{"id":11432,"date":"2020-08-06T16:39:00","date_gmt":"2020-08-06T20:39:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=11432"},"modified":"2020-08-13T15:36:20","modified_gmt":"2020-08-13T19:36:20","slug":"rebecca-mark-enron","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/","title":{"rendered":"Rebecca Mark and Enron: A Career That Collapsed"},"content":{"rendered":"\n<p>Who was Rebecca Mark at Enron, and what was her role in the <a href=\"https:\/\/www.shortform.com\/blog\/enron-collapse\/\">Enron collapse<\/a>?<\/p>\n\n\n\n<p>Rebecca Mark of Enron was in charge of Enron International. Alongside other <a href=\"https:\/\/www.shortform.com\/blog\/enron-executives\/\">Enron executives<\/a>, Rebecca Mark, Enron exec, often ran troubled projects with overexaggerated profits, and contributed to the financial collapse at Enron. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Rebecca Mark at <strong>Enron International<\/strong><\/h2>\n\n\n\n<p>The Enron International arm began in Teesside in the UK, with a natural gas cogeneration plant built in 1991. This plan supplied both electricity and heat to the local area. This was a successful project, prompting energy companies to ravenously seek similar deals in developing economies.<\/p>\n\n\n\n<p>Rebecca Mark headed Enron International. Fueled by a <strong>compensation scheme that rewarded closing deals and not actually <em>building<\/em> the businesses<\/strong>, Rebecca Mark of Enron International globetrotted and closed deals in dozens of countries. She positioned Enron as the \u201csolver of the unsolvable problem.\u201d She was hungry to come up with projects bigger and better than Teesside.<\/p>\n\n\n\n<p>The projects were often troubled. The largest scandal was in Dabhol, India. A province struck a deal very favorable to Enron, guaranteeing a long-term purchase of highly priced energy. The Indian population revolted, seeing it as rapacious globalization. This stymied development for years.<\/p>\n\n\n\n<p>Furthermore, the financing for projects was often unclear. Enron International hoped the funding they would come from non-Enron sources, but sometimes Enron ended up guaranteeing the debt.&nbsp;<\/p>\n\n\n\n<p>Enron International fed Ken Lay\u2019s desire to hobnob with international luminaries like Kissinger and heads of state, making it less likely to be scrutinized.<\/p>\n\n\n\n<p>By 1996, Enron International accounted for 15% of Enron\u2019s earnings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Enron International is In Trouble<\/strong><\/h3>\n\n\n\n<p>Meanwhile, Rebecca Mark, Enron International&#8217;s former leader, was in deep trouble at water services company <a href=\"https:\/\/www.shortform.com\/blog\/azurix-enron\/\">Azurix<\/a>.<\/p>\n\n\n\n<p>With typical Enron hubris, Rebecca Mark thought water was easy and the incumbents were ancient. They would come in, make large deals, and figure out the details later. They also anticipated privatization of water supply, and a coming water crisis.<\/p>\n\n\n\n<p>Immediately they ran into competition with two global heavyweights who competed aggressively for contracts to service municipalities.&nbsp;<\/p>\n\n\n\n<p>Azurix was also in money trouble &#8211; the Wessex deal had cost a lot, and Enron saddled Azurix with large debt. So Azurix IPO\u2019d in June 1999, raising $800 million at a stock price of $22 &#8211; despite people knowing Azurix obviously wasn\u2019t ready to go public.<\/p>\n\n\n\n<p>Now a public company, <strong>Rebecca Mark of Enron stressed the <em>appearance <\/em>of making big deals to buttress their stock value<\/strong>. In the few deals that Azurix won, they vastly overbid, largely out of desperation to signal momentum.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Azurix won a contract in Buenos Aires, where the operations they inherited were so poor they couldn\u2019t bill 40% of their customers and the facilities were lacking basic maintenance. It became clear Azurix would never make money on that deal.<\/li><\/ul>\n\n\n\n<p>4 months after IPO, Azurix had fallen to $13 a share; on a pessimistic earnings call in November, it fell to $8.&nbsp;<\/p>\n\n\n\n<p>By the end of 2000, Azurix had less than $100MM in operating profit, down from $232MM at its start. Its debt load had quadrupled to $2 billion. Enron announced it would acquire the public shares at $8.375 a share.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.shortform.com\/blog\/jeff-skilling-enron\/\">Jeff Skilling<\/a>, Rebecca Mark\u2019s Enron rival, took every opportunity to ridicule Azurix as a failed business model, in comparison to his asset-light \u201clogistics\u201d and trading businesses.<\/p>\n\n\n\n<p>Enron believed that Azurix was so unimportant that if it failed, it wouldn\u2019t have any effect on Enron. This later proved wrong. For instance, Enron had $1 billion of debt they were not clearly on the hook for.<\/p>\n\n\n\n<p>(To Mark\u2019s credit, Azurix at least represented real assets and cashflow &#8211; low, but cashflow nonetheless).<\/p>\n\n\n\n<p>Rebecca Mark at Enron International contributed to Enron&#8217;s collapse. The culture of Enron was to emphasize the appearance of success, while covering up losses. Rebecca Mark at Enron International was no different. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who was Rebecca Mark at Enron, and what was her role in the Enron collapse? Rebecca Mark of Enron was in charge of Enron International. Alongside other Enron executives, Rebecca Mark, Enron exec, often ran troubled projects with overexaggerated profits, and contributed to the financial collapse at Enron.<\/p>\n","protected":false},"author":5,"featured_media":11440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,33],"tags":[108],"class_list":["post-11432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-people","tag-the-smartest-guys-in-the-room","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebecca Mark and Enron: A Career That Collapsed - Shortform Books<\/title>\n<meta name=\"description\" content=\"Who was Rebecca Mark at Enron? 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Here&#039;s how Enron International failed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-06T20:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-13T19:36:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-international-smartest-guys-in-the-room-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carrie Cabral\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carrie Cabral\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/\"},\"author\":{\"name\":\"Carrie Cabral\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/2ababb7c63a94ff5d2190f71dc417d56\"},\"headline\":\"Rebecca Mark and Enron: A Career That Collapsed\",\"datePublished\":\"2020-08-06T20:39:00+00:00\",\"dateModified\":\"2020-08-13T19:36:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/\"},\"wordCount\":641,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-international-smartest-guys-in-the-room-scaled.jpg\",\"keywords\":[\"The Smartest Guys in the Room\"],\"articleSection\":[\"Business\",\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/\",\"name\":\"Rebecca Mark and Enron: A Career That Collapsed - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/rebecca-mark-enron\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/enron-international-smartest-guys-in-the-room-scaled.jpg\",\"datePublished\":\"2020-08-06T20:39:00+00:00\",\"dateModified\":\"2020-08-13T19:36:20+00:00\",\"description\":\"Who was Rebecca Mark at Enron? 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