{"id":112840,"date":"2023-09-07T10:22:00","date_gmt":"2023-09-07T14:22:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=112840"},"modified":"2023-09-15T15:45:33","modified_gmt":"2023-09-15T19:45:33","slug":"solutions-to-business-failure","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/","title":{"rendered":"The Top 3 Solutions to Business Failure: How to Turn It Around"},"content":{"rendered":"\n<p>Do you feel like your business is too far gone? What are the best solutions to business failure?<\/p>\n\n\n\n<p>In <em>How the Mighty Fall<\/em>, Jim Collins contends that if a company still has a worthy goal and the potential to make a meaningful impact, it should commit to putting in the time and effort required to recover and rise. Collins emphasizes that reversing decline isn\u2019t about looking for a miracle cure but about playing a long, steady game.&nbsp;<\/p>\n\n\n\n<p>Here, we outline what Collins prescribes for a floundering company: putting the <a href=\"https:\/\/www.shortform.com\/blog\/hiring-the-right-people\/\">right people<\/a> in place, sticking to what your company does best, and being disciplined.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-put-the-right-people-in-place\">1. <strong>Put the Right People in Place<\/strong><\/h2>\n\n\n\n<p>The first solution to business failure is getting the right people on board with your company. But what qualities make the \u201cright\u201d people?<\/p>\n\n\n\n<p>First, <strong>key people should be a good cultural fit<\/strong>. Collins argues that companies should only hire people whose values are already aligned with those of the company. Trying to fit people into a mold leads to decisions that don\u2019t fit in with the company\u2019s <a href=\"https:\/\/www.shortform.com\/blog\/core-purpose\/\">core purpose<\/a>. In contrast, those who already believe in the company\u2019s mission are more likely to be passionate about their role, which fuels them to keep going through difficult times.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>How Successful Companies Ensure a <a href=\"https:\/\/www.shortform.com\/blog\/teamwork-culture\/\">Good Culture Fit<\/a><\/strong><br><br>Collins goes deeper into the importance of culture fit in <a href=\"https:\/\/www.shortform.com\/app\/book\/built-to-last\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Built to Last<\/em><\/a>. He writes that enduringly successful companies stand the test of time because they only hire those who are compatible with\u2014and thus preserve\u2014their core ideals. He says these <a href=\"https:\/\/www.shortform.com\/app\/book\/built-to-last\/chapters-6-7\" target=\"_blank\" rel=\"noreferrer noopener\">companies have <em>cult-like<\/em> characteristics<\/a>: They have a tough screening process, indoctrinate new employees by immersing them in the core ideology (through orientation seminars that highlight the company\u2019s history, values, and traditions, for example), and even encourage employees to socialize among themselves and not with outsiders.<br><br>Collins emphasizes that ensuring a good culture fit doesn\u2019t mean a lack of diversity\u2014color, gender, and size don\u2019t matter as long as an employee is compatible with the company\u2019s core philosophy. He argues that this practice isn\u2019t meant to turn employees into unthinking robots; instead it enables the company to empower the employees to act on their own. By being sure that its employees are aligned with the company\u2019s core philosophy, the company can trust the employees to work autonomously.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Second, Collins writes that <strong>key people should be responsible<\/strong>. They should know what their role is, be committed to doing it to the best of their ability with minimal supervision, and take accountability when things go wrong. (Shortform note: How can you tell if a candidate for a key role is responsible and accountable? In <a href=\"https:\/\/www.shortform.com\/app\/book\/rework\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Rework<\/em><\/a>, Jason Fried and David Heinemeier Hansson write that you should <a href=\"https:\/\/www.shortform.com\/app\/book\/rework\/chapter-9\" target=\"_blank\" rel=\"noreferrer noopener\">look for someone who\u2019s managed their own projects or run their own companies<\/a>. This is a good sign that they\u2019re proactive and don\u2019t need someone to hold their hand.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-stick-to-what-you-do-best\">2. <strong>Stick to What You Do Best<\/strong><\/h2>\n\n\n\n<p>As we discussed earlier, one of the key drivers of decline is when a company ignores its flywheel\u2014the core business that made the company successful in the first place. Collins says that you should keep pushing that flywheel as long as you\u2019re passionate about it and it can still serve its purpose. This doesn\u2019t mean that you shouldn\u2019t innovate\u2014just that any innovation should remain within the area you\u2019re already good at.<\/p>\n\n\n\n<p>(Shortform note: The key driver of the flywheel is what Collins calls your <a href=\"https:\/\/shortform.com\/app\/book\/good-to-great\/chapter-5\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cHedgehog Concept,\u201d<\/a> a major idea in his book <a href=\"https:\/\/shortform.com\/app\/book\/good-to-great\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Good to Great<\/em><\/a>. He describes the <a href=\"https:\/\/www.shortform.com\/blog\/hedgehog-concept\/\">Hedgehog Concept<\/a> as a <a href=\"https:\/\/www.shortform.com\/blog\/how-to-understand-anything-deeply\/\">deep understanding<\/a> of where you can play, win, and make a profit. It\u2019s best to decide on this with a council of five to 12 members from different job levels who understand the company\u2019s mission and can engage in a respectful, regular exchange of ideas.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-be-disciplined\">3. <strong>Be Disciplined<\/strong><\/h2>\n\n\n\n<p>Collins stresses the importance of adhering to time-tested management principles as soon as you realize your company is in a state of decline. He recommends reviewing the work of experts like Peter F. Drucker and Michael Porter to brush up on the foundations of management.