{"id":110484,"date":"2023-08-12T11:33:00","date_gmt":"2023-08-12T15:33:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=110484"},"modified":"2026-01-21T17:12:55","modified_gmt":"2026-01-21T21:12:55","slug":"importance-of-presence","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/importance-of-presence\/","title":{"rendered":"The Importance of Presence: 4 Benefits of Self-Assurance"},"content":{"rendered":"\n<p>What is the importance of presence? How does presence strengthen your creative and communication skills?<\/p>\n\n\n\n<p>Social psychologist Amy Cuddy asserts that presence has numerous benefits. These include proactivity and taking on challenges, improving your ability to build trust, enabling you to think creatively, and increasing your resilience even when things don&#8217;t go your way.<\/p>\n\n\n\n<p>Continue reading for in-depth reasons why you&#8217;ll benefit from <a href=\"https:\/\/www.shortform.com\/blog\/how-to-have-presence\/\">having presence<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-will-presence-benefit-you\"><strong>How Will Presence Benefit You?<\/strong><\/h2>\n\n\n\n<p><strong>Each time you experience one of these benefits of presence, the behavior is self-reinforcing.<\/strong> With each small win, you\u2019ll <a href=\"https:\/\/www.shortform.com\/blog\/how-to-feel-less-anxious\/\">feel less anxious<\/a> the next time you\u2019re in a similar situation. Eventually, you\u2019ll find that being fully present and putting your best self forward comes effortlessly, and will finally understand the importance of presence.<\/p>\n\n\n\n<p>(Shortform note: Some experts suggest that you might become the confident, present person you\u2019re emulating because practicing a behavior repeatedly makes the behavior more natural over time, even if it\u2019s effortful at first or if you don\u2019t get the \u201csmall win.\u201d In <a href=\"https:\/\/shortform.com\/app\/book\/switch\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Switch<\/em><\/a>, Chip and Dan Heath explain that this is partly because <a href=\"https:\/\/shortform.com\/app\/book\/switch\/chapter-11#2-give-the-change-time-to-settle-in\" target=\"_blank\" rel=\"noreferrer noopener\">you\u2019ll start to attach your <em>identity<\/em> to that behavior<\/a> and will be motivated to act in alignment with who you believe you are. For example, if you do a public speaking event regularly, you\u2019ll start to think of \u201cpublic speaker\u201d as a part of <a href=\"https:\/\/www.shortform.com\/blog\/your-genius\/\">who you are<\/a>, which will naturally make you more confident.)&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-presence-makes-you-more-proactive-and-optimistic\">1. <strong>Presence Makes You More Proactive and Optimistic<\/strong><\/h3>\n\n\n\n<p>One major benefit of presence is that it <strong>makes you more proactive and excited to take on challenges<\/strong>. This opens up new opportunities that you might have otherwise avoided due to a <a href=\"https:\/\/www.shortform.com\/blog\/how-to-overcome-fear-of-failure\/\">fear of failure<\/a>. (Shortform note: Some experts suggest that the willingness to take action and take on challenges might also be more conducive to innovation. In <a href=\"https:\/\/shortform.com\/app\/book\/daring-greatly\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Daring Greatly<\/em><\/a>, Bren\u00e9 Brown says that <a href=\"https:\/\/shortform.com\/app\/book\/daring-greatly\/chapter-6#what-are-the-greatest-obstacles-to-innovation\" target=\"_blank\" rel=\"noreferrer noopener\">the fear of failure tends to make you disengage and avoid risk<\/a>, yet creativity and learning require vulnerability. She adds that disengagement as a result of fear will ultimately damage how you feel about yourself and demotivate you\u2014much like Cuddy describes the self-reinforcing nature of presence.)&nbsp;<\/p>\n\n\n\n<p>When you have this enthusiastic mindset, <strong>you\u2019re also able to reframe your nervousness as excitement<\/strong>, which improves your performance. For example, say you\u2019re about to begin a competition, and you notice your heart rate increases and you have butterflies in your stomach. Presence\u2014reinforced by your body language\u2014allows you to acknowledge the feeling and frame it in a positive way (\u201cI can\u2019t wait to put my hard work to the test!\u201d), rather than feeling like you might choke under pressure.