{"id":114991,"date":"2023-10-17T08:21:00","date_gmt":"2023-10-17T12:21:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=114991"},"modified":"2026-01-22T14:29:31","modified_gmt":"2026-01-22T18:29:31","slug":"conscious-capitalism-book","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/conscious-capitalism-book\/","title":{"rendered":"Conscious Capitalism: Book Overview and Takeaways"},"content":{"rendered":"\n<p>What&#8217;s the book <em>Conscious <a href=\"https:\/\/www.shortform.com\/blog\/capitalism-theory\/\">Capitalism<\/a><\/em> about? How can you make your business more ethical?<\/p>\n\n\n\n<p><em>Conscious Capitalism<\/em> by John Mackey and Rajendra Sisodia covers the philosophy of conscious capitalism and <a href=\"https:\/\/www.shortform.com\/blog\/how-to-practice\/\">how to practice<\/a> it. This is a version of capitalism that they say is good for everyone involved in the business, from customers to investors.<\/p>\n\n\n\n<p>Read below for a brief <em>Conscious Capitalism<\/em> book overview.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conscious-capitalism-by-john-mackey-and-rajendra-sisodia\"><strong><em>Conscious Capitalism <\/em>by John Mackey and Rajendra Sisodia<\/strong><\/h2>\n\n\n\n<p>In their 2013 <a href=\"https:\/\/store.hbr.org\/product\/conscious-capitalism-liberating-the-heroic-spirit-of-business\/10845\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Conscious Capitalism<\/em><\/a><em> <\/em>book<em>, <\/em>co-founder and former CEO of Whole Foods Market John Mackey teams up with businessman Raj Sisodia to introduce a new form of capitalism. Mackey and Sisodia argue that capitalism is inherently good for people, but <em>conscious<\/em> capitalism is even better because it benefits <em>all <\/em>interested parties\u2014including the environment and society at large. According to the authors, conscious capitalism has the potential to unleash unprecedented human ingenuity and solve most, if not all, of the problems we face.<\/p>\n\n\n\n<p>Our overview will cover the philosophy of conscious capitalism and how to practice it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In<strong> Part 1: The Need for Conscious Capitalism<\/strong>, we\u2019ll discuss what conscious capitalism is, how it addresses common critiques of capitalism, and its potential benefits.<\/li>\n\n\n\n<li>In <strong>Part 2: <em>Everyone <\/em>Benefits From Conscious Capitalism<\/strong><em>, <\/em>we\u2019ll explain how conscious capitalism takes into account the well-being of all interested parties.<\/li>\n\n\n\n<li>In <strong>Part 3: Becoming a Consciously Capitalist Company<\/strong>, we\u2019ll explore the two features your company must implement to embody conscious capitalism: prioritizing a good cause over profits and practicing <a href=\"https:\/\/www.shortform.com\/blog\/enlightened-leadership\/\">enlightened leadership<\/a> and management.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-part-1-the-need-for-conscious-capitalism\"><strong>Part 1: The Need for Conscious Capitalism<\/strong><\/h3>\n\n\n\n<p>To understand the need for conscious capitalism, you first need to understand the benefits and pitfalls of traditional capitalism. In this section, we\u2019ll explain why the authors believe <a href=\"https:\/\/www.shortform.com\/blog\/free-market-reforms\/\">free-market capitalism<\/a> benefits people, despite common critiques of the system. Then, we\u2019ll explain how <em>conscious<\/em> capitalism improves on traditional capitalism, addressing those critiques.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-free-market-capitalism-is-good-for-you\"><strong>Free-Market Capitalism Is Good for You<\/strong><\/h4>\n\n\n\n<p>According to Mackey and Sisodia, <strong>free-market capitalism is the ideal economic system.<\/strong> They believe it\u2019s had a more positive influence on humanity than any other human invention because it enables entrepreneurs to come up with innovative solutions to the world\u2019s problems. Thus, the authors attribute gains in quality of life over the last 200 years\u2014including technology advances, greater global connectivity, and improved human health, literacy, and democratic equality\u2014to free-market capitalism. They also explain that free-market capitalism has proven itself to be better than socialist alternatives, as evidenced by socialism\u2019s inability to gain and keep a foothold anywhere in the world. (Shortform note: Several countries currently <a href=\"https:\/\/worldpopulationreview.com\/country-rankings\/socialist-countries\" target=\"_blank\" rel=\"noreferrer noopener\">identify as socialist<\/a>.)