{"id":110422,"date":"2023-08-12T14:41:00","date_gmt":"2023-08-12T18:41:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=110422"},"modified":"2023-08-14T14:42:15","modified_gmt":"2023-08-14T18:42:15","slug":"glp-1-weight-loss-drug","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/","title":{"rendered":"GLP-1 Weight-Loss Drugs Are Changing the Game"},"content":{"rendered":"\n<p>How has the diet industry\u2019s attitude about weight evolved? How does the explosive rise of Ozempic and other \u201cGLP-1\u201d weight loss drugs impact its current trajectory? <\/p>\n\n\n\n<p>US weight-loss companies have made billions promoting ineffective diet and fitness advice. However, the recent, explosive rise of GLP-1 weight-loss drugs that promise faster, more effective, less stigmatizing options is forcing weight-loss companies to reevaluate their approach.<\/p>\n\n\n\n<p>Here&#8217;s how GLP-1 drugs are changing the weight-loss industry.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-glp-1-for-weight-loss\">GLP-1 for Weight-Loss<\/h2>\n\n\n\n<p>For decades, US weight-loss companies profited in the billions from feeding Americans a steady diet of <a href=\"https:\/\/fortune.com\/longform\/ozempic-weight-loss-industry-diet-weightwatchers-noom\/\" target=\"_blank\" rel=\"noreferrer noopener\">aggressive and often harmful fasting, food, and fitness tips<\/a>\u2014banking on the fact that, in a culture where the average person <a href=\"https:\/\/news.yahoo.com\/weightwatchers-ceo-says-ozempic-era-123800497.html\" target=\"_blank\" rel=\"noreferrer noopener\">gains back more than 80% of the weight they\u2019ve lost<\/a> within five years, their services would always be in demand regardless of effectiveness.\u00a0<\/p>\n\n\n\n<p>But now the industry\u2019s once seemingly captive, cash-cow base is flocking to the greener pastures of GLP-1s, <a href=\"https:\/\/shortform.com\/app\/article\/how-a-weight-loss-drug-boom-is-upending-the-diet-industry-shortform-explainers-shortform?sf_source=businessnewsletter\">\u201cmiracle\u201d weig<\/a><a href=\"https:\/\/shortform.com\/app\/article\/how-a-weight-loss-drug-boom-is-upending-the-diet-industry-shortform-explainers-shortform?sf_source=businessnewsletter\" target=\"_blank\" rel=\"noreferrer noopener\">h<\/a><a href=\"https:\/\/shortform.com\/app\/article\/how-a-weight-loss-drug-boom-is-upending-the-diet-industry-shortform-explainers-shortform?sf_source=businessnewsletter\">t-loss drugs<\/a> that promise to make shedding pounds easier, faster, and more enduring than traditional weight-loss strategies. The shift is challenging the diet industry to reconsider its approach or risk irrelevancy, and it\u2019s changing diet culture in the process.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-background\"><strong>Background<\/strong><\/h3>\n\n\n\n<p>The diet industry\u2019s views on weight and strategies to address weight issues have <a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2023\/07\/ozempic-noom-diet-industry\/674774\/\" target=\"_blank\" rel=\"noreferrer noopener\">shifted significantly over the past century<\/a>.<\/p>\n\n\n\n<p>In more recent years, the diet industry has shifted away from overtly negative, \u201cblame and shame\u201d weight-loss approaches and embraced body positivity and wellness. In 2018, industry giant <a href=\"https:\/\/fortune.com\/longform\/ozempic-weight-loss-industry-diet-weightwatchers-noom\/\" target=\"_blank\" rel=\"noreferrer noopener\">WeightWatchers removed \u201cWeight\u201d from its name<\/a> and rebranded as WW International. Since then, weight-loss companies have talked less about \u201cdieting\u201d and more about \u201c<a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2023\/07\/ozempic-noom-diet-industry\/674774\/\" target=\"_blank\" rel=\"noreferrer noopener\">positive mindsets<\/a>,\u201d the psychology of eating, and mindful behavior. Yet they\u2019ve still quietly employed traditional weight-loss tactics like weigh-ins, food logging, daily calorie counts, and workouts. Then came the GLP-1 weight-loss drugs that led many Americans to question why they should struggle and suffer to lose weight when a better option exists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-glp-1s-impact-on-the-diet-industry-and-society\"><strong>GLP-1s\u2019 Impact on the Diet Industry and Society<\/strong><\/h3>\n\n\n\n<p>In recent years, Americans\u2019 use of the GLP-1 medications Ozempic, Wegovy, and Mounjaro to lose weight has skyrocketed. <a href=\"https:\/\/www.vogue.co.uk\/beauty\/article\/ozempic-wegovy-eating-disorders-impact\" target=\"_blank\" rel=\"noreferrer noopener\">Celebrity and influencer endorsements<\/a> have fueled the popularity of the injectable drugs, which have enabled people to shed more pounds more quickly than traditional weight-loss strategies\u2014without the stigmatization, physical exertion, and emotional labor typically wrapped up in the process.