{"id":11364,"date":"2020-07-16T17:40:00","date_gmt":"2020-07-16T21:40:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=11364"},"modified":"2022-04-01T15:31:45","modified_gmt":"2022-04-01T19:31:45","slug":"reciprocity-marketing-influence","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/","title":{"rendered":"Reciprocity Marketing: Your Free Trial Isn&#8217;t Really Free"},"content":{"rendered":"\n<p>Have you ever used a free trial period? Did you cancel before paying for the real subscription? Or did you feel like you should at least give them <em>something<\/em> if you got something for free? This reciprocity marketing strategy relies on you feeling obligated.<\/p>\n\n\n\n<p>Reciprocity marketing is a sales strategy in which something free is offered in the hopes of creating a reciprocal obligation. It&#8217;s harder to say no to someone after they&#8217;ve offered you something first. <\/p>\n\n\n\n<p>See when something is a genuine offer and when it is reciprocity marketing.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">How Does Reciprocity in Business Work?<\/h2>\n\n\n\n<p><strong>The <a href=\"https:\/\/www.shortform.com\/blog\/the-reciprocity-principle-cialdini\/\">Reciprocity Principle<\/a> tells us to repay others when they do something for us. <\/strong>This fixed-action pattern of behavior is so deeply ingrained that we hardly think about it, yet we practice it all the time. When a friend treats you to lunch, you make sure you pick up the check the next time you go out; when your neighbors invite you to a party, you invite them the next time you\u2019re hosting an event.&nbsp;<br><\/p>\n\n\n\n<p>That the phrase \u201cmuch obliged\u201d is a synonym for \u201cthank you\u201d is a powerful encapsulation of the Reciprocity Principle: <strong>we naturally feel obliged, <em>indebted <\/em>to those who have done something for us.<\/strong> But it can be manipulated through reciprocity marketing.<br><\/p>\n\n\n\n<p>Unfortunately, <strong>the Reciprocity Principle also represents an evolutionary blind spot that <a href=\"https:\/\/www.shortform.com\/blog\/how-to-avoid-being-manipulated\/\">compliance practitioners<\/a> know how to exploit<\/strong>. Reciprocity in business strategies is used to increase sales or retain customers. They know that you\u2019re more likely to feel obliged to them if they offer you some small gift or token gesture of kindness before they make their request.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resisting Reciprocity<\/strong> Marketing<\/h2>\n\n\n\n<p>It\u2019s important to defend yourself against compliance practitioners who employ the techniques we\u2019ve discussed. <strong>It\u2019s hard to tell if someone is using reciprocity to exploit you or if they\u2019re genuinely offering you something<\/strong> with no expectation of anything in return. Accepting an invitation to a party and then inviting that person to your own party isn\u2019t being exploited by the Reciprocity Principle: that\u2019s exactly how networks of obligation are <em>supposed <\/em>to work. There are plenty of people in our lives who simply wish to do acts of kindness for us.<br><\/p>\n\n\n\n<p>Clearly then, <strong>you can\u2019t just refuse gifts and offers of help from <em>everyone<\/em><\/strong>. If you did that, you\u2019d end up being pretty unhappy and socially isolated: as we\u2019ve discussed, reciprocity is the glue that holds so much of society together.&nbsp;It&#8217;s more than reciprocity in business arrangements.<br><\/p>\n\n\n\n<p>The solution is to distinguish between exploiters and benefactors, and to treat the former objectively. Figure out if the person is an exploiter by asking yourself if they stand to gain by your acceptance of their favor. Are they doing something for you just to get something in return later? If so, then it\u2019s reciprocity marketing: you should think of these interactions as a form of social <a href=\"https:\/\/www.shortform.com\/blog\/predatory-mortgage-lending\/\">predatory lending<\/a>.<br><\/p>\n\n\n\n<p>Once you\u2019ve determined that someone offering you a gift, sample, or favor is really employing a compliance trick, you should cut off your reciprocity instinct. See the gift, not as a gift, but as a sales device. <strong>You have no social obligation to return a <em>trick <\/em>with a <em>favor<\/em>. <\/strong>Don\u2019t think of accepting the favor as putting you in their debt. You\u2019re not. Reciprocity marketing is a strategy.<br><\/p>\n\n\n\n<p>It\u2019s useful to be explicit in calling out the compliance practitioner for exactly what they\u2019re doing. When you see reciprocity marketing, you can tell them, \u201cI see what you\u2019re doing. You\u2019re offering me this free gift in the hopes that I\u2019ll be more inclined to buy whatever it is you\u2019re really selling. But<strong> I don\u2019t owe you anything, because your free offer was made in bad faith.\u201d<\/strong><br><\/p>\n\n\n\n<p>In fact, by taking their free sample and <em>not <\/em>making a subsequent purchase, you <em>are <\/em>living up to the Reciprocity Principle. You\u2019re matching <em>their <\/em>attempt to take advantage of you by taking advantage of <em>them<\/em>. That&#8217;s reciprocity in business flipped around.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever used a free trial period? Did you cancel before paying for the real subscription? Or did you feel like you should at least give them something if you got something for free? This reciprocity marketing strategy relies on you feeling obligated. Reciprocity marketing is a sales strategy in which something free is offered in the hopes of creating a reciprocal obligation. It&#8217;s harder to say no to someone after they&#8217;ve offered you something first. See when something is a genuine offer and when it is reciprocity marketing.