{"id":11329,"date":"2020-07-14T17:32:00","date_gmt":"2020-07-14T21:32:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=11329"},"modified":"2022-04-01T15:28:30","modified_gmt":"2022-04-01T19:28:30","slug":"escalating-commitment-and-hazing","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/","title":{"rendered":"Escalating Commitment: Why Hazing Creates Loyalty"},"content":{"rendered":"\n<p>Have you heard terrible stories about pledging fraternities? Why do people keep joining and stay loyal if it&#8217;s so awful? How does the psychology of hazing create escalating commitment?<\/p>\n\n\n\n<p>Escalating commitment is a manipulation tactic that leverages one small commitment to create bigger and bigger commitments. Your desire for consistency creates a commitment bias. <\/p>\n\n\n\n<p>Learn how the escalation of commitment bias creates loyalty even after difficult experiences.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">What Is the Commitment Bias?<\/h2>\n\n\n\n<p>The Consistency Principle says that humans have an obsession with sticking to their guns. <strong>Once we\u2019ve committed to something, we pressure ourselves to conform to that commitment<\/strong>. In fact, we\u2019ll <em>convince <\/em>ourselves that our current behavior and beliefs align with our past behavior and beliefs, even when they clearly don\u2019t.&nbsp;<\/p>\n\n\n\n<p>This creates a commitment bias. Even if your decision or action is wrong or bad for you, you will convince yourself otherwise. Escalating commitment is also seen where you go further down the bad path.<\/p>\n\n\n\n<p>Consistency is generally useful for day-to-day human experience and it\u2019s usually a good attribute for someone to have. It frees us from potential mental overload by giving us an easy, one-size-fits-all guide for how to react to a multitude of situations and people that we encounter each day.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Escalating Commitment<\/strong><\/h2>\n\n\n\n<p>Unfortunately, <a href=\"https:\/\/www.shortform.com\/blog\/commitment-and-consistency-principle\/\">consistency and commitment<\/a> can also be exploited. <strong>Our desire for internal consistency can turn even a small commitment into larger and larger ones<\/strong>, leading to escalating commitment. In one California study, homeowners were shown to be far more willing to have an unsightly billboard installed on their property after they had agreed to have a much smaller one erected a few weeks earlier. Thus, <a href=\"https:\/\/www.shortform.com\/blog\/how-to-avoid-being-manipulated\/\">compliance practitioners<\/a> who are \u201conly\u201d asking you to sign a petition or answer a few seemingly innocuous questions are usually trying to build you up to agree to ever-larger requests.<\/p>\n\n\n\n<p>By getting you to make one small commitment, savvy compliance practitioners know how to <strong>rope you along and lock you into progressively larger commitments<\/strong>. This is the time-honored \u201cfoot-in-the-door\u201d sales tactic and creates an escalation of commitment bias. Below, we\u2019ll explore some examples that show just how effective this technique can be.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Psychology of Hazing: Building Social Cohesion<\/strong><\/h3>\n\n\n\n<p>We\u2019ve seen that putting a commitment down in writing is extremely effective in activating the Consistency Principle to guide future behavior. This is because writing something down requires effort: and<strong> the more effort that goes into <a href=\"https:\/\/www.shortform.com\/blog\/making-commitments\/\">making a commitment<\/a>, the more likely it is to influence our beliefs and behavior.<\/strong><br><\/p>\n\n\n\n<p>We see escalating commitment most clearly in the elaborate hazing rituals practiced by American college fraternities and sororities. Pledges are subjected to harrowing ordeals where they are beaten, exposed to <a href=\"https:\/\/www.shortform.com\/blog\/is-the-weather-getting-more-extreme\/\">extreme weather<\/a> conditions, forced to drink to excess, deprived of food and water, and other elaborate forms of painful initiation. Hazing like this has resulted in severe injuries, psychological trauma, and even death for many college students.<br><\/p>\n\n\n\n<p>Why do these organizations continue subjecting their members to what can only be described as ritualized torture? It\u2019s <em>not <\/em>that frat boys are uniquely sociopathic or deviant (as their <a href=\"https:\/\/www.shortform.com\/blog\/people-who-dont-support-you\/\">detractors<\/a> would like to believe).&nbsp;<br><\/p>\n\n\n\n<p><strong>The psychology of hazing is really all about group cohesion<\/strong>: the pledges will value their membership in the fraternity <em>more <\/em>if they\u2019ve gone through excruciating lengths to earn it. Researchers believe that the roots of this lie in cognitive dissonance\u2014the mental burden of carrying two contradictory beliefs at once. The worse the hazing is, the more your mind needs to convince you that joining the group will be a positive, fulfilling experience. Thus, hazing binds new recruits closer to the group through escalating commitments: you invest more into the group, because it\u2019s impossible to stomach the idea that you went through all this hazing for something you don\u2019t actually want. The escalation of commitment bias works in favor of group loyalty.<br><\/p>\n\n\n\n<p>The fraternities strongly resist any attempts to substitute their hazing rituals for some other, more socially acceptable activity, like community service work. Like the Chinese Communists, the fraternities don\u2019t want to give their pledges a mental \u201cout.\u201d They don\u2019t want new members to be able to tell themselves that they\u2019re going through the ordeal for any reason other than their loyalty and commitment to the group. That&#8217;s what the psychology of hazing is built on. <strong>Fraternities want the pledges to own the commitment intrinsically.<\/strong><br><\/p>\n\n\n\n<p>Charitable work (even if it was genuinely unpleasant) <em>would <\/em>provide such a mental escape route: it would dilute the pledges\u2019 escalating commitment to the group. Thus, the fraternities have a strong <a href=\"https:\/\/www.shortform.com\/blog\/what-is-incentive-meaning-and-definition-economics\/\">incentive<\/a> to keep up practices like \u201cHell Week\u201d: it fosters the behavior and beliefs in new pledges that make the group stronger. In fact, it\u2019s the key to their survival.