<\/p>\n\n\n\n<p>However, the authors recognize that capitalism has come under scrutiny in recent years\u2014and they argue that it\u2019s because <strong>while capitalism is <\/strong><strong><em>theoretically <\/em><\/strong><strong>sound, businesspeople have understood and implemented it poorly. <\/strong>They explain that people commonly hold three mistaken beliefs about capitalism\u2019s utility:<\/p>\n\n\n\n<p><strong>First, people mistakenly believe that capitalism worsens inequality<\/strong> because businesspeople can sometimes be cutthroat and self-serving, which widens the gap between the rich and the poor. The authors argue that according to the theoretical basis of capitalism, this shouldn\u2019t happen: Adam Smith (an economist who was one of capitalism\u2019s founding fathers) argued that an inherent purpose of doing business is to help one another and <a href=\"https:\/\/www.shortform.com\/blog\/hub\/society-culture\/how-to-make-the-world-a-better-place\/\">improve the world<\/a>.<\/p>\n\n\n\n<p><strong>Second, people mistakenly believe that capitalism inevitably causes social and environmental problems<\/strong> because many businesses prioritize profits at the expense of the public and the environment. The authors explain that according to the theoretical basis of capitalism, businesspeople shouldn\u2019t prioritize profits\u2014they should be inspired by their passion for improving the world and pursue profits only because doing so enables them to <em>solve <\/em>social and environmental problems.<\/p>\n\n\n\n<p><strong>Third, people mistakenly believe that capitalism is unfair because it leads to <\/strong><strong><em>cronyism<\/em><\/strong><em>\u2014<\/em>the use of government connections to gain more than their fair share of profits and undermine the free market. According to the authors, the theoretical basis of capitalism is inherently fair, voluntary, and democratic\u2014everyone has a chance to succeed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-conscious-capitalism-addresses-common-critiques-of-capitalism-solution-to-capitalism\"><strong>How Conscious Capitalism Addresses Common Critiques of Capitalism (solution to capitalism)<\/strong><\/h4>\n\n\n\n<p>Mackey and Sisodia argue that <strong>businesses must align their actions with society\u2019s ever-advancing ideals, or else they\u2019ll fail. <\/strong>The authors explain that over the last 200 years, people have become more enlightened\u2014and as their values, knowledge, and connections to one another have improved, society has become increasingly free of cruelty and violence. Most people want society to continue improving in this way, so they reject businesses that perpetuate cruelty and violence\u2014and they\u2019re more critical of variants of capitalism that enable businesses to do so.<\/p>\n\n\n\n<p>According to Mackey and Sisodia, to align their actions with society\u2019s values, <strong>businesses must practice \u201cconscious capitalism\u201d:<\/strong> <strong>a business model that benefits <em>all <\/em>interested parties, from customers to investors to society and the environment. <\/strong>The authors say that conscious capitalism is true to the theoretical basis of capitalism because the <em>ultimate <\/em>goal of businesses who practice it is to satisfy everyone involved\u2014under distorted forms of capitalism, the ultimate goal of a business is to make money, and it only satisfies interested parties as a means to do that.&nbsp;<\/p>\n\n\n\n<p>Since conscious capitalism benefits everyone, the authors say it nullifies the three common critiques of capitalism listed above\u2014and it doesn\u2019t perpetuate cruelty or violence.&nbsp;<\/p>\n\n\n\n<p>The authors also argue that since everyone benefits from conscious capitalism, this model has the potential to empower <em>all <\/em>people around the world to flourish if it\u2019s widely practiced. As a result of their flourishing, everyone will have the ability to contribute innovative solutions to contemporary problems\u2014which means that ultimately, conscious capitalism is capable of solving <em>any <\/em>problem we encounter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-part-2-everyone-benefits-from-conscious-capitalism\"><strong>Part 2<em>: Everyone <\/em>Benefits From Conscious Capitalism<\/strong><\/h3>\n\n\n\n<p>We\u2019ve explained that conscious capitalism benefits all interested parties\u2014now, we\u2019ll dig deeper into that idea. First, we\u2019ll discuss the necessity of an everyone-wins approach and explain why it\u2019s possible. Then, we\u2019ll discuss each interested party individually, explaining why they\u2019re important to your business and how exactly they can benefit from conscious capitalism.