{"id":114233,"date":"2023-09-30T10:53:00","date_gmt":"2023-09-30T14:53:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=114233"},"modified":"2025-09-03T16:02:31","modified_gmt":"2025-09-03T20:02:31","slug":"musk-and-tesla","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/musk-and-tesla\/","title":{"rendered":"Elon Musk and Tesla: Steps Toward an Energy-Efficient Future"},"content":{"rendered":"\n

Why did Elon Musk start Tesla? Why did he sometimes sleep on the factory floor?<\/p>\n\n\n\n

Renowned biographer Walter Isaacson covers the story of Elon Musk and Tesla in his book Elon Musk<\/em>. Isaacson details how Musk entered the automotive industry with Tesla, based all of its production inside the US, and pushed its technology in the direction of fully automated, self-driving cars.<\/p>\n\n\n\n

Keep reading to learn about Elon Musk and Tesla.<\/p>\n\n\n\n\n\n\n\n

Editor\u2019s note: This article is part of Shortform\u2019s guide to success<\/a>. If you like what you read here, there\u2019s plenty more to check out in the guide!<\/em><\/p>\n\n\n\n

Elon Musk and Tesla<\/h2>\n\n\n\n

The story of Elon Musk and Tesla begins with Musk’s belief in an energy-efficient future. He chose to make an impact by bringing electric cars into the mainstream. So, in 2003, Musk began meeting with entrepreneurs in the electric car industry. Tesla was the brainchild of Martin Eberhard, who\u2019d licensed an electric motor for a high-end sports car that he didn\u2019t have the funding to build. Musk provided the money and took charge of many of the car\u2019s technical details.<\/p>\n\n\n\n

Tesla came together with Musk as the board chair and Eberhard as CEO, but clashes began because Eberhard and Musk each thought of himself as Tesla\u2019s founder.<\/strong> Isaacson writes that Musk was incensed when the press painted him as a \u201cmere investor,\u201d so he took it upon himself to proselytize the company\u2019s mission\u2014disrupting the gas-guzzling automobile market with affordable, high-quality electric vehicles.<\/p>\n\n\n\n

(Shortform note: Decades after the clashes between Eberhard and Musk that Isaacson describes, Musk continues to face allegations that he unfairly stole Tesla from Eberhard<\/a>. Eberhard still owns a portion of the company<\/a>, but in interviews, he declines to reveal the size of his share in the business. When asked what he would have done differently from Musk, Eberhard says that he would have pushed back against Tesla\u2019s investment in solar power<\/a> and that he would have worked to promote a friendlier working environment for employees.)<\/p>\n\n\n\n

Musk took a more active role in managing Tesla\u2019s production process, and he found that the company\u2019s supply chain was a disaster. Its parts were manufactured all over the world and then shipped from country to country as the car\u2019s components were assembled piecemeal. When Musk calculated how much each car cost, factoring in worldwide shipping and assembly, he realized that Tesla would quickly go bankrupt. He quickly moved to have Eberhard fired and eventually took over as CEO himself. Isaacson says that Musk\u2019s primary focus was to centralize production<\/strong> so he could control the process from start to finish, going so far as to sleep on the factory floor as he stayed day and night to solve production problems. <\/p>\n\n\n\n

(Shortform note: While centralizing production under one roof can bring down supply chain costs and increase efficiency, as Isaacson suggests, it also comes with several hazards. Such integration requires high up-front costs<\/a>, such as building new facilities or buying controlling shares in suppliers<\/a>. The added weight of taking on all production can also hamper a company\u2019s ability to pivot<\/a> if the nature of its industry rapidly changes.) <\/p>\n\n\n\n

To bring about the future he imagined, Musk didn\u2019t only want an electric car, but one that could drive itself. In tune with Musk\u2019s habit of setting aggressive deadlines, Isaacson writes that, for over a decade, Musk has publicly declared that self-driving cars are a year or two away<\/strong>, and advances in machine learning are close to fulfilling Musk\u2019s ambitions. Instead of driving based on preprogrammed \u201crules of the road,\u201d new systems learn by observing the best human drivers and how they react in all situations. As a result, in 2023, Musk rode a self-driving Tesla on a 30-minute trip around Palo Alto without ever touching the steering wheel or brakes.<\/p>\n\n\n\n

(Shortform note: The Autopilot test that Isaacson describes didn\u2019t take place until 2023, but Tesla had already promoted a video in 2016<\/a> suggesting that full self-driving capability was already available on all Tesla models. In 2023, a Tesla engineer testified in court that the video had been staged<\/a> using a preprogrammed route rather than making use of a Tesla\u2019s actual capabilities. Apple co-founder Steve Wozniak expressed outrage<\/a> at Tesla\u2019s misrepresentation of its self-driving features, criticizing the low quality of his personal Tesla\u2019s autopilot system.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Why did Elon Musk start Tesla? Why did he sometimes sleep on the factory floor? Renowned biographer Walter Isaacson covers the story of Elon Musk and Tesla in his book Elon Musk. Isaacson details how Musk entered the automotive industry with Tesla, based all of its production inside the US, and pushed its technology in the direction of fully automated, self-driving cars. Keep reading to learn about Elon Musk and Tesla.<\/p>\n","protected":false},"author":9,"featured_media":65882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79,33,160],"tags":[1277],"class_list":["post-114233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-people","category-science","tag-elon-musk-2","","tg-column-two"],"yoast_head":"\nElon Musk and Tesla: Steps Toward an Energy-Efficient Future - Shortform Books<\/title>\n<meta name=\"description\" content=\"The story of Elon Musk and Tesla begins with Musk's belief in an energy-efficient future. 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