{"id":120470,"date":"2024-01-06T16:41:00","date_gmt":"2024-01-06T20:41:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=120470"},"modified":"2024-01-08T16:42:39","modified_gmt":"2024-01-08T20:42:39","slug":"creative-uses-of-ai","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/creative-uses-of-ai\/","title":{"rendered":"Creative Uses of AI in Business: Nike, Sephora, Amazon, &#038; More"},"content":{"rendered":"\n<p>What are some creative uses of AI in business? How can AI improve the customer experience?<\/p>\n\n\n\n<p>Top global brands like Coca-Cola, Sephora, and Walmart are leveraging AI to innovate customer engagement and streamline company operations. From formulating new products to predicting demand, AI is changing the way businesses operate.<\/p>\n\n\n\n<p>Below, we&#8217;ll go over five companies and how they use AI in unique ways.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-uses-of-ai-in-business\">5 Uses of AI in Business<\/h2>\n\n\n\n<p>Artificial Intelligence (AI) isn&#8217;t just for researchers and developers anymore. Top global brands are using the technology to create soda flavors, facilitate virtual makeovers, and help customers pick out the perfect pair of precision-fit sneakers. Let&#8217;s take a look at five creative uses of AI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-coca-cola-leveraging-ai-for-engagement\">1. <strong>Coca-Cola: Leveraging AI for Engagement<\/strong><\/h3>\n\n\n\n<p>Coca-Cola is using AI technology to formulate new products and increase consumer engagement in several ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.searchenginejournal.com\/6-ways-coca-cola-uses-generative-ai-for-advertising-and-marketing\/504696\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Co-creating a new soda flavor<\/strong><\/a>. In 2023, Coca-Cola became the first company to co-develop a soda flavor, Y3000, with AI. <\/li><li><a href=\"https:\/\/www.searchenginejournal.com\/6-ways-coca-cola-uses-generative-ai-for-advertising-and-marketing\/504696\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Entering the augmented reality (AR) realm<\/strong><\/a><strong>. <\/strong>Coke promoted Y3000 using generative AI (GAI) technology from <a href=\"https:\/\/stability.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stable Diffusion<\/a>.<\/li><li><strong>Empowering creators to design with AI. <\/strong>In partnership with OpenAI, in 2023 Coca-Cola invited creators to use language model GPT-4 and image generator DALL\u00b7E to design original artwork incorporating Coca-Cola branding for its <a href=\"https:\/\/www.searchenginejournal.com\/6-ways-coca-cola-uses-generative-ai-for-advertising-and-marketing\/504696\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u201cCreate Real Magic\u201d contest<\/strong><\/a><strong> <\/strong>and<strong> <\/strong><a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2023\/12\/14\/coca-colas-latest-generative-ai-initiative-is-all-about-festive-customer-engagement\/?sh=5568f7783708\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>personalized holiday cards<\/strong><\/a>.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-sephora-enhancing-customer-experience\">2. <strong>Sephora: Enhancing Customer Experience<\/strong><\/h3>\n\n\n\n<p>Sephora <a href=\"https:\/\/www.simplilearn.com\/what-companies-can-learn-from-sephoras-ai-transformation-article\" target=\"_blank\" rel=\"noreferrer noopener\">began using AI in 2013<\/a> to enhance the customer experience. Key AI-driven tools the company now uses include:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.dashagency.com.au\/blog\/5-brands-who-have-successfully-used-ai-in-their-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ChatBots<\/strong><\/a><strong> <\/strong>to improve customers\u2019 access to relevant services and product information and <a href=\"https:\/\/retailboss.co\/5-ways-sephora-is-innovating-with-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">book makeup appointments<\/a>.\u00a0<\/li><li><strong>A <\/strong><a href=\"https:\/\/www.sephora.my\/pages\/virtual-artist\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Virtual Artist feature<\/strong><\/a>, which uses facial recognition to allow customers to try on makeup and do step-by-step custom makeup tutorials.<\/li><li><strong>A <\/strong><a href=\"https:\/\/stylus.com\/retail-brand-comms\/ai-powered-beauty-tech-reboots-sephora-shanghai\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>skin care analysis tool<\/strong><\/a> that performs deep skin layer assessments using UV optical scans. <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-nike-enabling-shoe-fitting-and-automation\">3. <strong>Nike: Enabling Shoe-Fitting and Automation<\/strong><\/h3>\n\n\n\n<p>Nike has made <a href=\"https:\/\/aiexpert.network\/case-study-how-nike-is-leveraging-ai-across-its-operations\/#:~:text=Nike%20employs%20AI%20to%20enhance,speed%2C%20accuracy%2C%20and%20sustainability\" target=\"_blank\" rel=\"noreferrer noopener\">significant AI investments<\/a> in recent years to improve customers\u2019 experience and company operations, using the technology to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Power apps that <strong>enable precise shoe-fitting<\/strong>.<\/li><li><strong>Predict and place popular products in locations where demand is greatest, <\/strong>reducing the time it takes to get products to customers.