{"id":129793,"date":"2024-09-13T10:14:18","date_gmt":"2024-09-13T14:14:18","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=129793"},"modified":"2024-09-17T10:38:51","modified_gmt":"2024-09-17T14:38:51","slug":"how-to-market-on-social-media","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-market-on-social-media\/","title":{"rendered":"How to Market on Social Media: 4 Tips From Russell Brunson"},"content":{"rendered":"\n<p>Are you struggling to get traction on social media? Do you want to learn how to effectively market your business across various platforms?<\/p>\n\n\n\n<p>In <em>Traffic Secrets<\/em>, Russell Brunson shares valuable insights on leveraging social media for maximum exposure. He offers four recommendations to help you pull more potential customers into your business funnel.<\/p>\n\n\n\n<p>Keep reading for Brunson&#8217;s advice on how to market on social media.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-on-social-media\">Marketing on Social Media<\/h2>\n\n\n\n<p>Brunson explores how you can effectively leverage various social media channels for maximum exposure and to pull more potential customers into your business funnel. His advice regarding how to market on social media entails four recommendations:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use a variety of platforms<\/li>\n\n\n\n<li>Post frequently<\/li>\n\n\n\n<li>Don\u2019t \u201csell\u201d users at first<\/li>\n\n\n\n<li>Use call-to-action buttons<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-1-use-a-variety-of-social-media-channels\">Tip #1: Use a Variety of Social Media Channels<\/h3>\n\n\n\n<p>Brunson writes that each platform has a different focus and offers different opportunities, so he advises that you <strong>tailor your content to each one so as to take advantage of their unique characteristics and audience<\/strong>s. By considering each platform\u2019s idiosyncrasies, you can create consistently <a href=\"https:\/\/www.shortform.com\/blog\/engaging-content\/\">engaging content<\/a> for your target customers.<\/p>\n\n\n\n<p>He acknowledges that there are many different platforms you can use, but he mentions a few particularly influential ones you shouldn\u2019t ignore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram:<\/strong> an image-based platform ideal for visual storytelling\u2014especially useful for products or services that have visually appealing elements<\/li>\n\n\n\n<li><strong>Facebook:<\/strong> useful for targeted ads that allow business owners to reach potential customers based on likes, interests, and other demographics<\/li>\n\n\n\n<li><strong>YouTube:<\/strong> the second largest search engine after Google, and the only platform where content can grow over time\u2014videos don\u2019t fall to the bottom of feeds like in other platforms, but instead can collect more and more views<\/li>\n<\/ul>\n\n\n\n<p>(Shortform note: Marketing experts agree it\u2019s important to <a href=\"https:\/\/viralsolutions.net\/multiple-social-media-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">diversify your social media platforms<\/a>, noting that because each targets a different type of user, you\u2019ll limit the reach of your messages if you focus on only one. For this reason, different content might perform differently across various platforms\u2014what gets a strong response on Instagram, for example, might not resonate on Facebook or YouTube. Thus it\u2019s important to not only try out messages on multiple platforms but also track what does well on each so that you can adjust your marketing strategy accordingly.)<\/p>\n\n\n\n<p>Brunson advises that you aim for consistent branding across all channels you post on: Use the same logos, color schemes, and tones. This will make it easier for your customers to recognize you anywhere online.<\/p>\n\n\n\n<p>Additionally, he encourages <strong>repurposing existing content across different formats<\/strong>\u2014converting blog posts into podcasts or videos, for instance. This not only extends accessibility but can expose your message to fresh new audiences, ensuring that more streams of traffic head toward your business funnel.<\/p>\n\n\n\n<p>(Shortform note: Consistency of both images and messages, as Brunson recommends, is a key component of creating a strong brand. The trick to branding in the digital age is to balance <em>consistency<\/em> against <em>variety<\/em>\u2014too much consistency makes your brand seem overly curated and artificial, while too much variety risks losing your brand\u2019s recognizable personality. Some research suggests that the size of your brand may affect this balance: Smaller brands benefit from consistency because they need to establish a brand association in the minds of consumers, but when larger brands are overly consistent, <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811622000465\" target=\"_blank\" rel=\"noreferrer noopener\">consumers see them as boring<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-2-post-frequently\">Tip #2: Post Frequently<\/h3>\n\n\n\n<p>Brunson advises that you post content frequently on social media because it\u2019s only when people see you a number of times that they\u2019ll be compelled to investigate you further. He cautions, though, against posting incessantly because that can overwhelm your followers and lead them to tune out or unfollow you.&nbsp;<\/p>\n\n\n\n<p>He also recommends <strong>engaging personally when possible by replying to comments and messages<\/strong>. This lends a human quality to your brand that potential customers respond well to.