{"id":124984,"date":"2024-08-05T11:07:51","date_gmt":"2024-08-05T15:07:51","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=124984"},"modified":"2024-08-14T09:16:00","modified_gmt":"2024-08-14T13:16:00","slug":"schultz-starbucks","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/","title":{"rendered":"Howard Schultz: Starbucks&#8217;s Savior During Financial Trouble"},"content":{"rendered":"\n<p>Why did Howard Schultz return to Starbucks in the mid-2000s? How did Schultz make a smooth transition back into the CEO role?<\/p>\n\n\n\n<p>During a grave position at Starbucks, Schultz stepped in as CEO for the second time in 2008 to steer the company in a better direction. In his book <em>Onward<\/em>, he discusses his motivation for reprising his role as CEO and the leadership strategies he used to restore stakeholders\u2019 trust in Starbucks.<\/p>\n\n\n\n<p>Discover more about the process behind Schultz&#8217;s return to Starbucks.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-schultz-reprised-his-role-as-ceo\"><strong>How Schultz Reprised His Role as CEO<\/strong><\/h2>\n\n\n\n<p>When he realized the struggles at Starbucks, Scultz wrote an email to company leaders explaining that he felt the decisions they\u2019d made to increase profits had come at the expense of the company\u2019s formerly outstanding customer experience. Someone leaked the email to the media, which resulted in intense scrutiny of Starbucks\u2019 performance and culture. The email was also controversial internally, as Starbucks executives disagreed about how to handle the problem Schultz highlighted. However, Schultz says leadership eventually agreed with him.\u00a0<\/p>\n\n\n\n<p>(Shortform note: Starbucks\u2019 history has been peppered with communications leaks: In addition to Schultz\u2019s 2007 email to executives, which <a href=\"https:\/\/www.reuters.com\/article\/us-food-summit-starbucks\/starbucks-strategy-unchanged-after-memo-exec-idUSN0722832020070307\/\" target=\"_blank\" rel=\"noreferrer noopener\">made investors anxious about Starbucks\u2019 future<\/a>, other emails that <a href=\"https:\/\/www.washingtonpost.com\/news\/business\/wp\/2015\/08\/24\/starbucks-chief-sent-a-bizarre-memo-telling-baristas-to-be-nicer-because-of-the-stock-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">admonished employees to be friendlier to customers<\/a>, <a href=\"https:\/\/www.businessinsider.com\/starbucks-rewards-changes-make-it-harder-to-get-some-free-drinks-2022-12\" target=\"_blank\" rel=\"noreferrer noopener\">detailed a downgrade in rewards program benefits<\/a>, <a href=\"https:\/\/www.cbsnews.com\/philadelphia\/news\/starbucks-to-allow-employees-to-wear-black-lives-matter-t-shirts-buttons-following-criticism\/\" target=\"_blank\" rel=\"noreferrer noopener\">forbade employees from wearing Black Lives Matter apparel<\/a>, and <a href=\"https:\/\/www.vice.com\/en\/article\/epxw5j\/starbucks-union-pay-freeze-leaked-memo\" target=\"_blank\" rel=\"noreferrer noopener\">discouraged unionization<\/a> were leaked, resulting in controversy for the company.)<\/p>\n\n\n\n<p>Six months later, Schultz didn\u2019t think the necessary changes were being made, so <strong>he talked to the board about taking charge as CEO<\/strong>. The board agreed, and he began making preparations to do so.<\/p>\n\n\n\n<p>(Shortform note: Schultz\u2019s determination to provide a better customer experience, and his willingness to <a href=\"https:\/\/www.shortform.com\/blog\/accepting-responsibility\/\">take responsibility<\/a> for this issue by returning as CEO, might qualify Schultz as a <a href=\"https:\/\/shortform.com\/app\/book\/servant-leadership\/1-page-summary#what-is-servant-leadership\" target=\"_blank\" rel=\"noreferrer noopener\"><em>servant leader<\/em><\/a>. According to businessman Robert K. Greenleaf (<a href=\"https:\/\/shortform.com\/app\/book\/servant-leadership\/1-page-summary\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Servant Leadership<\/em><\/a>), a servant leader is someone who takes the initiative to help others and prioritizes this goal over petty personal interests like profits or power.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strategic-leadership-helped-schultz-restore-trust-in-starbucks\"><strong>Strategic Leadership Helped Schultz Restore Trust in Starbucks <\/strong><\/h2>\n\n\n\n<p>Schultz planned his return meticulously because he knew that every detail of the transition would impact stakeholders\u2019 trust in the company (and in his ability to correct its course). In his first few months as CEO, he used two strategies to project a reassuring image to both internal and external stakeholders: strong communication and timely action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strong-communication\">Strong Communication<\/h3>\n\n\n\n<p>Schultz says that when he considered how to announce his return as CEO, he knew it would be important to communicate a reassuring message. He wanted stakeholders to understand that he was devoted to improving the company\u2019s health and that they could trust him to accomplish that. If they didn\u2019t trust him, employees might perform poorly at work, customers might lose interest in the company\u2019s products, and investors might pull out and decrease the company\u2019s value.<\/p>\n\n\n\n<p><strong>To project a reassuring image, Schultz strove to communicate transparently<\/strong> about his resumption of the CEO role. In both internal and external messages, he accepted responsibility for the company\u2019s current failures and stated his intention to correct Starbucks\u2019 course. He shared three turnaround strategies in every message: overhauling the company\u2019s management, improving its financial standing, and enhancing its coffeehouse experience. (We\u2019ll discuss each of these in more detail later in the guide.)<\/p>\n\n\n\n<p>Schultz also quickly opened up communication with in-store employees to gain clearer insight into the problems and successes they were experiencing. He invited them to email him directly and made it a priority to respond to their emails, often with a phone call. He also began holding quarterly Partner Open Forums where leadership and employees could openly discuss any relevant issues they wanted. Finally, he started sending regular emails to all Starbucks employees, giving them insight into his ideas for the direction Starbucks would take going forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-timely-action\">Timely Action<\/h3>\n\n\n\n<p>Schultz\u2019s other strategy for reassuring stakeholders of his leadership acumen was to <strong>begin implementing changes right away<\/strong>. With the help of his support staff and a consulting company, he immediately started thinking of specific strategies that would help Starbucks turn its performance around and making changes that aligned with the turnaround strategies we highlighted earlier. Schultz and his team also organized a conference to inspire Starbucks executives to think critically about what made Starbucks uniquely valuable and culturally important.