{"id":117598,"date":"2023-11-11T13:47:00","date_gmt":"2023-11-11T17:47:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=117598"},"modified":"2023-11-14T15:29:11","modified_gmt":"2023-11-14T19:29:11","slug":"what-is-the-efficient-market-hypothesis","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/","title":{"rendered":"What Is the Efficient Market Hypothesis? A Real-Life Example"},"content":{"rendered":"\n<p>What is <a href=\"https:\/\/www.shortform.com\/blog\/the-efficient-market-hypothesis\/\">the Efficient Market Hypothesis<\/a>? How did John Meriwether use this hypothesis to perfect computer trading?<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.shortform.com\/blog\/efficient-market-hypothesis-explained\/\">Efficient Market Hypothesis<\/a> is a financial theory that states stock prices reflect all existing information. In the early 1980s, Meriwether used this theory to introduce computer-based mathematical modeling into trading.<\/p>\n\n\n\n<p>Discover how the Efficient Market Hypothesis played into Meriwether&#8217;s strategy.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pioneering-the-arbitrage-group-at-salomon-brothers\"><strong>Pioneering the Arbitrage Group at Salomon Brothers<\/strong><\/h2>\n\n\n\n<p>Before getting into what the Efficient Market Hypothesis is, we need background information to understand it better. By the early 1980s, writes <em>When Genius Failed<\/em> by Roger Lowenstein, <strong>Meriwether had assembled a team of academic quants\u2014<\/strong>individuals from academia who could introduce intellectual rigor and computer-based mathematical modeling into trading, moving away from the instinct-driven approach. His team at Salomon Brothers built computer models that identified market inefficiencies. They could pinpoint instances where bond prices deviated from what they &#8220;should&#8221; be in a perfectly rational market. These discrepancies presented unprecedented opportunities to buy below market value or sell above market value.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>The Rise of Computers<\/strong><br><br>Meriwether\u2019s work in the 1970s and 1980s coincided with an era of exponential growth in computer processing power. The principle behind this growth is known as Moore\u2019s law, which states that <a href=\"https:\/\/www.investopedia.com\/terms\/m\/mooreslaw.asp\" target=\"_blank\" rel=\"noreferrer noopener\">the speed and capabilities of computer chips double every two years<\/a> due to chipmakers\u2019 increasing ability to fit more transistors on semiconductor chips. Since its promulgation in 1965, Moore\u2019s law has largely held true. Meriwether\u2019s team successfully rode the computer processing wave as they were getting the Arbitrage Group at Salomon Brothers off the ground, <a href=\"https:\/\/www.visualcapitalist.com\/visualizing-trillion-fold-increase-computing-power\/\" target=\"_blank\" rel=\"noreferrer noopener\">with computing power increasing a trillion-fold from 1956 to 2015<\/a>.<br><br>It wasn\u2019t just the finance industry that computing power was revolutionizing. One study of labor and residential data from 1970 to 2000 shows <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2015-12-28\/how-the-computer-revolution-changed-u-s-cities\" target=\"_blank\" rel=\"noreferrer noopener\">a significant shift in the skills required for new jobs across <em>all <\/em>industries after 1980<\/a>\u2014with this shift beginning at the same time that the personal computer became ubiquitous. Computer-related jobs became the most in-demand, and computer-related industries saw the fastest labor growth. By 2000, all the fastest-growing jobs were related to computers.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-efficient-market-hypothesis\"><br>The Efficient Market Hypothesis<\/h3>\n\n\n\n<p>Lowenstein notes that <strong>the intellectual foundation of this computational strategy was the Efficient Market Hypothesis (EMH)<\/strong>, which posited that prices of stocks and bonds in the market were always rational. This implied that securities were always correctly priced, and the market would quickly correct any mispriced assets. The belief was that irrationality couldn\u2019t persist\u2014but that temporary irrationality in pricing could be lucrative for the traders who knew how to spot it.<\/p>\n\n\n\n<p>The group consistently delivered impressive results. However, in 1991, the tide turned for Meriwether. A scandal involving a trader in his group rocked Salomon Brothers, ultimately forcing him out of the firm. While evidence of personal wrongdoing on his part was thin, his departure marked the end of an era at Salomon Brothers.<\/p>\n\n\n\n<p>(Shortform note: Although Lowenstein writes that there was little evidence of Meriwether\u2019s personal culpability, reporting at the time painted a more nuanced picture of his role in this scandal. <em>The New York Times<\/em> reported that <a href=\"https:\/\/www.nytimes.com\/1991\/09\/10\/business\/officer-reportedly-knew-of-salomon-plan.html\" target=\"_blank\" rel=\"noreferrer noopener\">Meriwether <em>was <\/em>aware of a scheme within the company to manipulate the US Treasury bond market<\/a> in violation of the rules governing the auction process. The article suggested that Meriwether&#8217;s knowledge of this scheme <em>did <\/em>implicate him in the wrongdoing. This raised questions about his level of responsibility and the potential complicity of top executives within the company, which was a significant factor in the scandal&#8217;s notoriety and the subsequent investigations by regulatory authorities.)<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>The Limitations of EMH<\/strong><br><br><a href=\"https:\/\/www.nytimes.com\/2009\/06\/06\/business\/06nocera.html#:~:text=You%20know%20what%20the%20efficient,already%20built%20into%20stock%20prices.