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: One way to reframe anxiety and manage your nerves is to <a href=\"https:\/\/greatist.com\/live\/how-to-turn-anxiety-into-excitement\" target=\"_blank\" rel=\"noreferrer noopener\">think about the situation in terms of what you can <em>influence<\/em> versus <em>control<\/em><\/a>. For example, you can influence how you interpret the embodied experience of nervousness either by shifting your <a href=\"https:\/\/www.shortform.com\/blog\/body-language-crucial-conversations\/\">body language<\/a> as Cuddy suggests, or by writing down your negative thoughts and then rewriting them with a positive spin. Psychologist Andrea Marsden also recommends asking yourself if your fear is productive and if there\u2019s anything you can do about it. For example, you won\u2019t be able to control weather conditions or attendance at an event. She says to acknowledge and accept what\u2019s out of your control and <a href=\"https:\/\/www.shortform.com\/blog\/focus-on-the-positive\/\">focus on the positive<\/a> thinking that <em>can <\/em>influence your experience.)&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-presence-builds-trust\">2. <strong>Presence Builds Trust<\/strong><\/h3>\n\n\n\n<p>In addition to making you proactive and optimistic, having presence and <strong>being able to show people the truest, most confident version of yourself enables you to gain the trust of others quickly<\/strong>. This ability to <a href=\"https:\/\/www.shortform.com\/blog\/hub\/personal-life\/relationships\/how-to-connect-with-people\/\">connect with people<\/a> is beneficial in countless scenarios including professional settings (such as business pitches, interviews, and speeches) or simply meeting new friends. As a bonus to feeling less self-conscious and stressed, having presence increases your chances of being successful in situations where you want to build trust. By demonstrating that you\u2019re open, friendly, and sincere through your body language, you tend to make people mirror that behavior, encouraging them to exhibit those traits toward <em>you<\/em> in return.<\/p>\n\n\n\n<p>(Shortform note: While presence is a good way to increase your chances of <a href=\"https:\/\/www.shortform.com\/blog\/how-is-trust-earned\/\">building trust<\/a> and <a href=\"https:\/\/www.shortform.com\/blog\/how-to-connect-with-people\/\">connecting with others<\/a> at the onset of a relationship, it may not be sufficient\u2014particularly in the long term. In <a href=\"https:\/\/shortform.com\/app\/book\/carrots-and-sticks-don-t-work\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Carrots and Sticks Don\u2019t Work<\/em><\/a>, Paul Marciano lists several <a href=\"https:\/\/shortform.com\/app\/book\/carrots-and-sticks-don-t-work\/chapter-11#actionables-for-trust\" target=\"_blank\" rel=\"noreferrer noopener\">actionables that will help you build trust over time in a professional context<\/a>. For example, he says to always <a href=\"https:\/\/www.shortform.com\/blog\/follow-through-on-your-commitments\/\">follow through on your commitments<\/a> and <a href=\"https:\/\/www.shortform.com\/blog\/accepting-responsibility\/\">take responsibility<\/a> for your mistakes. In interpersonal relationships, building trust requires many behaviors such as <a href=\"https:\/\/www.verywellmind.com\/how-to-build-trust-in-a-relationship-5207611\" target=\"_blank\" rel=\"noreferrer noopener\">honesty, open conversation, and consistency<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-presence-enhances-thinking-and-creativity\">3. <strong>Presence Enhances Thinking and Creativity<\/strong><\/h3>\n\n\n\n<p>The next benefit of presence is that <strong>feeling at ease in a difficult situation enhances your cognitive functions<\/strong>. This means that you\u2019re better able to think clearly, easily access all of the knowledge and skills you already have, and come up with creative solutions and ideas on the fly. On the other hand, when you\u2019re worried about how you\u2019re perceived or how well you\u2019re doing at a given task, your anxiety hinders your performance in these areas and makes you more susceptible to external pressures.&nbsp;<\/p>\n\n\n\n<p>For example, if you\u2019re in a work meeting and you\u2019re feeling like you don\u2019t really deserve to be there, you\u2019re more likely to agree with whatever other people are saying rather than processing information and expressing your sincere and original thoughts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>What\u2019s the Best State of Mind for Optimal Performance?