{"id":12699,"date":"2020-08-25T09:49:15","date_gmt":"2020-08-25T13:49:15","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=12699"},"modified":"2020-09-04T23:17:31","modified_gmt":"2020-09-05T03:17:31","slug":"ross-jeffries-pua-the-game","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/","title":{"rendered":"Ross Jeffries: The Original PUA Offers Advice"},"content":{"rendered":"\n<p>Who is Ross Jeffries? What was his role in <em>The Game,<\/em> and how did he know Neil Strauss? <\/p>\n\n\n\n<p>Ross Jeffries was one of the <a href=\"https:\/\/www.shortform.com\/blog\/pua-gurus-the-game\/\">PUA gurus<\/a> Neil Strauss met when he dove into the seduction community. Ross Jeffries in <em>The Game<\/em> was one of the original PUAs, and he developed a technique based on NLP, or neurolinguistic programming.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ross Jeffries: PUA Guru and Seduction Hypnotist<\/strong><\/h2>\n\n\n\n<p>Neil had lessons from one guru under his belt. Now that he had a foundation, he wanted to integrate techniques from other gurus, as well. Coincidentally, the next guru that Neil met was Mystery\u2019s <a href=\"https:\/\/www.shortform.com\/blog\/types-of-competition-in-business\/\">business competition<\/a>, Ross Jeffries.&nbsp;<\/p>\n\n\n\n<p>Ross Jeffries in <em>The Game <\/em>was considered the godfather of the seduction community ever since he introduced Speed Seduction in 1988. <strong>Tens of thousands of disciples followed Jeffries\u2019s method of seduction, which blended psychology and hypnosis.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Specifically, Jeffries used a technique called neuro-linguistic programming (NLP). NLP was based on the concept that words, movements, and suggestions could tap into a person\u2019s subconscious to affect her thoughts, emotions, and actions.&nbsp;<\/p>\n\n\n\n<p>Using NLP, a PUA would steer his conversations with a woman toward the subjects of attraction and arousal. Then, he would <strong>use questions and suggestions to connect those feelings of attraction with a physical sensation, in order to make the woman subconsciously associate the PUA with those feelings and sensations.&nbsp;<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Jeffries Demonstrates NLP<\/strong><\/h4>\n\n\n\n<p>Neil met Ross Jeffries in <em>The Game<\/em> for lunch, along with two PUAs named Grimble and Twotimer, who were students of Jeffries.&nbsp;<\/p>\n\n\n\n<p><strong>Ross<\/strong> <strong>Jeffries the PUA\u2014a not-particularly-attractive man in his 40s\u2014demonstrated NLP on their 20-something waitress<\/strong>:<\/p>\n\n\n\n<p>1) He asked the waitress what she felt physically when she was really attracted to someone. His question was designed to make her associate attraction with him. The waitress responded that she got butterflies in her stomach.&nbsp;<\/p>\n\n\n\n<p>2) He suggested that, as she got more attracted to someone, her butterflies probably rose higher and made her blush. As he said this, Jeffries put his hand near his stomach, palm up, and raised it toward his chest.&nbsp;<\/p>\n\n\n\n<p>This was anchoring: The motion created an association between the gesture and the feeling of attraction that caused butterflies and blushing. <strong>Throughout the rest of the conversation, every time Jeffries raised his hand from his stomach to his chest, the waitress blushed. <\/strong>The waitress seemed entranced, and she gave Jeffries her number.&nbsp;<\/p>\n\n\n\n<p>3) As the conversation wrapped up, Jeffries rubbed his hand on a sugar packet. He told the waitress he was transferring all the good feelings she was having into that packet, so that she could keep them with her all day. This was called \u201ccondiment anchoring.\u201d&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Jeffries Tries to Recruit Neil<\/strong><\/h4>\n\n\n\n<p>Throughout their meeting, Ross Jeffries the PUA had been prying Neil for information about Mystery\u2019s workshop and criticizing Mystery\u2019s strategies. <strong>As the only two PUAs offering any form of training, there was an obvious competition between Mystery and Jeffries.<\/strong>&nbsp;<\/p>\n\n\n\n<p>By the end of the afternoon, Jeffries invited Neil to come to his upcoming seminar for free. However, his offer seemed to come with a condition: Jeffries told Neil that he would be Neil\u2019s guru\u2014not Mystery.&nbsp;<\/p>\n\n\n\n<p>Neil was not willing to pledge his loyalty, so he simply thanked him for the invite.&nbsp;<\/p>\n\n\n\n<p>Ross Jeffries the PUA was one of the original PUA gurus, and as such, was protective of the community. Ross Jeffries welcomed Neil Strauss into the PUA community, and demonstrated his NLP technique. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who is Ross Jeffries? What was his role in The Game, and how did he know Neil Strauss? Ross Jeffries was one of the PUA gurus Neil Strauss met when he dove into the seduction community. Ross Jeffries in The Game was one of the original PUAs, and he developed a technique based on NLP, or neurolinguistic programming.<\/p>\n","protected":false},"author":5,"featured_media":12711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,33],"tags":[118],"class_list":["post-12699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-people","tag-the-game","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ross Jeffries: The Original PUA Offers Advice - Shortform Books<\/title>\n<meta name=\"description\" content=\"Who is Ross Jeffries the PUA guru? 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Jeffries was one of the first gurus and developed a strategy based on neurolinguistic programming.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-25T13:49:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-05T03:17:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/ross-jeffries-the-game-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carrie Cabral\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carrie Cabral\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/\"},\"author\":{\"name\":\"Carrie Cabral\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/2ababb7c63a94ff5d2190f71dc417d56\"},\"headline\":\"Ross Jeffries: The Original PUA Offers Advice\",\"datePublished\":\"2020-08-25T13:49:15+00:00\",\"dateModified\":\"2020-09-05T03:17:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/\"},\"wordCount\":588,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/ross-jeffries-the-game-scaled.jpg\",\"keywords\":[\"The Game\"],\"articleSection\":[\"Lifestyle\",\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/\",\"name\":\"Ross Jeffries: The Original PUA Offers Advice - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/ross-jeffries-pua-the-game\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/08\/ross-jeffries-the-game-scaled.jpg\",\"datePublished\":\"2020-08-25T13:49:15+00:00\",\"dateModified\":\"2020-09-05T03:17:31+00:00\",\"description\":\"Who is Ross Jeffries the PUA guru? 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