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-everyone-must-win\"><strong>Why Everyone <\/strong><strong><em>Must <\/em><\/strong><strong>Win<\/strong><\/h4>\n\n\n\n<p>Mackey and Sisodia argue that the everyone-wins approach inherent in conscious capitalism is necessary because <strong>every interested party is vital to a business\u2019s success<\/strong>\u2014you can\u2019t run a business without customers or employees, for example\u2014which means that <strong>satisfying them all makes businesses more sustainable <\/strong><strong><em>and <\/em><\/strong><strong>more profitable.&nbsp;<\/strong><\/p>\n\n\n\n<p>The authors explain that often, businesses value satisfying one interested party over all others\u2014for example, they might unfairly mark up product prices because they prioritize investors\u2019 profits over customer satisfaction. When that happens, other interested parties suffer and, in the long run, become unhappy with the business. If one interested party pulls out because they\u2019re unhappy, the business will suffer or even fail. On the other hand, if all interested parties are satisfied by your business, your business will be more profitable in the long run\u2014the authors say that according to market evidence, conscious companies outperform other kinds of businesses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-who-is-everyone\"><strong>Who Is \u201cEveryone\u201d?<\/strong><\/h4>\n\n\n\n<p>The authors describe each interested party and how they\u2019re essential to your business:<\/p>\n\n\n\n<p><strong><em>Investors<\/em><\/strong><em> <\/em>invest in your business because they trust that they\u2019ll eventually profit from doing so. Since they\u2019re trusting you to turn their money into more money, Mackey and Sisodia say that you have a responsibility to ensure that your investors profit.&nbsp;<\/p>\n\n\n\n<p><strong><em><a href=\"https:\/\/www.shortform.com\/blog\/bargaining-power-of-suppliers-understanding-michael-porter\/\">Suppliers<\/a><\/em><\/strong><em> <\/em>are integral to a company\u2019s success, since you couldn\u2019t provide a good or service for your customers without first purchasing a supplier\u2019s goods or services. Because of this, you have a responsibility to ensure that your suppliers benefit from doing business with you. If you do, they\u2019ll be more devoted to ensuring that you get the best goods and services at the best price. If you don\u2019t, Mackey and Sisodia warn that they may stop doing business with you\u2014or charge you exorbitant prices, which will undercut your investors\u2019 profits.<\/p>\n\n\n\n<p><strong><em>Employees<\/em><\/strong><em> <\/em>create or provide the goods or services your customers purchase\u2014as such, they\u2019re integral to your business\u2019s success. Mackey and Sisodia say that in return for their contributions, you have a responsibility to ensure that employees find their work inherently rewarding.<\/p>\n\n\n\n<p><strong><em>Customers<\/em><\/strong> are the most important interested party because without them, your business wouldn\u2019t make money or have any reason to exist. Since customers are so integral to your business\u2019s success, you have a responsibility to offer a product or service that truly improves their lives\u2014like healthy food, beautiful and long-lasting clothing, or safe and efficient transportation. The authors argue that customers can tell the difference between helpful and exploitative goods and services, and that when customers are happy with what a business offers them, they offer feedback to help the company improve <em>and <\/em>advertise their products\/services via <a href=\"https:\/\/www.shortform.com\/blog\/word-of-mouth-marketing-strategy\/\">word of mouth<\/a>.<\/p>\n\n\n\n<p>Your company can\u2019t function if <strong><em>society<\/em><\/strong><em> <\/em>(which includes the general public, the media, the government, and other entities like activists and unions) disapproves of it\u2014ultimately, your profits will suffer and you\u2019ll be forced out of business. Since society\u2019s approval is essential to your company\u2019s sustainability, Mackey and Sisodia argue that you have a responsibility to ensure that your business makes society healthier.&nbsp;<\/p>\n\n\n\n<p>Finally, we all depend on a healthy <strong><em>environment<\/em><\/strong><em> <\/em>for continued life\u2014so Mackey and Sisodia argue that it\u2019s counterproductive for your company to harm the environment and that you have a responsibility to make your business environmentally friendly.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll go into more detail about best practices to ensure all interested parties win in the next section.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-part-3-becoming-a-consciously-capitalist-company\"><strong>Part 3: Becoming a Consciously Capitalist Company<\/strong><\/h3>\n\n\n\n<p>Now that you understand why and how everyone can win under conscious capitalism, we\u2019ll explain how <em>you <\/em>can build a consciously capitalist company (CCC) by incorporating two key elements: prioritizing a good cause over profits and practicing enlightened leadership and management.