{"id":129196,"date":"2024-09-02T12:01:38","date_gmt":"2024-09-02T16:01:38","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=129196"},"modified":"2024-09-09T12:16:28","modified_gmt":"2024-09-09T16:16:28","slug":"marc-benioff-quotes","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/marc-benioff-quotes\/","title":{"rendered":"The Best of Marc Benioff’s Quotes From Trailblazer"},"content":{"rendered":"\n

What are the best quotes from Trailblazer<\/em>? Why does Marc Benioff encourage moral principles over profit?<\/p>\n\n\n\n

The capitalism<\/a> that powered the 20th century is under increasing scrutiny. In Trailblazer<\/em> (2019), Marc Benioff argues that the time has come for a conscious revolution in business\u2014and that his company, Salesforce, is leading the way forward.<\/p>\n\n\n\n

Let’s look at Marc Benioff’s quotes from Trailblazer<\/em> that summarize the book.<\/p>\n\n\n\n\n\n\n\n

Quotes From Trailblazer<\/em><\/h2>\n\n\n\n

Traditional capitalism is facing increasing scrutiny because of its association with socioeconomic inequality, environmental degradation<\/a>, and corporate greed. According to Marc Benioff, CEO of the Fortune 500 software company Salesforce and renowned philanthropist, it\u2019s time for a conscious revolution in business. In Trailblazer <\/em>(2019), Benioff says his company is leading the way forward by practicing a business model that foregrounds ideals over profits and represents the future of capitalism.<\/p>\n\n\n\n

Below are four of Marc Benioff’s quotes from Trailblazer<\/em> that best encapsulate his ideas.<\/p>\n\n\n\n

\n

\u201cThe great miscalculation of the age is the idea that businesses have to make a choice<\/a>: to become profitable, or to become platforms for change. This is not the case.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Benioff says that Salesforce became a Fortune 500 company by practicing principled business. According to Benioff, the best approach to business is to place moral principles at the forefront of organizational decision-making<\/a>. We\u2019ll call this model principled business<\/em>.<\/strong> In this model, profit isn\u2019t the sole driving force; instead, it\u2019s balanced with a commitment to social responsibility, environmental sustainability, and internal fairness and equity. <\/p>\n\n\n\n

Principled business is a form of stakeholder capitalism (an economic perspective that says your company has an ethical duty to uplift everyone it impacts, even if it only impacts them indirectly). According to Benioff, this flies in the face of the conventional wisdom popularized by economist Milton Friedman<\/a>, who argued that businesses\u2019 only duty is to make money for shareholders.<\/p>\n\n\n\n

\n

\u201cIt\u2019s about how to create a culture where doing well is synonymous with doing good in order to thrive in a world where a company is only as strong as the principles it adopts.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Benioff explains that Salesforce takes pains to foster employee well-being because vibrant employees are more engaged and productive, so they can better support the company\u2019s principled business efforts. In his view, Salesforce employees comprise the company\u2019s \u201cohana\u201d<\/strong> (the Hawaiian word for family\u2014Benioff says he feels connected to Hawaiian culture because he\u2019s vacationed there his whole life, so he infuses Salesforce with aspects of it). Salesforce uses two measures to make employees feel like family: paid volunteerism and opportunities for mindfulness<\/a>.<\/p>\n\n\n\n

\n

\u201cTrust has to be your highest value in your company. And if it’s not, something bad is going to happen.\u201d<\/p>\n<\/blockquote>\n\n\n\n

According to Benioff, it\u2019s vital that all stakeholders have confidence in Salesforce, its leaders and employees, and each other. He learned this primarily by witnessing other companies undergo public crises of confidence\u2014for example, Salesforce helped Toyota recover from the controversy that ensued when it knowingly failed to address safety issues with vehicles it manufactured, and Google suffered from mass public disapproval due to executives\u2019 inappropriate handling of sexual harassment issues. Benioff also reasons that this confidence gives Salesforce a competitive edge\u2014the company is more likely to attract and retain customers and employees if it has their confidence.<\/p>\n\n\n\n

The primary way that Salesforce inspires stakeholders\u2019 confidence is via accountability supported by transparent communication.<\/strong> Benioff says this often happens in relatively small ways\u2014for example, executives livestream some of their meetings so that all employees have access to important company information, and the company has a website customers can consult to find out about the current operational status of Salesforce products and services, including any incidents or maintenance activities that may affect their availability.<\/p>\n\n\n\n

\n

\u201cHere\u2019s the thing about values: You have to use words to identify them, but they won\u2019t create true value for you unless they turn into consistent behaviors.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Benioff credits Salesforce\u2019s immense financial success<\/a> to its practice of principled business. To support this belief, he cites a variety of statistical evidence: For example, one survey shows that customers are more likely to approve of (and therefore buy from) companies that demonstrate social and environmental responsibility. <\/p>\n\n\n\n

Additionally, Benioff says internal research shows that one reason employees are drawn to work at Salesforce is that they feel they can stand behind the company\u2019s principles and feel good about their contributions to society. Attracting and retaining talented employees<\/a> helps Salesforce accomplish its larger mission and make profits, contributing to the company\u2019s overall health.<\/p>\n","protected":false},"excerpt":{"rendered":"

What are the best quotes from Trailblazer? Why does Marc Benioff encourage moral principles over profit? The capitalism that powered the 20th century is under increasing scrutiny. In Trailblazer (2019), Marc Benioff argues that the time has come for a conscious revolution in business\u2014and that his company, Salesforce, is leading the way forward. Let’s look at Marc Benioff’s quotes from Trailblazer that summarize the book.<\/p>\n","protected":false},"author":14,"featured_media":129514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,45,33],"tags":[1579],"class_list":["post-129196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-business","category-people","tag-trailblazer","","tg-column-two"],"yoast_head":"\nThe Best of Marc Benioff's Quotes From Trailblazer - Shortform Books<\/title>\n<meta name=\"description\" content=\"Principled business matters to Marc Benioff, and it should matter to you. 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