<\/strong><br><br>Some experts disagree on whether a state of ease is ideal for optimal performance. In <a href=\"https:\/\/shortform.com\/app\/book\/relentless\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Relentless<\/em><\/a>, for example, Tim Grover says that <a href=\"https:\/\/shortform.com\/app\/book\/relentless\/chapter-3#how-pressure-makes-you-consistently-relentless\" target=\"_blank\" rel=\"noreferrer noopener\">you perform better under intense pressure because it forces you to rise to the challenge<\/a>. In contrast to Cuddy\u2019s assertion that you should avoid feelings of <a href=\"https:\/\/www.shortform.com\/blog\/overcoming-self-doubt\/\">self-doubt<\/a> in these scenarios by fostering presence, Grover writes that you can manage the stress and fear by exposing yourself to those scenarios constantly, giving you plenty of practice at it.&nbsp;<br><br>On the other hand, psychologists assert that <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/the-homework-myth\/201712\/do-we-perform-better-under-pressure\" target=\"_blank\" rel=\"noreferrer noopener\">people respond differently to pressure<\/a>, so everyone will have their own optimal level of pressure beyond which it will start to have a negative effect on their performance.&nbsp;One distinction between good and bad pressure may be that it\u2019s helpful to acknowledge that you\u2019re in a difficult, high-stakes situation as long as you don\u2019t become distracted by what other people think of you. In other words, it\u2019s good to feel at ease about your <em>abilities<\/em> and not necessarily the overall task.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-presence-increases-resilience\">4. <strong>Presence Increases Resilience<\/strong><\/h3>\n\n\n\n<p>Lastly, presence fosters inner resilience so that even if you fail to dazzle everyone at a cocktail party or don\u2019t get the job you interviewed for, you\u2019ll still feel content knowing that you did your best. And when you experience setbacks, presence makes you more likely to maintain the risk-taking, <a href=\"https:\/\/www.shortform.com\/blog\/proactive-mindset\/\">proactive attitude<\/a> we described earlier. In other words, even when you don\u2019t get the outcome you hoped for, <strong>presence protects you from letting your fear and self-doubt control and define you<\/strong>. Instead, you\u2019ll feel ready to try again with the knowledge that you\u2019re capable and worthy of success.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Another way to boost the inner resilience that presence provides is by practicing what some experts call \u201cfailing fast.\u201d According to Katty Kay and Claire Shipman\u2019s <a href=\"https:\/\/shortform.com\/app\/book\/the-confidence-code\/chapter-5\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Confidence Code<\/em><\/a><em>, <\/em>this means <a href=\"https:\/\/shortform.com\/app\/book\/the-confidence-code\/chapter-5#technique-1-fail-fast\" target=\"_blank\" rel=\"noreferrer noopener\">trying out lots of ideas knowing that most of them will likely fail<\/a>, which may be most applicable in professional endeavors. Fast failing helps you <a href=\"https:\/\/www.shortform.com\/blog\/get-rid-of-fear\/\">overcome fear<\/a> and self-doubt because trying new ideas in quick succession combats perfectionism and indecision, helps you avoid ruminating on things that didn\u2019t go well, and provides opportunities to practice <a href=\"https:\/\/www.shortform.com\/blog\/compassion-for-yourself\/\">self-compassion<\/a> if you don\u2019t succeed.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the importance of presence? How does presence strengthen your creative and communication skills? Social psychologist Amy Cuddy asserts that presence has numerous benefits. These include proactivity and taking on challenges, improving your ability to build trust, enabling you to think creatively, and increasing your resilience even when things don&#8217;t go your way. Continue reading for in-depth reasons why you&#8217;ll benefit from having presence.<\/p>\n","protected":false},"author":14,"featured_media":73610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42,9,43],"tags":[1126],"class_list":["post-110484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motivation","category-psychology","category-self-improvement","tag-presence","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of Presence: 4 Benefits of Self-Assurance - Shortform Books<\/title>\n<meta name=\"description\" content=\"Having presence is helpful for people who experience anxiety in social situations. 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