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-prioritize-a-good-cause-over-profits\"><strong>Prioritize a Good Cause Over Profits<\/strong><\/h4>\n\n\n\n<p>Mackey and Sisodia argue that <strong>all CCCs exist for a good cause<\/strong>\u2014instead of prioritizing profits, they prioritize making the world a better place in a particular way. For example, the authors explain that Whole Foods Market\u2019s good cause is to promote nutritious eating and environmentally friendly agricultural practices. A good cause is especially important for employees: The authors argue that employees who don\u2019t believe in the company\u2019s cause\u2014or who see that there is no cause beyond making money\u2014won\u2019t perform as well at work (which ultimately harms the company) and won\u2019t be happy in their own lives.<\/p>\n\n\n\n<p>The authors say <strong>there are four kinds of good causes<\/strong>\u2014helping others (for example, by providing medical care), <a href=\"https:\/\/www.shortform.com\/blog\/why-more-is-less\/\">maximizing<\/a> knowledge (for example, by performing research), promoting art (for example, by creating stylish clothing), and transforming the world (for example, by building the first AI). Founders usually already know the company\u2019s cause when they establish a company. But if a company\u2019s cause is unclear, Mackey and Sisodia recommend assembling a group of representatives from each interested party, from investors to environmentalists, to discuss and explicitly define the company\u2019s cause.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-practice-enlightened-leadership-and-managemen-t\"><strong>Practice Enlightened Leadership and Managemen<\/strong>t<\/h4>\n\n\n\n<p>According to Mackey and Sisodia, <strong>enlightened leaders and managers are the most important element of a CCC<\/strong> because they have the <a href=\"https:\/\/www.shortform.com\/blog\/methods-of-decision-making-crucial-conversations\/\">decision-making<\/a> power to ensure that all interested parties win. They explain that leaders and managers occupy different roles: Leaders supply the ideas that propel a CCC forward, while managers put those ideas into practice. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-best-practices-for-ensuring-everyone-wins\"><strong>Best Practices for Ensuring Everyone Wins<\/strong><\/h4>\n\n\n\n<p>Mackey and Sisodia argue that leaders and managers can ensure that everyone involved with their company wins if they demonstrate care for each interested party and use systems thinking to understand how their business and all interested parties are interrelated. Caring for an interested party means being grateful for their participation (as opposed to taking them for granted), conscientiously tending to their needs, and ensuring that doing business with you benefits them.&nbsp;<\/p>\n\n\n\n<p>Mackey and Sisodia also make specific recommendations for meeting your responsibility to each interested party without sacrificing anyone else\u2019s needs. Let\u2019s explore those now.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-investors\">Investors<\/h5>\n\n\n\n<p><strong>Let investors determine your company\u2019s leadership<\/strong>\u2014Mackey and Sisodia argue that since it\u2019s investors\u2019 money you\u2019re working with, they should have the final say about who is entrusted with the power to decide how that money will be used.<\/p>\n\n\n\n<p><strong>Don\u2019t give in to unrealistic performance pressures. <\/strong>The authors explain that it\u2019s common for companies to experience pressure to <em>appear <\/em>profitable by the end of each quarter so that stock values will increase, maximizing investors\u2019 profits. Companies often sacrifice the well-being of other interested parties in order to achieve these profits\u2014for example, by charging customers more. Instead, the authors say you should aim for honesty and fairness, keeping the big picture\u2014<em>everyone\u2019s <\/em>satisfaction\u2014in mind. Investors\u2019 profits aren\u2019t more important than any other interested party\u2019s needs.<\/p>\n\n\n\n<p><strong>Fairly distribute employee stock options.<\/strong> Mackey and Sisodia explain that executives are often given the opportunity to own a high concentration of company stock, which can be problematic if executives are more interested in short-term profits than the company\u2019s long-term success. They might force decisions that are profitable now but ultimately unwise because they\u2019re hoping to sell stock, make money, and get out of the business before suffering any negative consequences. On the other hand, if <em>all <\/em>employees are given the opportunity to own a small amount of stock, they might <a href=\"https:\/\/www.shortform.com\/blog\/how-to-be-more-motivated\/\">be more motivated<\/a> to help the company succeed since they have a financial stake in it.