\u00a0<\/p>\n\n\n\n<p>GLP-1s\u2019 success in helping people lose weight with relative ease has <a href=\"https:\/\/fortune.com\/longform\/ozempic-weight-loss-industry-diet-weightwatchers-noom\/\" target=\"_blank\" rel=\"noreferrer noopener\">altered the commercial weight-loss landscape<\/a>, including in one particularly notable way: by highlighting the longstanding ineffectiveness of the diet industry\u2019s weight-loss approach and strategies. Traditional weight-loss companies, no longer the only game in town, must chart a new course to stay relevant and compete in the $80 billion weight management industry. <\/p>\n\n\n\n<p>WeightWatchers and Noom chose a different path, incorporating the drugs into the fabric of their operations\u2014the former purchasing a telehealth company and the latter launching \u201cNoom Med\u201d to give customers access to GLP-1 prescriptions. By folding the drugs into a broader set of \u201cweight health\u201d and wellness strategies and services, WeightWatchers, Noom, and other traditional weight-loss companies accomplish two things.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2023\/07\/ozempic-noom-diet-industry\/674774\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>They reinvent themselves<\/strong><\/a><strong> to stake a claim in the new weight-management market.\u00a0<\/strong><\/li><li><strong>They send diet culture to pasture by conveying the broader message to society <\/strong>that, contrary to what the diet industry has long said, diet, exercise, and willpower are not, on their own, a magic bullet to solve weight issues, and obesity doesn\u2019t stem from poor character or laziness.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>How has the diet industry\u2019s attitude about weight evolved? How does the explosive rise of Ozempic and other \u201cGLP-1\u201d weight loss drugs impact its current trajectory? US weight-loss companies have made billions promoting ineffective diet and fitness advice. However, the recent, explosive rise of GLP-1 weight-loss drugs that promise faster, more effective, less stigmatizing options is forcing weight-loss companies to reevaluate their approach. Here&#8217;s how GLP-1 drugs are changing the weight-loss industry.<\/p>\n","protected":false},"author":8,"featured_media":69382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,16],"tags":[727],"class_list":["post-110422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-health","tag-articles","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GLP-1 Weight-Loss Drugs Are Changing the Game - Shortform Books<\/title>\n<meta name=\"description\" content=\"Losing weight used to be about diet and exercise. Now, many weight-loss companies are offering GLP-1 drugs as an easier alternative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GLP-1 Weight-Loss Drugs Are Changing the Game\" \/>\n<meta property=\"og:description\" content=\"Losing weight used to be about diet and exercise. Now, many weight-loss companies are offering GLP-1 drugs as an easier alternative.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-12T18:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-14T18:42:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/fat-overweight-bellyfat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Aster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Aster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/\"},\"author\":{\"name\":\"Hannah Aster\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/f39f52830e4f7039a16e45d12354542f\"},\"headline\":\"GLP-1 Weight-Loss Drugs Are Changing the Game\",\"datePublished\":\"2023-08-12T18:41:00+00:00\",\"dateModified\":\"2023-08-14T18:42:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/\"},\"wordCount\":582,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/fat-overweight-bellyfat.jpg\",\"keywords\":[\"Articles\"],\"articleSection\":[\"Business\",\"Health\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/\",\"name\":\"GLP-1 Weight-Loss Drugs Are Changing the Game - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/glp-1-weight-loss-drug\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2022\/06\/fat-overweight-bellyfat.jpg\",\"datePublished\":\"2023-08-12T18:41:00+00:00\",\"dateModified\":\"2023-08-14T18:42:15+00:00\",\"description\":\"Losing weight used to be about diet and exercise. 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