<\/p>\n\n\n\n<p>One proven management principle that Collins emphasizes is calmly and rationally evaluating business decisions. He writes that you should carefully weigh risks and <strong>only bet on something if it isn\u2019t big enough to sink the company if things don\u2019t work out<\/strong>. This means not going all-in on an idea that <em>may<\/em> turn things around quickly while exposing the company to catastrophic risks.&nbsp;<\/p>\n\n\n\n<p>Collins says that strong companies should be disciplined as well. This means staying the course and keeping an eye out for the warning signs of deterioration: The earlier you recognize that the company is in trouble, the sooner you can get back on course.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you feel like your business is too far gone? What are the best solutions to business failure? In How the Mighty Fall, Jim Collins contends that if a company still has a worthy goal and the potential to make a meaningful impact, it should commit to putting in the time and effort required to recover and rise. Collins emphasizes that reversing decline isn\u2019t about looking for a miracle cure but about playing a long, steady game.&nbsp; Here, we outline what Collins prescribes for a floundering company: putting the right people in place, sticking to what your company does best,<\/p>\n","protected":false},"author":14,"featured_media":83134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14],"tags":[1260],"class_list":["post-112840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","tag-how-the-mighty-fall","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top 3 Solutions to Business Failure: How to Turn It Around - Shortform Books<\/title>\n<meta name=\"description\" content=\"Are you ready to put the &quot;closed for good&quot; sign on your business? Don&#039;t make the move yet, because we have the solutions to business failure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 3 Solutions to Business Failure: How to Turn It Around\" \/>\n<meta property=\"og:description\" content=\"Are you ready to put the &quot;closed for good&quot; sign on your business? Don&#039;t make the move yet, because we have the solutions to business failure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T14:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-15T19:45:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1846\" \/>\n\t<meta property=\"og:image:height\" content=\"1232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"The Top 3 Solutions to Business Failure: How to Turn It Around\",\"datePublished\":\"2023-09-07T14:22:00+00:00\",\"dateModified\":\"2023-09-15T19:45:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/\"},\"wordCount\":818,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg\",\"keywords\":[\"How the Mighty Fall\"],\"articleSection\":[\"Business\",\"Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/\",\"name\":\"The Top 3 Solutions to Business Failure: How to Turn It Around - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg\",\"datePublished\":\"2023-09-07T14:22:00+00:00\",\"dateModified\":\"2023-09-15T19:45:33+00:00\",\"description\":\"Are you ready to put the \\\"closed for good\\\" sign on your business? Don't make the move yet, because we have the solutions to business failure.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg\",\"width\":1846,\"height\":1232},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Top 3 Solutions to Business Failure: How to Turn It Around\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Top 3 Solutions to Business Failure: How to Turn It Around - Shortform Books","description":"Are you ready to put the \"closed for good\" sign on your business? Don't make the move yet, because we have the solutions to business failure.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/","og_locale":"en_US","og_type":"article","og_title":"The Top 3 Solutions to Business Failure: How to Turn It Around","og_description":"Are you ready to put the \"closed for good\" sign on your business? Don't make the move yet, because we have the solutions to business failure.","og_url":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/","og_site_name":"Shortform Books","article_published_time":"2023-09-07T14:22:00+00:00","article_modified_time":"2023-09-15T19:45:33+00:00","og_image":[{"width":1846,"height":1232,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"The Top 3 Solutions to Business Failure: How to Turn It Around","datePublished":"2023-09-07T14:22:00+00:00","dateModified":"2023-09-15T19:45:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/"},"wordCount":818,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg","keywords":["How the Mighty Fall"],"articleSection":["Business","Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/","url":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/","name":"The Top 3 Solutions to Business Failure: How to Turn It Around - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg","datePublished":"2023-09-07T14:22:00+00:00","dateModified":"2023-09-15T19:45:33+00:00","description":"Are you ready to put the \"closed for good\" sign on your business? Don't make the move yet, because we have the solutions to business failure.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg","width":1846,"height":1232},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/solutions-to-business-failure\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Top 3 Solutions to Business Failure: How to Turn It Around"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/11\/business-sign-sorry-we-are-closed.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/112840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=112840"}],"version-history":[{"count":5,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/112840\/revisions"}],"predecessor-version":[{"id":113148,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/112840\/revisions\/113148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/83134"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=112840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=112840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=112840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}