{"id":127719,"date":"2024-07-31T09:45:05","date_gmt":"2024-07-31T13:45:05","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=127719"},"modified":"2024-08-05T09:50:45","modified_gmt":"2024-08-05T13:50:45","slug":"how-to-influence-change","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/","title":{"rendered":"How to Influence Change: Robert Cialdini on Securing Commitment"},"content":{"rendered":"\n

Do you want to influence change in others? Are you curious about the psychology behind lasting behavioral shifts?<\/p>\n\n\n\n

In his book Pre-Suasion<\/em>, Robert Cialdini explores how to create enduring impact through pre-suasive techniques. He emphasizes the importance of eliciting commitments to cement behavioral changes and shift long-term beliefs.<\/p>\n\n\n\n

Keep reading to discover how to influence<\/a> change and make it stick.<\/p>\n\n\n\n\n\n\n\n

How to Influence Change<\/h2>\n\n\n\n

Cialdini acknowledges that, although the pre-suasive techniques he outlines in his book might lead to short-term behavioral changes, they\u2019re often insufficient to effect long-term change. Consequently, we\u2019ll explain how to influence change and make it last by eliciting concrete commitments from your audience.<\/p>\n\n\n\n

Cialdini explains that, to generate long-term shifts in behavior, you should elicit a concrete commitment from your audience<\/strong>. To illustrate the impact of such commitments, Cialdini points to several studies showing that small commitments can cement behavioral changes.<\/p>\n\n\n\n

For instance, in one study of medical clinics, experts sought to determine how to increase the percentage of patients who show up for scheduled follow-up appointments. They found that the most successful approach involved asking patients to write down the details of these follow-up appointments themselves<\/em>, rather than having the receptionist do so. Cialdini explains that, in so doing, the patients were making a small commitment that made them 18% more likely to attend their follow-up appointments.\u00a0<\/p>\n\n\n\n

(Shortform note: Another medical clinic found an innovative way to minimize no-shows by placing frequent no-showers on scheduling probation<\/em><\/a>. During this probationary period, the patients were still able to schedule appointments, but doctors would only see them during breaks from other patients rather than at fixed times. For example, if the patients on probation scheduled an appointment at 2 p.m. and arrived for their appointment, they would enter a queue behind the other patients scheduled at 2:00 and be seen as soon as the doctors had an opening. The clinic found that this practice reduced no-shows, which suggests that you can also change behavior by enforcing<\/em> commitment via consequences for broken commitments.)<\/p>\n\n\n\n

Cialdini relates that, in addition to shifting behaviors, commitments can also shift long-term beliefs. For example, in one experiment, researchers exposed participants to a happy story. They then asked one group of participants to rate<\/em> a painting and another group to observe<\/em> the painting. Five days later, only those who\u2019d rated the painting reported preferring it to other paintings, suggesting that the commitment of rating the painting positively made their positive opinion of it more entrenched.\u00a0<\/p>\n\n\n\n

(Shortform note: The 17th-century French philosopher Blaise Pascal recognized long ago that commitments can shape our beliefs. Pascal argued that religious belief is rational in a practical sense<\/em><\/a> because it has the highest expected utility (in other words, if God does turn out to exist, the cost of not <\/em>believing could be spending an eternity in Hell instead of Heaven. But, if God doesn\u2019t exist, the cost of believing isn\u2019t anywhere near so high). Pascal recognized that many people feel they can\u2019t <\/em>believe in a deity, even if they wanted to. To such individuals, he advised making concrete commitments\u2014such as attending mass, taking communion, and praying\u2014because he recognized that such commitments can induce changes in belief<\/a>.)<\/p>\n\n\n\n

Cialdini suggests that, following a successful instance of pre-suasion, you should elicit some form of commitment to maximize the chance of effecting lasting change<\/a>. For example, local politicians at a rally might elicit verbal commitments from their constituents that they\u2019ll vote for them in the next election, unlike the majority of voters who never vote in local elections. Likewise, bosses could ask their employees via email for a commitment to finish a project by a certain deadline. In either case, securing a commitment is the crucial step after you\u2019ve finished the pre-suasive process.\u00a0<\/p>\n\n\n\n