\" target=\"_blank\" rel=\"noreferrer noopener\">The limitations of EMH became apparent during the 2008 financial crisis<\/a>. As Lowenstein writes, EMH posits that financial markets are efficient, with prices instantly reflecting all available information, making it impossible for investors to consistently outperform the market. However, the 2008 crisis was precipitated by the proliferation of risky practices such as <a href=\"https:\/\/www.forbes.com\/advisor\/mortgages\/what-is-a-subprime-mortgage\/\" target=\"_blank\" rel=\"noreferrer noopener\">subprime mortgage lending<\/a> and the creation of complex derivatives. These practices were based on assumptions that didn&#8217;t adequately account for market risks. Even though information about these practices was widely available, markets failed to efficiently respond. For instance, the <a href=\"https:\/\/www.shortform.com\/blog\/current-housing-market\/\">housing bubble<\/a> continued to inflate despite mounting evidence of its instability.&nbsp;<br><br>Moreover, <a href=\"https:\/\/shortform.com\/app\/book\/the-big-short\/chapter-4#the-ratings-agencies-rubber-stamping-fraud\" target=\"_blank\" rel=\"noreferrer noopener\">the credit rating agencies assigned top ratings to financial instruments that were inherently risky<\/a>, thereby misleading investors. EMH would suggest that such practices should be instantly reflected in asset prices, but they weren\u2019t.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What is the Efficient Market Hypothesis? How did John Meriwether use this hypothesis to perfect computer trading? The Efficient Market Hypothesis is a financial theory that states stock prices reflect all existing information. In the early 1980s, Meriwether used this theory to introduce computer-based mathematical modeling into trading. Discover how the Efficient Market Hypothesis played into Meriwether&#8217;s strategy.<\/p>\n","protected":false},"author":14,"featured_media":11461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[81,31],"tags":[1328],"class_list":["post-117598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economics","category-money","tag-when-genius-failed","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is the Efficient Market Hypothesis? A Real-Life Example - Shortform Books<\/title>\n<meta name=\"description\" content=\"The Efficient Market Hypothesis is a controversial theory. Find out what the Efficient Market Hypothesis is, and whether it hurts investors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is the Efficient Market Hypothesis? A Real-Life Example\" \/>\n<meta property=\"og:description\" content=\"The Efficient Market Hypothesis is a controversial theory. Find out what the Efficient Market Hypothesis is, and whether it hurts investors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-11T17:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T19:29:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"What Is the Efficient Market Hypothesis? A Real-Life Example\",\"datePublished\":\"2023-11-11T17:47:00+00:00\",\"dateModified\":\"2023-11-14T19:29:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/\"},\"wordCount\":732,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg\",\"keywords\":[\"When Genius Failed\"],\"articleSection\":[\"Economics\",\"Money\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/\",\"name\":\"What Is the Efficient Market Hypothesis? A Real-Life Example - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg\",\"datePublished\":\"2023-11-11T17:47:00+00:00\",\"dateModified\":\"2023-11-14T19:29:11+00:00\",\"description\":\"The Efficient Market Hypothesis is a controversial theory. Find out what the Efficient Market Hypothesis is, and whether it hurts investors.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is the Efficient Market Hypothesis? A Real-Life Example\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is the Efficient Market Hypothesis? A Real-Life Example - Shortform Books","description":"The Efficient Market Hypothesis is a controversial theory. Find out what the Efficient Market Hypothesis is, and whether it hurts investors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/","og_locale":"en_US","og_type":"article","og_title":"What Is the Efficient Market Hypothesis? A Real-Life Example","og_description":"The Efficient Market Hypothesis is a controversial theory. Find out what the Efficient Market Hypothesis is, and whether it hurts investors.","og_url":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/","og_site_name":"Shortform Books","article_published_time":"2023-11-11T17:47:00+00:00","article_modified_time":"2023-11-14T19:29:11+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"What Is the Efficient Market Hypothesis? A Real-Life Example","datePublished":"2023-11-11T17:47:00+00:00","dateModified":"2023-11-14T19:29:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/"},"wordCount":732,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg","keywords":["When Genius Failed"],"articleSection":["Economics","Money"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/","url":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/","name":"What Is the Efficient Market Hypothesis? A Real-Life Example - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg","datePublished":"2023-11-11T17:47:00+00:00","dateModified":"2023-11-14T19:29:11+00:00","description":"The Efficient Market Hypothesis is a controversial theory. Find out what the Efficient Market Hypothesis is, and whether it hurts investors.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/what-is-the-efficient-market-hypothesis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is the Efficient Market Hypothesis? A Real-Life Example"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-stock-price-history-smartest-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/117598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=117598"}],"version-history":[{"count":6,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/117598\/revisions"}],"predecessor-version":[{"id":117818,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/117598\/revisions\/117818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/11461"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=117598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=117598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=117598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}