{"id":11367,"date":"2020-07-19T18:20:00","date_gmt":"2020-07-19T22:20:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=11367"},"modified":"2022-04-01T15:33:26","modified_gmt":"2022-04-01T19:33:26","slug":"likeability-charisma-charm-influence","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/","title":{"rendered":"Likeability Lies: You&#8217;re Being Fooled by Charm and Charisma"},"content":{"rendered":"\n<p>Have you ever been dazzled by someone&#8217;s personality? Maybe they were being charismatic or just generally feel like a warm person. If someone had likeability, would you be more likely to trust them?<\/p>\n\n\n\n<p>Likeability is a personal characteristic similar to charisma in which a person easily gains others&#8217; affections. It is a quality known to be useful in manipulating people. See past likeability and don&#8217;t get manipulated.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">What Is Likeability?<\/h2>\n\n\n\n<p><strong>The <a href=\"https:\/\/www.shortform.com\/blog\/the-liking-bias-cialdini\/\">Liking Principle<\/a> stipulates that we\u2019re more likely to comply with requests from people that we know and like. <\/strong>Thus, we are more amenable to the compliance efforts of neighbors, friends, and family, or from people who <em>claim <\/em>to know them. We are also more willing to acquiesce to people who we see as being charismatic, good-looking, affable, or who profess to like <em>us<\/em>.<br><\/p>\n\n\n\n<p>As you\u2019ve probably guessed, however, this principle of human behavior creates a wide opening for <a href=\"https:\/\/www.shortform.com\/blog\/how-to-avoid-being-manipulated\/\">compliance practitioners<\/a> who wish to exploit it for personal gain. If they can get us to like <em>them<\/em> by being charismatic, we\u2019re much more likely to be putty in their hands. <strong>If you like the seller, you\u2019ll like what she\u2019s selling.<\/strong><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Looking Past Likeability<\/strong><\/h3>\n\n\n\n<p>So, how do you resist the charms of seemingly likeable and personable compliance practitioners? It\u2019s hard to come up with a single rule or a one-size-fits-all defense tactic for a simple reason: <strong>there is enormous variability in what each of us considers to be likeable.<\/strong><br><\/p>\n\n\n\n<p>As with the defenses against the other fixed-action manipulations, it all comes back to recognition. You can\u2019t simply commit yourselves to not liking <em>anyone<\/em>. That path leads only to isolation and unhappiness. Instead, you should let yourself like people you find being charismatic, but <strong>be aware when you feel that you like someone more than you should given the circumstances.<\/strong><br><\/p>\n\n\n\n<p>If you like someone or something more quickly or more intensely than it would be reasonable to, hit the pause button and rethink. For example, if you find yourself liking a salesperson after less than an hour of interacting with her, you might want to ask yourself some questions to see if she did anything that might have tipped unduly influenced your judgement:<br><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Did she give you any personal compliments?<\/li><li>Did she make you laugh?<\/li><li>Did she give you any gifts?<\/li><\/ol>\n\n\n\n<p>If you can answer \u201cyes,\u201d then you should <strong>mentally separate likeability of the <em>person <\/em>from likeability of the <em>thing <\/em>they\u2019re trying to get you to comply with.<\/strong><br><\/p>\n\n\n\n<p>Make decisions based solely on the pros and cons or on the intrinsic merits of that decision. Don\u2019t fall into the trap of likeability and say \u201cyes\u201d to people simply because you like them personally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever been dazzled by someone&#8217;s personality? Maybe they were being charismatic or just generally feel like a warm person. If someone had likeability, would you be more likely to trust them? Likeability is a personal characteristic similar to charisma in which a person easily gains others&#8217; affections. It is a quality known to be useful in manipulating people. See past likeability and don&#8217;t get manipulated.<\/p>\n","protected":false},"author":6,"featured_media":11397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[101],"class_list":["post-11367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","tag-influence","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Likeability Lies: You&#039;re Being Fooled by Charm and Charisma - Shortform Books<\/title>\n<meta name=\"description\" content=\"A person&#039;s likeability influences how likely you are to do what they want. If someone is being charismatic, they can manipulate you. See through it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Likeability Lies: You&#039;re Being Fooled by Charm and Charisma\" \/>\n<meta property=\"og:description\" content=\"A person&#039;s likeability influences how likely you are to do what they want. If someone is being charismatic, they can manipulate you. See through it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-19T22:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-01T19:33:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-likeability.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"858\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rina Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rina Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/\"},\"author\":{\"name\":\"Rina Shah\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\"},\"headline\":\"Likeability Lies: You&#8217;re Being Fooled by Charm and Charisma\",\"datePublished\":\"2020-07-19T22:20:00+00:00\",\"dateModified\":\"2022-04-01T19:33:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/\"},\"wordCount\":462,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-likeability.jpg\",\"keywords\":[\"Influence\"],\"articleSection\":[\"Psychology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/\",\"name\":\"Likeability Lies: You're Being Fooled by Charm and Charisma - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/likeability-charisma-charm-influence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-likeability.jpg\",\"datePublished\":\"2020-07-19T22:20:00+00:00\",\"dateModified\":\"2022-04-01T19:33:26+00:00\",\"description\":\"A person's likeability influences how likely you are to do what they want. 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