapy, and you know they\u2019re someone who needs to feel pitied, you could say something like, \u201cWhen I started therapy, I felt so validated. My therapist affirmed that my problems were significant and needed attention.\u201d You\u2019re not telling them what to do, but you\u2019re implying that what you <em>want<\/em> them to do will fulfill their need for sympathy.<\/p>\n\n\n\n<p>(Shortform note: While Hughes\u2019s advice can help you understand and influence others\u2019 behaviors, you may also want to consider your own social needs and how these techniques could be used against <em>you<\/em>. In <a href=\"https:\/\/shortform.com\/app\/book\/the-confidence-game\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Confidence Game<\/em><\/a>, Maria Konnikova gives the example of <a href=\"https:\/\/shortform.com\/app\/book\/the-confidence-game#step-1-identify-and-size-up-the-mark\" target=\"_blank\" rel=\"noreferrer noopener\">potential scammers observing your behavior<\/a> to determine whether\u2014or how\u2014they can take advantage of you. For example, if they notice you\u2019re a low-income college student, they may target you for a scam by offering you the opportunity to make some quick-and-easy cash. Being aware of such observational techniques can help you both <a href=\"https:\/\/www.shortform.com\/blog\/how-to-influence-others\/\">influence others<\/a> and avoid being unduly influenced yourself.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-fears-to-influence-behavior\">Use Fears to Influence Behavior<\/h3>\n\n\n\n<p>Hughes explains that you can also use the <em>fear<\/em> that corresponds to someone\u2019s social need to influence their behavior\u2014specifically, to get them to stop an undesired behavior. To do this, <strong>suggest that the undesired behavior would make their fear a reality<\/strong>.<\/p>\n\n\n\n<p>For example, imagine you\u2019re selling car insurance and you have a customer who\u2019s deciding whether to purchase your services. You\u2019ve identified that they need to be perceived as intelligent\u2014which means they fear being perceived as dumb. You share a story of someone who chose not to purchase your insurance, got in an accident, and then found that their chosen insurance company wouldn\u2019t cover the damage. You lament how they should have been more discerning in their decision, suggesting that they made an unintelligent choice by not choosing your services. Your potential client doesn\u2019t want you to think <em>they\u2019re<\/em> dumb, too, so they buy your insurance.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Research supports the idea that <a href=\"https:\/\/www.apa.org\/news\/press\/releases\/2015\/10\/fear-based-appeals\" target=\"_blank\" rel=\"noreferrer noopener\">fear is a powerful influencer of behavior<\/a>: A comprehensive review by the American Psychological Association found that fear-based appeals (those that emphasize potential harm if recommendations aren\u2019t followed) are highly persuasive and effective at changing behavior. However, <a href=\"https:\/\/www.clinicalcorrelations.org\/2011\/11\/23\/ethical-considerations-on-the-use-of-fear-in-public-health-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">some question the ethics of fear-based appeals<\/a>, arguing that they may induce anxiety and distress, that they risk victim-blaming, and that they may provide <a href=\"https:\/\/www.shortform.com\/blog\/what-is-hedonic-adaptation\/\">diminishing returns<\/a>. Each time you induce the same fear in someone, the more they\u2019ll habituate to that fear, making it less effective.)\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the social needs that every human has? How can you use these social needs as a way to influence people? Identifying human social needs is a key part of Chase Hughes&#8217; strategy for building a person&#8217;s behavior profile. Once you know what these needs are, you can use this knowledge as an influential tool.\u00a0 Continue reading to identify and manipulate human social needs.<\/p>\n","protected":false},"author":14,"featured_media":131666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,9],"tags":[1592],"class_list":["post-130253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-psychology","tag-six-minute-x-ray","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are Human Social Needs &amp; How Can You Identify Them? - Shortform Books<\/title>\n<meta name=\"description\" content=\"Every human has social needs as well as the need for safety and esteem. 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