(Shortform note: One research study found that an especially effective form of commitment is a public pledge<\/em> that declares one\u2019s intentions. Among participants who were asked to donate a book to schools in South Africa, those who made a public pledge to donate were significantly more likely to do so <\/a>than peers who didn\u2019t make a pledge or made one in private.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you want to influence change in others? Are you curious about the psychology behind lasting behavioral shifts? In his book Pre-Suasion, Robert Cialdini explores how to create enduring impact through pre-suasive techniques. He emphasizes the importance of eliciting commitments to cement behavioral changes and shift long-term beliefs. Keep reading to discover how to influence change and make it stick.<\/p>\n","protected":false},"author":9,"featured_media":127730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,14,9],"tags":[1556],"class_list":["post-127719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-management","category-psychology","tag-pre-suasion","","tg-column-two"],"yoast_head":"\nHow to Influence Change: Robert Cialdini on Securing Commitment - Shortform Books<\/title>\n<meta name=\"description\" content=\"Pre-suasion followed by commitment is key to lasting behavioral change. Learn how to influence change effectively and make it stick.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Influence Change: Robert Cialdini on Securing Commitment\" \/>\n<meta property=\"og:description\" content=\"Pre-suasion followed by commitment is key to lasting behavioral change. Learn how to influence change effectively and make it stick.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-31T13:45:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T13:50:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1015\" \/>\n\t<meta property=\"og:image:height\" content=\"569\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"How to Influence Change: Robert Cialdini on Securing Commitment\",\"datePublished\":\"2024-07-31T13:45:05+00:00\",\"dateModified\":\"2024-08-05T13:50:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/\"},\"wordCount\":700,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp\",\"keywords\":[\"Pre-Suasion\"],\"articleSection\":[\"Communication\",\"Management\",\"Psychology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/\",\"name\":\"How to Influence Change: Robert Cialdini on Securing Commitment - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp\",\"datePublished\":\"2024-07-31T13:45:05+00:00\",\"dateModified\":\"2024-08-05T13:50:45+00:00\",\"description\":\"Pre-suasion followed by commitment is key to lasting behavioral change. Learn how to influence change effectively and make it stick.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp\",\"width\":1015,\"height\":569,\"caption\":\"a woman holding up a sign that says \\\"I'm committed\\\" illustrates how to influence change that lasts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Influence Change: Robert Cialdini on Securing Commitment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World's Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Influence Change: Robert Cialdini on Securing Commitment - Shortform Books","description":"Pre-suasion followed by commitment is key to lasting behavioral change. Learn how to influence change effectively and make it stick.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/","og_locale":"en_US","og_type":"article","og_title":"How to Influence Change: Robert Cialdini on Securing Commitment","og_description":"Pre-suasion followed by commitment is key to lasting behavioral change. Learn how to influence change effectively and make it stick.","og_url":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/","og_site_name":"Shortform Books","article_published_time":"2024-07-31T13:45:05+00:00","article_modified_time":"2024-08-05T13:50:45+00:00","og_image":[{"width":1015,"height":569,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp","type":"image\/webp"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"How to Influence Change: Robert Cialdini on Securing Commitment","datePublished":"2024-07-31T13:45:05+00:00","dateModified":"2024-08-05T13:50:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/"},"wordCount":700,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp","keywords":["Pre-Suasion"],"articleSection":["Communication","Management","Psychology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/","url":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/","name":"How to Influence Change: Robert Cialdini on Securing Commitment - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp","datePublished":"2024-07-31T13:45:05+00:00","dateModified":"2024-08-05T13:50:45+00:00","description":"Pre-suasion followed by commitment is key to lasting behavioral change. Learn how to influence change effectively and make it stick.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/how-to-influence-change\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp","width":1015,"height":569,"caption":"a woman holding up a sign that says \"I'm committed\" illustrates how to influence change that lasts"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/how-to-influence-change\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Influence Change: Robert Cialdini on Securing Commitment"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World's Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/woman-holding-up-a-sign-that-says-im-committed.webp","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/127719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=127719"}],"version-history":[{"count":10,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/127719\/revisions"}],"predecessor-version":[{"id":127729,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/127719\/revisions\/127729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/127730"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=127719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=127719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=127719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}