{"id":117947,"date":"2023-11-12T15:05:00","date_gmt":"2023-11-12T19:05:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=117947"},"modified":"2023-11-22T10:59:36","modified_gmt":"2023-11-22T14:59:36","slug":"how-to-be-skeptical","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-be-skeptical\/","title":{"rendered":"How to Be Skeptical: 3 Ways to Identify Bullshit"},"content":{"rendered":"\n<p>Do you tend to believe everything you hear? Would you like to foster <a href=\"https:\/\/www.shortform.com\/blog\/healthy-skepticism\/\">healthy skepticism<\/a> without falling into the trap of cynicism?<\/p>\n\n\n\n<p>Let&#8217;s be frank: The modern world is replete with bullshit\u2014a phenomenon that professors Carl T. Bergstrom and Jevin D. West define as the use of misleading evidence to persuade an audience. But, we aren\u2019t defenseless against this bullshit, they argue.<\/p>\n\n\n\n<p>Read more to learn how to be skeptical and identify bullshit in its many forms.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-be-skeptical\">How to Be Skeptical<\/h2>\n\n\n\n<p>Bergstrom and West\u2019s advice for how to be skeptical contains three key strategies for identifying bullshit: <a href=\"https:\/\/www.shortform.com\/blog\/how-to-evaluate-information\/\">Evaluate information<\/a> sources, scrutinize claims that are \u201ctoo good to be true,\u201d and be wary of <a href=\"https:\/\/www.shortform.com\/blog\/confirmation-bias-definition-2\/\">confirmation bias<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategy-1-evaluate-information-sources\">Strategy #1: Evaluate Information Sources<\/h3>\n\n\n\n<p>Bergstrom and West explain that we should assess information sources by asking <em>who <\/em>the information is coming from and <em>what <\/em>their possible motivations are. After all, many information sources have ulterior motives, meaning they\u2019re more likely to use bullshit to support their aims. For example, in light of conclusive evidence linking smoking to lung cancer in the 1950s, the <a href=\"https:\/\/www.shortform.com\/blog\/tobacco-industry\/\">tobacco industry<\/a> conducted a <a href=\"https:\/\/www.shortform.com\/blog\/how-to-create-a-successful-marketing-campaign\/\">marketing campaign<\/a> that <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3490543\/\" target=\"_blank\" rel=\"noreferrer noopener\">sought to undermine this scientific consensus<\/a> (and thus retain their massive profits). This campaign was rife with bullshit, but by asking what the tobacco industry\u2019s underlying motivations were, you could have easily detected this bullshit.<\/p>\n\n\n\n<p>(Shortform note: One important step in evaluating information sources is to scan for <em>bias<\/em>\u2014that is, a <a href=\"https:\/\/researchguides.njit.edu\/evaluate\/bias\" target=\"_blank\" rel=\"noreferrer noopener\">predisposition toward a certain viewpoint<\/a> that can conflict with neutral reporting. Experts note that there are <a href=\"https:\/\/researchguides.njit.edu\/evaluate\/bias\" target=\"_blank\" rel=\"noreferrer noopener\">many indicators of a biased information source<\/a>. For instance, biased sources typically use extreme language with sweeping generalizations, rather than more circumspect, qualified language. Moreover, biased sources are often emotionally charged rather than dispassionate reporters of facts.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategy-2-scrutinize-implausible-claims\">Strategy #2: Scrutinize Implausible Claims<\/h3>\n\n\n\n<p>Next, Bergstrom and West recommend being careful when you encounter claims that seem too good to be true. In other words, if a claim seems absolutely implausible, there is a good chance that it\u2019s bullshit. For instance, in so-called \u201cNigerian prince scams,\u201d scammers email potential targets claiming to be international royalty in need of financial assistance, promising to quickly return your loans with sizable interest. These scams are too good to be true\u2014Nigerian royalty certainly wouldn\u2019t solicit loans via anonymous emails. Thus, by treating such claims with a healthy amount of skepticism, you\u2019ll often be able to detect bullshit.<\/p>\n\n\n\n<p>(Shortform note: Bergstrom and West\u2019s recommended dose of skepticism jibes well with astronomer Carl Sagan\u2019s aphorism that \u201c<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6099700\/\" target=\"_blank\" rel=\"noreferrer noopener\">extraordinary claims require extraordinary evidence<\/a>\u201d\u2014that is, to believe an incredible claim, you should have similarly incredible evidence. In philosophy, this notion follows from evidentialism, the view that <a href=\"https:\/\/plato.stanford.edu\/entries\/ethics-belief\/#EviOve\" target=\"_blank\" rel=\"noreferrer noopener\">we should proportion our beliefs to our relevant evidence<\/a>. By applying this insight from evidentialism, you\u2019ll be less likely to believe outlandish claims without sufficient evidence in their favor.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategy-3-remain-cognizant-of-confirmation-bias\">Strategy #3: Remain Cognizant of Confirmation Bias<\/h3>\n\n\n\n<p>Finally, Bergstrom and West caution us that <em>confirmation bias<\/em>\u2014the tendency to hold claims that conform to our preexisting views to lower evidentiary standards\u2014can blind us to bullshit. For example, imagine that allegations broke that a politician you disliked had committed fraud or had an affair. If you already distrusted that politician, you might be more likely to accept these allegations at face value\u2014even if they ultimately proved to be bullshit.<\/p>\n\n\n\n<p>(Shortform note: Experts offer several <a href=\"https:\/\/thedecisionlab.com\/biases\/confirmation-bias\" target=\"_blank\" rel=\"noreferrer noopener\">concrete strategies for mitigating the effects of confirmation bias<\/a>. For instance, because confirmation bias is most prevalent when you\u2019re only exposed to information sources that reflect your views, you should diversify your information sources to create a more objective foundation of facts. Additionally, the experts suggest seeking out discussions with those who disagree with you, since such individuals can make you more cognizant of your own biases and expose you to new information and ideas.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exercise: Practice Identifying and Calling Bullshit<\/h3>\n\n\n\n<p>Bergstrom and West provide an array of strategies for identifying bullshit. In this exercise, practice implementing these strategies to practice skepticism and recognize <a href=\"https:\/\/www.shortform.com\/blog\/bullshit-media\/\">bullshit online<\/a> and in the news.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Think about some recent news stories you\u2019ve encountered that seem likely to contain bullshit. Describe some of the specific claims you think might be bullshit.<\/li><li>Using Bergstrom and West\u2019s three strategies (evaluate information sources, scrutinize implausible claims, remain wary of confirmation bias), assess one of these claims. In light of these strategies, do you still think the claim is bullshit? Why?<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Do you tend to believe everything you hear? Would you like to foster healthy skepticism without falling into the trap of cynicism? Let&#8217;s be frank: The modern world is replete with bullshit\u2014a phenomenon that professors Carl T. Bergstrom and Jevin D. West define as the use of misleading evidence to persuade an audience. But, we aren\u2019t defenseless against this bullshit, they argue. Read more to learn how to be skeptical and identify bullshit in its many forms.<\/p>\n","protected":false},"author":9,"featured_media":56497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,43],"tags":[1331],"class_list":["post-117947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","category-self-improvement","tag-calling-bullshit","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Be Skeptical: 3 Ways to Identify Bullshit - Shortform Books<\/title>\n<meta name=\"description\" content=\"Let&#039;s be frank: The modern world is replete with bullshit. But, we aren\u2019t defenseless. 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