\u00a0<\/li><li><a href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/hyperautomation\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Hyperautomate<\/strong><\/a><strong> technology operations<\/strong> to bolster productivity and reduce costs.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-amazon-embedding-ai-across-operations\">4. <strong>Amazon: Embedding AI Across Operations<\/strong><\/h3>\n\n\n\n<p>Amazon has deeply integrated AI across its operations, employing the technology to:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.dashagency.com.au\/blog\/5-brands-who-have-successfully-used-ai-in-their-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Make personalized product recommendations<\/strong><\/a> based on customers\u2019 purchase history and browsing behavior.<\/li><li><strong>Conduct voice-assisted shopping. <\/strong>Alexa, Amazon&#8217;s AI assistant, enables customers to purchase products using voice commands in 15 languages across 80 countries. Alexa also provides buying suggestions and reminders.<\/li><li><a href=\"https:\/\/www.cbsnews.com\/news\/amazon-faster-deliveries-ai-holiday-season-cyber-monday-deals\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Speed deliveries<\/strong><\/a> by:<ul><li>Forecasting global daily demand for 400 million products to identify potential order hotspots.<\/li><li>Assessing and mapping delivery routes based on real-time traffic and weather conditions.<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-walmart-leveraging-ai-in-superstores\">5. <strong>Walmart: Leveraging AI in Superstores<\/strong><\/h3>\n\n\n\n<p>Walmart, the world\u2019s largest retailer, is leveraging AI to improve consumer experience and enhance store and supply chain operations:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.foxnews.com\/tech\/walmart-using-ai-change-shop-forever\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Shopping assistant chatbots<\/strong><\/a> compare different products, offer personalized recommendations, and help customers with tasks.<\/li><li><strong>Generative AI tools <\/strong>enable customers to:\u00a0<ul><li>Visualize products virtually in 3D.\u00a0<\/li><li>Refine web and app search functionalities for more precise, tailored results.<\/li><li>See rankings of product attributes as well as summaries of reviews.<\/li><\/ul><\/li><li><a href=\"https:\/\/qz.com\/how-ai-is-changing-retail-jobs-at-walmart-1850897909\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI-enhanced augmented reality apps<\/strong><\/a> allow retail workers to assess restocking needs remotely.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-looking-ahead\"><strong>Looking Ahead&nbsp;<\/strong><\/h3>\n\n\n\n<p>Some experts say that as large brands expand AI use to enhance consumer engagement and user experience and streamline company operations, smaller industry players will <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2023\/12\/14\/coca-colas-latest-generative-ai-initiative-is-all-about-festive-customer-engagement\/?sh=5568f7783708\" target=\"_blank\" rel=\"noreferrer noopener\">likely follow suit to stay competitive<\/a>. Others argue that businesses <em>must<\/em> do so to <a href=\"https:\/\/contentsquare.com\/blog\/how-to-use-ai-to-future-proof-your-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">future-proof themselves and survive<\/a> in the rapidly changing digital landscape. <\/p>\n\n\n\n<p>However, they warn that companies must <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2023\/12\/14\/coca-colas-latest-generative-ai-initiative-is-all-about-festive-customer-engagement\/?sh=5568f7783708\" target=\"_blank\" rel=\"noreferrer noopener\">proceed with caution<\/a> while tapping AI\u2019s innovative capacities\u2014especially with generative AI tools that, while promising, can give inaccurate and unpredictable results. Brands must remain vigilant about these limitations to protect their reputation.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are some creative uses of AI in business? How can AI improve the customer experience? Top global brands like Coca-Cola, Sephora, and Walmart are leveraging AI to innovate customer engagement and streamline company operations. From formulating new products to predicting demand, AI is changing the way businesses operate. Below, we&#8217;ll go over five companies and how they use AI in unique ways.<\/p>\n","protected":false},"author":8,"featured_media":120471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45],"tags":[727],"class_list":["post-120470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-articles","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative Uses of AI in Business: Nike, Sephora, Amazon, &amp; More - Shortform Books<\/title>\n<meta name=\"description\" content=\"What are some creative uses of AI? These five companies are using AI in different ways to boost their businesses. Take a look.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/creative-uses-of-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Uses of AI in Business: Nike, Sephora, Amazon, &amp; More\" \/>\n<meta property=\"og:description\" content=\"What are some creative uses of AI? These five companies are using AI in different ways to boost their businesses. 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