{"id":124661,"date":"2024-03-14T13:03:00","date_gmt":"2024-03-14T17:03:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=124661"},"modified":"2024-03-22T13:32:18","modified_gmt":"2024-03-22T17:32:18","slug":"recruiting-pipeline","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/recruiting-pipeline\/","title":{"rendered":"What&#8217;s a Recruiting Pipeline? The 3 Strategies to Lure Talent"},"content":{"rendered":"\n<p>What&#8217;s a recruiting pipeline? What type of job descriptions should you write?<\/p>\n\n\n\n<p>The first step to hiring the <a href=\"https:\/\/www.shortform.com\/blog\/hiring-the-right-people\/\">right person<\/a>, Claire Hughes Johnson explains, is to build a recruiting pipeline that attracts talent to your organization. She offers three strategies for developing this pipeline: Write transparent job descriptions, evaluate previous applicants, and use referrals.<\/p>\n\n\n\n<p>Discover more about these recruiting pipeline strategies.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strategy-1-write-transparent-job-descriptions\">Strategy #1: Write Transparent Job Descriptions<\/h2>\n\n\n\n<p>According to Hughes Johnson, it\u2019s tempting to write job descriptions that attempt to win over applicants by painting a warm picture of your company. But she argues that such descriptions are often counterproductive, as they obscure the aspects of the job that allow you to attract the right applicants. She contends that <strong>job descriptions in recruiting pipelines should offer a transparent picture of the role and its responsibilities. <\/strong>For instance, instead of highlighting how your team members are all light-hearted people who hang out together on the weekends, focus on the concrete tasks and skills required of successful applicants.<\/p>\n\n\n\n<p>(Shortform note: As well as being transparent, great job descriptions are also <a href=\"https:\/\/www.indeed.com\/hire\/how-to-write-a-job-description\" target=\"_blank\" rel=\"noreferrer noopener\">specifically crafted to be effective<\/a>. For example, an effective job ad avoids using internal company jargon, since most job seekers won\u2019t be familiar with it. It also clearly lists the requisite skills to attract applications from individuals with the right qualifications\u2014this saves time when you\u2019re evaluating the applications later on.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strategy-2-evaluate-previous-applicants\">Strategy #2: Evaluate Previous Applicants<\/h2>\n\n\n\n<p>In addition to outlining the hard skills (concrete skills, like proficiency with coding languages) necessary for a role, Hughes Johnson recognizes that you also need to attract talent with the necessary soft skills (intangible skills, such as a knack for clear communication). To that end, she recommends <strong>assessing applicants whom you\u2019ve previously hired for similar roles<\/strong>, focusing especially on the commonalities between applicants who became successful employees.<\/p>\n\n\n\n<p>For example, imagine you\u2019re hiring for a new software engineer\u2014in this case, you should evaluate your most successful software engineers and look for similarities. If you then discover that most of these engineers are especially effective communicators with exceptional <a href=\"https:\/\/www.shortform.com\/blog\/how-to-manage-time-efficiently\/\">time management skills<\/a>, you can add these skills to the <a href=\"https:\/\/www.shortform.com\/blog\/job-role-vs-job-description\/\">job description<\/a> to attract similar applicants.<\/p>\n\n\n\n<p>(Shortform note: Although it\u2019s intuitively reasonable to seek applicants who are similar to successful employees, others point out that <a href=\"https:\/\/www.persolkelly.kr\/news\/hiring-from-the-same-industry-pros-and-cons\/54387\/#:~:text=Hiring%20from%20the%20same%20industry%20may%20skew%20hires%20to%20fit,to%20homogeneity%20in%20your%20team.\" target=\"_blank\" rel=\"noreferrer noopener\">this approach can lead to a homogeneous team lacking diversity<\/a>, which can cause teams to become less innovative and creative.)&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-strategy-3-use-referrals\">Strategy #3: Use Referrals<\/h2>\n\n\n\n<p>Beyond evaluating the skills of successful employees, Hughes Johnson also recommends that you <strong>leverage your employees\u2019 networks by leaning heavily on referrals<\/strong>. She reasons that, assuming you\u2019ve hired strong employees in the past, these employees will likely know other similarly strong candidates they can refer. Consequently, by soliciting referrals from your current employees, you can focus on a smaller pool of applicants rather than sifting through hordes of applicants with no ties to your company.<\/p>\n\n\n\n<p>(Shortform note: To incentivize employees to provide referrals, many companies offer a referral bonus\u2014essentially, a <a href=\"https:\/\/builtin.com\/recruiting\/referral-bonus\" target=\"_blank\" rel=\"noreferrer noopener\">monetary reward for referrals that turn into successful hires<\/a>. Such a reward maximizes the company\u2019s referral pipeline, making it easier to find qualified applicants quickly.)&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s a recruiting pipeline? What type of job descriptions should you write? The first step to hiring the right person, Claire Hughes Johnson explains, is to build a recruiting pipeline that attracts talent to your organization. She offers three strategies for developing this pipeline: Write transparent job descriptions, evaluate previous applicants, and use referrals. Discover more about these recruiting pipeline strategies.<\/p>\n","protected":false},"author":14,"featured_media":124692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14],"tags":[1427],"class_list":["post-124661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","tag-scaling-people","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s a Recruiting Pipeline? The 3 Strategies to Lure Talent - Shortform Books<\/title>\n<meta name=\"description\" content=\"Do you need employees, but don&#039;t know how to attract prospective people? 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