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Brunson&#8217;s advice taps into the psychology of <em>repetition<\/em> and <em>recognition<\/em>. In <a href=\"https:\/\/www.shortform.com\/app\/book\/influence\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Influence<\/em><\/a>, Robert B. Cialdini notes that <a href=\"https:\/\/www.shortform.com\/app\/book\/influence\/chapter-3\" target=\"_blank\" rel=\"noreferrer noopener\">we&#8217;re more likely to engage with what&#8217;s familiar<\/a>, which explains why, when you frequently post, people are more likely to be receptive to your message and even to reply and engage personally. Experts agree with Brunson, though, that <a href=\"https:\/\/www.revlocal.com\/resources\/library\/blog\/how-often-should-your-business-post-on-social-media#:~:text=But%2C%20posting%20too%20often%20will,is%20good%20for%20your%20business.\" target=\"_blank\" rel=\"noreferrer noopener\">there&#8217;s a fine line<\/a>: Too much content can become intrusive, causing annoyance rather than appeal. Thus, finding the right balance is key to effectively using social media for engagement.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-3-don-t-sell-until-users-visit-your-website\">Tip #3: Don\u2019t \u201cSell\u201d Until Users Visit Your Website<\/h3>\n\n\n\n<p>Brunson compares social media to a party\u2014it\u2019s a place to make friends, but not to overtly sell your wares (or you\u2019ll be the least popular person at the party).&nbsp;<\/p>\n\n\n\n<p>However, once you\u2019ve made friends by interacting with people, you can metaphorically invite them over to your \u201chouse\u201d (your website) by getting them to click on a link. <strong>Once they\u2019ve chosen to enter your space, it\u2019s appropriate to try to sell them something.<\/strong>&nbsp;<\/p>\n\n\n\n<p>(Shortform note: The act of clicking a link to head to your &#8220;house,&#8221; or website, echoes Godin&#8217;s ideas in <a href=\"https:\/\/www.shortform.com\/app\/book\/permission-marketing\/1-page-summary\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Permission Marketing<\/em><\/a>, where consumers grant you permission to engage with them further. By visiting your space, they indicate they&#8217;re intrigued and trust you enough to learn more, so that product promotion becomes acceptable. Brunson and Godin both teach that good marketing isn&#8217;t about hard-selling right out of the gate\u2014it&#8217;s about embracing a \u201cpermission-given\u201d approach, <a href=\"https:\/\/www.shortform.com\/app\/book\/permission-marketing\/1-page-summary#step-3-establish-a-trust-based-business-model\" target=\"_blank\" rel=\"noreferrer noopener\">building relationships and establishing trust before extending your marketing invitation<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tip-4-use-call-to-action-buttons\">Tip #4: Use Call-to-Action Buttons<\/h3>\n\n\n\n<p>Brunson says that you must include a call-to-action (CTA) button on all of your posts. These are buttons that prompt visitors to take a next step\u2014whether it be to visit your website, enter your <a href=\"https:\/\/www.shortform.com\/blog\/what-is-a-sales-funnel-and-how-does-it-work\/\">sales funnel<\/a>, or even just indicate that they \u201cliked\u201d your post. These work best when worded clearly but enticingly\u2014think \u201cgrab yours\u201d or \u201cstart saving,\u201d instead of a more standard \u201csubmit.\u201d<\/p>\n\n\n\n<p>The advantage of CTA buttons is that not only do they prod visitors to become customers or to join your email lists, but <strong>they also help the algorithms of social <a href=\"https:\/\/www.shortform.com\/blog\/internet-platform\/\">media platforms<\/a> know when people are connecting with your content<\/strong>. The algorithms will then reward your posts with greater exposure.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: The effectiveness of call-to-action buttons largely pivots on the psychological principle of <em>scarcity<\/em>, as noted by Robert Greene in <a href=\"https:\/\/www.shortform.com\/app\/book\/the-laws-of-human-nature\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Laws of Human Nature<\/em><\/a>: When things appear limited or in high demand, <a href=\"https:\/\/www.shortform.com\/app\/book\/the-laws-of-human-nature\/part-5\" target=\"_blank\" rel=\"noreferrer noopener\">we tend to desire them more<\/a>. That&#8217;s why you&#8217;ll often see buttons like &#8220;Buy now before it&#8217;s too late&#8221; or &#8220;Sign up now to reserve your spot.&#8221; It triggers our fear of missing out on an opportunity. Similarly, using <a href=\"https:\/\/www.shortform.com\/blog\/persuasive-language-techniques\/\">persuasive language<\/a> and a strong command verb like \u201cbuy,\u201d \u201csubscribe,\u201d or \u201cdownload\u201d can also induce a sense of immediate action. This principle of scarcity and urgency motivates us to respond swiftly to these buttons.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling to get traction on social media? Do you want to learn how to effectively market your business across various platforms? In Traffic Secrets, Russell Brunson shares valuable insights on leveraging social media for maximum exposure. He offers four recommendations to help you pull more potential customers into your business funnel. Keep reading for Brunson&#8217;s advice on how to market on social media.<\/p>\n","protected":false},"author":9,"featured_media":129801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,104],"tags":[1583],"class_list":["post-129793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing","tag-traffic-secrets","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Market on Social Media: 4 Tips From Russell Brunson - Shortform Books<\/title>\n<meta name=\"description\" content=\"Getting traction on social media can be challenging. 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