<\/p>\n\n\n\n<p>To prove to stakeholders that monumental changes were underway, Schultz made a bold decision: He tackled one of Starbucks\u2019 most pressing issues\u2014employee underperformance\u2014by <strong>closing every US store for an afternoon to retrain employees<\/strong> on how to make a proper espresso drink.<\/p>\n\n\n\n<p>Schultz explains that customers were complaining Starbucks baristas were uninspired and poorly trained. Espresso drinks are finicky (even pouring speed affects their flavor), so it was integral for every employee to know the right technique and understand the importance of <a href=\"https:\/\/www.shortform.com\/blog\/what-is-great-customer-service\/\">good customer service<\/a> for Starbucks\u2019 survival. The company lost money on this training, but Schultz felt it was worthwhile because it would restore customers\u2019 trust and reassure investors that things were looking up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why did Howard Schultz return to Starbucks in the mid-2000s? How did Schultz make a smooth transition back into the CEO role? During a grave position at Starbucks, Schultz stepped in as CEO for the second time in 2008 to steer the company in a better direction. In his book Onward, he discusses his motivation for reprising his role as CEO and the leadership strategies he used to restore stakeholders\u2019 trust in Starbucks. Discover more about the process behind Schultz&#8217;s return to Starbucks.<\/p>\n","protected":false},"author":14,"featured_media":128494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14,33],"tags":[1510],"class_list":["post-124984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","category-people","tag-onward","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Howard Schultz: Starbucks&#039;s Savior During Financial Trouble - Shortform Books<\/title>\n<meta name=\"description\" content=\"When Starbucks was going through a tough time, former CEO Howard Schultz couldn&#039;t sit back. Learn more about Schultz&#039;s Starbucks mission.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Howard Schultz: Starbucks&#039;s Savior During Financial Trouble\" \/>\n<meta property=\"og:description\" content=\"When Starbucks was going through a tough time, former CEO Howard Schultz couldn&#039;t sit back. Learn more about Schultz&#039;s Starbucks mission.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-05T15:07:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T13:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"Howard Schultz: Starbucks&#8217;s Savior During Financial Trouble\",\"datePublished\":\"2024-08-05T15:07:51+00:00\",\"dateModified\":\"2024-08-14T13:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/\"},\"wordCount\":846,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg\",\"keywords\":[\"Onward\"],\"articleSection\":[\"Business\",\"Management\",\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/\",\"name\":\"Howard Schultz: Starbucks's Savior During Financial Trouble - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg\",\"datePublished\":\"2024-08-05T15:07:51+00:00\",\"dateModified\":\"2024-08-14T13:16:00+00:00\",\"description\":\"When Starbucks was going through a tough time, former CEO Howard Schultz couldn't sit back. Learn more about Schultz's Starbucks mission.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg\",\"width\":1400,\"height\":700,\"caption\":\"Howard Schultz, Starbucks's former CEO, smiling on stage\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Howard Schultz: Starbucks&#8217;s Savior During Financial Trouble\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Howard Schultz: Starbucks's Savior During Financial Trouble - Shortform Books","description":"When Starbucks was going through a tough time, former CEO Howard Schultz couldn't sit back. Learn more about Schultz's Starbucks mission.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/","og_locale":"en_US","og_type":"article","og_title":"Howard Schultz: Starbucks's Savior During Financial Trouble","og_description":"When Starbucks was going through a tough time, former CEO Howard Schultz couldn't sit back. Learn more about Schultz's Starbucks mission.","og_url":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/","og_site_name":"Shortform Books","article_published_time":"2024-08-05T15:07:51+00:00","article_modified_time":"2024-08-14T13:16:00+00:00","og_image":[{"width":1400,"height":700,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"Howard Schultz: Starbucks&#8217;s Savior During Financial Trouble","datePublished":"2024-08-05T15:07:51+00:00","dateModified":"2024-08-14T13:16:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/"},"wordCount":846,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg","keywords":["Onward"],"articleSection":["Business","Management","People"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/","url":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/","name":"Howard Schultz: Starbucks's Savior During Financial Trouble - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg","datePublished":"2024-08-05T15:07:51+00:00","dateModified":"2024-08-14T13:16:00+00:00","description":"When Starbucks was going through a tough time, former CEO Howard Schultz couldn't sit back. Learn more about Schultz's Starbucks mission.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/schultz-starbucks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg","width":1400,"height":700,"caption":"Howard Schultz, Starbucks's former CEO, smiling on stage"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/schultz-starbucks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Howard Schultz: Starbucks&#8217;s Savior During Financial Trouble"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2024\/08\/howard-schultz-starbucks.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/124984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=124984"}],"version-history":[{"count":3,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/124984\/revisions"}],"predecessor-version":[{"id":128365,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/124984\/revisions\/128365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/128494"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=124984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=124984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=124984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}