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-suppliers\">Suppliers<\/h5>\n\n\n\n<p><strong>Build up the suppliers you count on. <\/strong>The authors explain that practically, this could mean investing in them or coming up with strategic solutions to supply chain problems. For example, say you own a restaurant that purchases ingredients from local farmers. To help those farmers continue to provide the produce you need, you might contribute money to conservation programs that make farming more sustainable.<\/p>\n\n\n\n<p><strong>Foster a partnership. <\/strong>Mackey and Sisodia say that instead of trying to get the most out of each other while giving as little as possible in return, you should aim for a mutually <a href=\"https:\/\/www.shortform.com\/blog\/beneficial-relationship\/\">beneficial relationship<\/a> with suppliers. For example, this could mean not haggling over prices\u2014unless it\u2019s clear that they\u2019re charging you unfairly, pay them what they ask for as soon as payment is due. Like any other business, they have to profit to get by; and since you need them to succeed, you want them to profit, even if that means you pay a little more than you\u2019d like to.<\/p>\n\n\n\n<p><strong>Renegotiate contracts often. <\/strong>Mackey and Sisodia explain that this gives you a chance to address any major changes in the supply chain and fulfill any new or previously unmet needs. It also creates faith in the fairness of your working relationship.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-employees\">Employees<\/h5>\n\n\n\n<p><strong>Hire people whose values are aligned with your company\u2019s values<\/strong>. Mackey and Sisodia explain that when employees believe that their work serves an important purpose, they\u2019ll be intrinsically motivated to do their jobs well <em>and <\/em>they\u2019ll have greater job satisfaction.<\/p>\n\n\n\n<p><strong>Encourage employee collaboration.<\/strong> Mackey and Sisodia say that collaboration fulfills a fundamental human need for connection and makes work more fun. Also, teams can accomplish more than individuals can\u2014so your company will benefit from employee collaboration, too.<\/p>\n\n\n\n<p><strong>Promote a <a href=\"https:\/\/www.shortform.com\/blog\/healthy-work-culture\/\">healthy work culture<\/a> by emphasizing equality, trust, and humanity. <\/strong>You can promote equality by fairly compensating your employees, which involves instituting salary caps to ensure that higher-ups aren\u2019t overpaid and providing health insurance and wellness programs. You can promote trust by ensuring that the company (and everyone involved with it) is honest, fair, loyal, and accountable. Finally, you can promote humanity by <a href=\"https:\/\/www.shortform.com\/blog\/how-to-encourage-employees\/\">encouraging employees<\/a> to openly express their feelings, helping people find new jobs when you need them to leave the company, and hiring more women leaders\u2014the authors say that women are naturally more likely to practice and spread humane values like empathy and collaboration.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-customers\">Customers<\/h5>\n\n\n\n<p><strong>Build trust. <\/strong>Mackey and Sisodia say that if you treat customers with dignity, they\u2019ll trust you\u2014which is necessary in the long term because businesses often have to <a href=\"https:\/\/www.shortform.com\/blog\/customer-education\/\">educate customers<\/a> about their own needs, and customers won\u2019t buy into that education if they don\u2019t trust the business. For example, a hospital isn\u2019t likely to buy novel medical equipment from you if you have a <a href=\"https:\/\/www.shortform.com\/blog\/history-of-selling\/\">history of selling<\/a> faulty equipment\u2014to convince them that they need this new medical equipment, you need their trust.&nbsp;<\/p>\n\n\n\n<p><strong>Innovate. <\/strong>Mackey and Sisodia say that to improve your customers\u2019 lives, you have to offer them the best of the best. This often requires innovation\u2014the creation of new goods and services that meet not only the needs your customers know about, but also the needs your customers don\u2019t know they have yet.&nbsp;<\/p>\n\n\n\n<p><strong>Make your marketing educational. <\/strong>According to the authors, good marketing teaches your customers about what they need and how you can fulfill that need\u2014and when you make good on that promise, you reinforce their trust in you.