<br><\/p>\n\n\n\n<p>The escalation of commitment bias applies to any group that requires a tough initiation to get in\u2014the military, a career, a workplace, even a casual social group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard terrible stories about pledging fraternities? Why do people keep joining and stay loyal if it&#8217;s so awful? How does the psychology of hazing create escalating commitment? Escalating commitment is a manipulation tactic that leverages one small commitment to create bigger and bigger commitments. Your desire for consistency creates a commitment bias. Learn how the escalation of commitment bias creates loyalty even after difficult experiences.<\/p>\n","protected":false},"author":6,"featured_media":11356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,24],"tags":[101],"class_list":["post-11329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","category-society","tag-influence","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Escalating Commitment: Why Hazing Creates Loyalty - Shortform Books<\/title>\n<meta name=\"description\" content=\"Escalating commitment takes one small commitment to create bigger and bigger commitments. The psychology of hazing relies on this manipulation. Learn why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Escalating Commitment: Why Hazing Creates Loyalty\" \/>\n<meta property=\"og:description\" content=\"Escalating commitment takes one small commitment to create bigger and bigger commitments. The psychology of hazing relies on this manipulation. Learn why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-14T21:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-01T19:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1019\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rina Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rina Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/\"},\"author\":{\"name\":\"Rina Shah\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\"},\"headline\":\"Escalating Commitment: Why Hazing Creates Loyalty\",\"datePublished\":\"2020-07-14T21:32:00+00:00\",\"dateModified\":\"2022-04-01T19:28:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/\"},\"wordCount\":832,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg\",\"keywords\":[\"Influence\"],\"articleSection\":[\"Psychology\",\"Society\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/\",\"name\":\"Escalating Commitment: Why Hazing Creates Loyalty - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg\",\"datePublished\":\"2020-07-14T21:32:00+00:00\",\"dateModified\":\"2022-04-01T19:28:30+00:00\",\"description\":\"Escalating commitment takes one small commitment to create bigger and bigger commitments. The psychology of hazing relies on this manipulation. Learn why.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg\",\"width\":1019,\"height\":568},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Escalating Commitment: Why Hazing Creates Loyalty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287\",\"name\":\"Rina Shah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g\",\"caption\":\"Rina Shah\"},\"description\":\"An avid reader for as long as she can remember, Rina\u2019s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can\u2019t help analyzing and deconstructing arguments in any book she reads.\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/rina\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Escalating Commitment: Why Hazing Creates Loyalty - Shortform Books","description":"Escalating commitment takes one small commitment to create bigger and bigger commitments. The psychology of hazing relies on this manipulation. Learn why.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/","og_locale":"en_US","og_type":"article","og_title":"Escalating Commitment: Why Hazing Creates Loyalty","og_description":"Escalating commitment takes one small commitment to create bigger and bigger commitments. The psychology of hazing relies on this manipulation. Learn why.","og_url":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/","og_site_name":"Shortform Books","article_published_time":"2020-07-14T21:32:00+00:00","article_modified_time":"2022-04-01T19:28:30+00:00","og_image":[{"width":1019,"height":568,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg","type":"image\/jpeg"}],"author":"Rina Shah","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rina Shah","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/"},"author":{"name":"Rina Shah","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287"},"headline":"Escalating Commitment: Why Hazing Creates Loyalty","datePublished":"2020-07-14T21:32:00+00:00","dateModified":"2022-04-01T19:28:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/"},"wordCount":832,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg","keywords":["Influence"],"articleSection":["Psychology","Society"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/","url":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/","name":"Escalating Commitment: Why Hazing Creates Loyalty - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg","datePublished":"2020-07-14T21:32:00+00:00","dateModified":"2022-04-01T19:28:30+00:00","description":"Escalating commitment takes one small commitment to create bigger and bigger commitments. The psychology of hazing relies on this manipulation. Learn why.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg","width":1019,"height":568},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/escalating-commitment-and-hazing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Escalating Commitment: Why Hazing Creates Loyalty"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d07435826f13a8f422d5d333dceac287","name":"Rina Shah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/560b3bc3d51625f9becff4fded992607b156f274aa36bc07f8a4285a1d72cdc8?s=96&d=mm&r=g","caption":"Rina Shah"},"description":"An avid reader for as long as she can remember, Rina\u2019s love for books began with The Boxcar Children. Her penchant for always having a book nearby has never faded, though her reading tastes have since evolved. Rina reads around 100 books every year, with a fairly even split between fiction and non-fiction. Her favorite genres are memoirs, public health, and locked room mysteries. As an attorney, Rina can\u2019t help analyzing and deconstructing arguments in any book she reads.","url":"https:\/\/www.shortform.com\/blog\/author\/rina\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/influence-escalating-commitment.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/11329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=11329"}],"version-history":[{"count":5,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/11329\/revisions"}],"predecessor-version":[{"id":11405,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/11329\/revisions\/11405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/11356"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=11329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=11329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=11329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}