{"id":1267,"date":"2019-09-21T19:10:50","date_gmt":"2019-09-21T23:10:50","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=1267"},"modified":"2022-03-08T09:37:29","modified_gmt":"2022-03-08T13:37:29","slug":"48-laws-of-power-law-28-enter-action-with-boldness","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-28-enter-action-with-boldness\/","title":{"rendered":"Law 28: Enter Action with Boldness (48 Laws of Power)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Overview of <strong>Law #28: <\/strong>Enter Action with Boldness<\/h2>\n\n\n\n<p>If you hesitate before doing something, your doubts will undermine your efforts. When you act, be bold \u2014 and if you make mistakes, correct them with even greater boldness. Everyone admires the bold.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Principles<\/strong> of Law 28<\/h2>\n\n\n\n<p>People have a natural tendency to hesitate before acting. According to Law 28 of the <a href=\"https:\/\/www.shortform.com\/blog\/what-is-48-laws-of-power-about\/\">48 Laws of Power<\/a>, to be powerful, you need to overcome this tendency, by practicing audacity and entering action with boldness.<\/p>\n\n\n\n<p>Here\u2019s how these two tendencies \u2014 boldness and hesitation \u2014 work:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Lie boldly<\/strong>: By acting boldly you can hide your weaknesses. Con artists know that the bigger the lie, the more likely it is to be believed. Audacity distracts attention from a phony story\u2019s inconsistencies.&nbsp;<\/li><li><strong>Hesitate and you\u2019ll lose<\/strong>: People sense weakness in others. If you show hesitancy, for instance through backing down or a willingness to compromise, others will pounce and take advantage. If people perceive that you\u2019re a pushover, that\u2019s what they\u2019ll do.<\/li><li><strong>A bold move intimidates<\/strong>: When you act boldly, you <a href=\"https:\/\/www.shortform.com\/blog\/how-to-appear-powerful\/\">appear powerful<\/a> and intimidating. If your bold move is also sudden it intimidates even more. You\u2019ll put people on the defensive against future strikes.<\/li><li><strong>Hesitation creates obstacles<\/strong>: If you pursue a goal half-heartedly, you create problems for yourself, the way a hunted rabbit behaves erratically and blunders into the path of the hunter.<\/li><li><strong>Boldness erases doubt<\/strong>: When you hesitate, you inspire doubt in others. But when you act boldly you sweep others along with you, giving them no time for second thoughts.<\/li><li><strong>Boldness makes you stand out<\/strong>: When you\u2019re bold, you <a href=\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-6-create-an-air-of-mystery\/\">attract attention<\/a>, and therefore power.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Many people are timid because they want to be liked and <a href=\"https:\/\/www.shortform.com\/blog\/how-to-avoid-conflict-in-relationships\/\">avoid conflict<\/a><\/strong>. They may think bold thoughts, but they\u2019re afraid to put them into action.<br><\/p>\n\n\n\n<p>Timidity is a type of self-absorption; you worry about yourself and what others will think of you. Boldness is the opposite \u2014 bold action makes you feel less self-conscious and focus outwardly, on results.<br><\/p>\n\n\n\n<p><strong>Boldness doesn\u2019t come naturally \u2014 it must be developed and practiced<\/strong>. Napoleon originally was timid and socially awkward, but he had to learn boldness to succeed on the battlefield. Later he applied it to all areas of his life, and it made him seem larger than life although he was physically small.<br><\/p>\n\n\n\n<p>So practice entering action with boldness, for instance in a negotiation involving a price. Don\u2019t make the mistake as most people do of asking for too little. When Columbus sought funding from the Spanish court for his voyage to the New World, he also requested the title \u201cGrand Admiral of the Ocean,\u201d which was really a demand for respect. He received both. Columbus knew how to enter action with boldness.<br><\/p>\n\n\n\n<p>Root out the habit of timidity and replace it with boldness. <strong>If you make a mistake through boldness, remedy it with even more boldness.<\/strong> This is how to follow Law 28 of the 48 Laws of Power.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Putting Law 28 to Work<\/strong><br><\/h2>\n\n\n\n<p>Here&#8217;s an example of how to apply &#8220;Enter Action with Boldness.&#8221; Pietro Aretino, a kitchen servant to a wealthy Roman family, had an ambition to be a great writer. With boldness he achieved it.<br><\/p>\n\n\n\n<p>Pope Leo X had received an elephant as a gift and he was enthralled with it. He was so upset when the elephant died that he commissioned a painting to be put over the elephant\u2019s tomb. Aretino saw an opportunity, and wrote a satirical pamphlet purporting to be the elephant\u2019s last will and testament, which ridiculed not only the pope but many cardinals, to whom the fictional elephant bequeathed various body parts. Readers immediately wanted to know who the audacious writer was. Even the pope was amused by his audacity and offered Aretino a job.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exceptions to Law<\/strong> 28<\/h2>\n\n\n\n<p>Are there any exceptions to Law 28 of the 48 Laws of Power? Should you ever <em>not<\/em> enter action with boldness? Boldness should be used tactically, rather than willy-nilly, to achieve specific goals. You need to control and target it, not overdo it. If you make it a pattern you\u2019ll offend too many people, which will cause your downfall. Lola Montez, mistress of the king of Bavaria, behaved so badly and inserted herself so boldly into the country\u2019s affairs that she stirred outrage among the people, and the king had to deport her.<br><\/p>\n\n\n\n<p>Faking timidity could be to your advantage, allowing you to set people up so you can pounce on them later, although you\u2019ll soon develop a reputation and it will no longer work. So in general, follow Law 28 of the 48 Laws of Power: Enter Action with Boldness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview of Law #28: Enter Action with Boldness If you hesitate before doing something, your doubts will undermine your efforts. When you act, be bold \u2014 and if you make mistakes, correct them with even greater boldness. Everyone admires the bold.<\/p>\n","protected":false},"author":4,"featured_media":1222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,30],"tags":[38],"class_list":["post-1267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-work","tag-48-laws-of-power","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Law 28: Enter Action with Boldness (48 Laws of Power) - Shortform Books<\/title>\n<meta name=\"description\" content=\"In The 48 Laws of Power, Law 28 is &quot;Enter Action with Boldness.&quot; Learn what Law 28 means and how to use it to gain power.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-28-enter-action-with-boldness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Law 28: Enter Action with Boldness (48 Laws of Power)\" \/>\n<meta property=\"og:description\" content=\"In The 48 Laws of Power, Law 28 is &quot;Enter Action with Boldness.&quot; Learn what Law 28 means and how to use it to gain power.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-28-enter-action-with-boldness\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-21T23:10:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T13:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/09\/48-laws-of-power-law-28.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"692\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Penn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Penn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-28-enter-action-with-boldness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-28-enter-action-with-boldness\/\"},\"author\":{\"name\":\"Amanda Penn\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/01b0e4c9ddb993e51d03808839d538b0\"},\"headline\":\"Law 28: Enter Action with Boldness (48 Laws of Power)\",\"datePublished\":\"2019-09-21T23:10:50+00:00\",\"dateModified\":\"2022-03-08T13:37:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-28-enter-action-with-boldness\/\"},\"wordCount\":779,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-28-enter-action-with-boldness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/09\/48-laws-of-power-law-28.jpg\",\"keywords\":[\"The 48 Laws of Power\"],\"articleSection\":[\"Career\",\"Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-28-enter-action-with-boldness\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-28-enter-action-with-boldness\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-28-enter-action-with-boldness\/\",\"name\":\"Law 28: Enter Action with Boldness (48 Laws of Power) - 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