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-society\">Society<\/h5>\n\n\n\n<p><strong>Be philanthropic. <\/strong>The authors explain that you can donate money to community nonprofits <em>or <\/em>create your own. You can also partner with local nonprofits by encouraging your employees to donate their time to them. They suggest that you set up community service opportunities during workdays\u2014that way employees aren\u2019t giving up their own free time by participating\u2014and allowing employees to volunteer for projects that are personally meaningful to them, rather than assigning them to an arbitrary cause.<\/p>\n\n\n\n<p><strong>Learn from your enemies. <\/strong>Mackey and Sisodia explain that entities that are commonly considered the enemies of businesses\u2014like competitors, social and environmental activists, and labor unions\u2014actually count as interested parties because they genuinely care about how your business functions and whether you succeed or fail. They also have a lot to teach you\u2014they bring issues to your attention that you wouldn\u2019t have seen otherwise, like employee unhappiness, which you can then address.<\/p>\n\n\n\n<p><strong>Foster a healthy relationship with the media and government. <\/strong>The authors explain that a healthy relationship with the media is one where you balance traditional media (which shares updates about your business with other interested parties) and social media (where you\u2019re in control of how your business is represented). A healthy relationship with the government is one where there\u2019s only enough government regulation to stop businesses from harming people or the environment (and not enough to slow innovation), and businesses are taxed fairly\u2014which, in the authors\u2019 eyes, means a low rate, allowing them to invest more in projects that directly support society\u2019s health.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-environment\">Environment<\/h5>\n\n\n\n<p><strong>Become environmentally conscious. <\/strong>The authors contend that most environmental damage is done accidentally\u2014business owners don\u2019t set out to purposefully harm the environment, but it happens because they don\u2019t fully understand the consequences of their actions. For example, <a href=\"https:\/\/theconversation.com\/the-hidden-cost-of-the-ai-boom-social-and-environmental-exploitation-208669\" target=\"_blank\" rel=\"noreferrer noopener\">some argue that the AI boom has been accompanied by a hidden environmental cost<\/a>. To become more environmentally conscious, educate yourself about environmental challenges that relate to your line of business.<\/p>\n\n\n\n<p><strong>Proactively improve the environment. <\/strong>Mackey and Sisodia say that while minimizing the harm your business does to the environment is a good first step, you shouldn\u2019t settle for the bare minimum\u2014instead, you should take the initiative to fund research or innovative programs that address environmental problems.<\/p>\n\n\n\n<p><strong>Don\u2019t focus solely on climate change. <\/strong>Mackey and Sisodia argue that although climate change is a real threat to the environment, it\u2019s not the only or most important concern\u2014and that treating it as though it is can lead you to neglect other environmental issues, like deforestation or pollution. Instead, they recommend that you strategize about how to tackle various kinds of problems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the book Conscious Capitalism about? How can you make your business more ethical? Conscious Capitalism by John Mackey and Rajendra Sisodia covers the philosophy of conscious capitalism and how to practice it. This is a version of capitalism that they say is good for everyone involved in the business, from customers to investors. Read below for a brief Conscious Capitalism book overview.<\/p>\n","protected":false},"author":14,"featured_media":91611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40,81,79],"tags":[1288],"class_list":["post-114991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-economics","category-entrepreneurship","tag-conscious-capitalism","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conscious Capitalism: Book Overview and Takeaways - Shortform Books<\/title>\n<meta name=\"description\" content=\"In their book Conscious Capitalism, John Mackey and Rajendra Sisodia offer an improved version of capitalism. Read more in our overview.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/conscious-capitalism-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conscious Capitalism: Book Overview and Takeaways\" \/>\n<meta property=\"og:description\" content=\"In their book Conscious Capitalism, John Mackey and Rajendra Sisodia offer an improved version of capitalism. 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