<\/p>\n","protected":false},"author":6,"featured_media":11400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[104,9],"tags":[101],"class_list":["post-11364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-psychology","tag-influence","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reciprocity Marketing: Your Free Trial Isn&#039;t Really Free - Shortform Books<\/title>\n<meta name=\"description\" content=\"Reciprocity marketing is used to lure you in. It&#039;s harder to say no to someone who gave you something first. Differentiate between genuine and fake favors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reciprocity Marketing: Your Free Trial Isn&#039;t Really Free\" \/>\n<meta property=\"og:description\" content=\"Reciprocity marketing is used to lure you in. It&#039;s harder to say no to someone who gave you something first. Differentiate between genuine and fake favors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-16T21:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-01T19:31:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"857\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rina Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rina Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/\"},\"author\":{\"name\":\"Rina Shah\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\"},\"headline\":\"Reciprocity Marketing: Your Free Trial Isn&#8217;t Really Free\",\"datePublished\":\"2020-07-16T21:40:00+00:00\",\"dateModified\":\"2022-04-01T19:31:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/\"},\"wordCount\":691,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg\",\"keywords\":[\"Influence\"],\"articleSection\":[\"Marketing\",\"Psychology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/\",\"name\":\"Reciprocity Marketing: Your Free Trial Isn't Really Free - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg\",\"datePublished\":\"2020-07-16T21:40:00+00:00\",\"dateModified\":\"2022-04-01T19:31:45+00:00\",\"description\":\"Reciprocity marketing is used to lure you in. It's harder to say no to someone who gave you something first. Differentiate between genuine and fake favors.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg\",\"width\":857,\"height\":445},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reciprocity Marketing: Your Free Trial Isn&#8217;t Really Free\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\",\"name\":\"Rina Shah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g\",\"caption\":\"Rina Shah\"},\"description\":\"An avid reader for as long as she can remember, Rina\u2019s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can\u2019t help analyzing and deconstructing arguments in any book she reads.\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/rina\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reciprocity Marketing: Your Free Trial Isn't Really Free - Shortform Books","description":"Reciprocity marketing is used to lure you in. It's harder to say no to someone who gave you something first. Differentiate between genuine and fake favors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/","og_locale":"en_US","og_type":"article","og_title":"Reciprocity Marketing: Your Free Trial Isn't Really Free","og_description":"Reciprocity marketing is used to lure you in. It's harder to say no to someone who gave you something first. Differentiate between genuine and fake favors.","og_url":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/","og_site_name":"Shortform Books","article_published_time":"2020-07-16T21:40:00+00:00","article_modified_time":"2022-04-01T19:31:45+00:00","og_image":[{"width":857,"height":445,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg","type":"image\/jpeg"}],"author":"Rina Shah","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rina Shah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/"},"author":{"name":"Rina Shah","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287"},"headline":"Reciprocity Marketing: Your Free Trial Isn&#8217;t Really Free","datePublished":"2020-07-16T21:40:00+00:00","dateModified":"2022-04-01T19:31:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/"},"wordCount":691,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg","keywords":["Influence"],"articleSection":["Marketing","Psychology"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/","url":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/","name":"Reciprocity Marketing: Your Free Trial Isn't Really Free - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg","datePublished":"2020-07-16T21:40:00+00:00","dateModified":"2022-04-01T19:31:45+00:00","description":"Reciprocity marketing is used to lure you in. It's harder to say no to someone who gave you something first. Differentiate between genuine and fake favors.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg","width":857,"height":445},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/reciprocity-marketing-influence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Reciprocity Marketing: Your Free Trial Isn&#8217;t Really Free"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287","name":"Rina Shah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g","caption":"Rina Shah"},"description":"An avid reader for as long as she can remember, Rina\u2019s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can\u2019t help analyzing and deconstructing arguments in any book she reads.","url":"https:\/\/www.shortform.com\/blog\/author\/rina\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-reciprocity-marketing.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/11364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=11364"}],"version-history":[{"count":4,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/11364\/revisions"}],"predecessor-version":[{"id":11407,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/11364\/revisions\/11407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/11400"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=11364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=11364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=11364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}