{"id":109778,"date":"2023-08-03T08:34:00","date_gmt":"2023-08-03T12:34:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=109778"},"modified":"2023-08-03T12:58:52","modified_gmt":"2023-08-03T16:58:52","slug":"peak-tv","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/peak-tv\/","title":{"rendered":"Is Peak TV Dead, or Are We Just Entering a New Era?"},"content":{"rendered":"\n<p>What is Peak TV? Why are some people saying it\u2019s dead? What does the future hold for viewers whose days of choosing from an overwhelming abundance of programming are allegedly over?<\/p>\n\n\n\n<p>Peak TV is dead\u2014and the days of Americans being able to choose from the greatest-ever number of original scripted shows is over, according to some. With rising production costs, lagging streaming adoption rates, and strikes, some argue that programming will decline, while others say it&#8217;s simply a new era.<\/p>\n\n\n\n<p>Keep reading to find out whether Peak TV is really dead or not.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-end-of-an-era\">The End of an Era?<\/h2>\n\n\n\n<p>\u201cThe days of Americans having their pick of the greatest-ever number of original scripted series\u00a0are over!\u201d So proclaim TV and streaming industry observers who say that Peak TV is dead.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-background\"><strong>Background&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u201cPeak TV\u201d is a term coined by FX chairman John Landgraf in 2015. It references the period in which TV viewers were able to access an <a href=\"https:\/\/www.thecurrent.com\/peak-tv-is-over-streamers-ctv\" target=\"_blank\" rel=\"noreferrer noopener\">unprecedented quantity of shows<\/a> as a result of streaming platforms\u2019 rapid expansion.\u00a0<\/p>\n\n\n\n<p>The alleged zenith of Peak TV came this January, when cable and streaming platforms broadcast a record 599 original scripted series. This followed years of streaming industry growth, as COVID-19 pandemic lockdowns led more people to binge-watch shows, demand for new series soared, and producers sold increasing numbers of shows to networks and streaming services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-peak-tv-s-demise\"><strong>Peak TV\u2019s Demise<\/strong><\/h3>\n\n\n\n<p>Landgraf and others now assert that Peak TV is dead\u2014the victim of shifts in the TV and streaming landscape, production companies\u2019 growing financial strain, and the current writers&#8217; strike. They cite the following factors as contributors to, and signs of, the fall of Peak TV:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2022\/12\/21\/peak-tv-may-be-coming-to-an-end\/?sh=23752417624e\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Production cost increases<\/strong><\/a><strong>.<\/strong> A decade ago, Netflix began turning out hard-hitting shows with A-list casts\u2014an expensive but successful endeavor that led to the company\u2019s explosive growth. Other large media companies seeking to follow in Netflix\u2019s footsteps and woo large subscriber bases also produced mass quantities of content at high production costs\u2014leading to bloated budgets. In 2022:<\/li><li><a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2022\/12\/21\/peak-tv-may-be-coming-to-an-end\/?sh=23752417624e\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lagging streaming adoption rates<\/strong><\/a><strong>.<\/strong> In 2022, industry competition led to a flattening of large streaming services\u2019 subscription adoption rates\u2014a key source of their revenue.<\/li><li>Streaming programming shifts. Industry competition and a new focus on <a href=\"https:\/\/www.nytimes.com\/2022\/12\/18\/business\/media\/streaming-tv-shows-canceled.html\" target=\"_blank\" rel=\"noreferrer noopener\">profitability over subscriber growth<\/a> has led more streaming companies to:<ul><li><a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2022\/12\/21\/peak-tv-may-be-coming-to-an-end\/?sh=23752417624e\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Turn from scripted shows<\/strong> <strong>to content that\u2019s less expensive to produce<\/strong><\/a><strong>.<\/strong><\/li><li><strong>Launch <\/strong><a href=\"https:\/\/www.thecurrent.com\/peak-tv-is-over-streamers-ctv\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ad-supported programming tiers<\/strong><\/a> to generate revenue.<\/li><li><strong>Invest more in titles that will attract and engage specific types of dedicated viewers<\/strong>.<\/li><\/ul><\/li><li><a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2022\/12\/21\/peak-tv-may-be-coming-to-an-end\/?sh=23752417624e\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cable programming shifts<\/strong><\/a><strong>.<\/strong> Once the home of top-rated programming, cable took a hit when cable content became accessible online, customers began \u201ccutting the cord,\u201d and media owners diverted funding to streaming. <\/li><li><a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2022\/12\/21\/peak-tv-may-be-coming-to-an-end\/?sh=23752417624e\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Broadcasting programming shifts<\/strong><\/a><strong>. <\/strong>Broadcast TV programming is moving away from scripted programs and toward live sports and game shows, which are less expensive to produce and appeal to older audiences.<\/li><\/ul>\n\n\n\n<p>Some argue that the Writers Guild of America (WGA) strike will deliver the final blow to Peak TV: <strong>By <\/strong><a href=\"https:\/\/variety.com\/2023\/tv\/features\/writers-strike-tv-industry-streaming-problem-1235666463\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>disrupting the content pipeline<\/strong><\/a><strong>, the strike will saddle production companies with years of staggering costs from shutdowns and partially completed seasons\u2014rendering them unable to produce content at their past breakneck speed. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-looking-ahead\"><strong>Looking Ahead<\/strong><\/h3>\n\n\n\n<p>Some streaming industry observers say that <strong>the next, profit-driven phase of streaming <\/strong><a href=\"https:\/\/filmmakermagazine.com\/121860-peak-tv-over-anthony-kaufman\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>will deliver poorer quality content<\/strong><\/a><strong>, as studios focus more on shareholders\u2019 interests than those of audiences.<\/strong> As a result, they argue, companies will default to producing only content rooted in already-proven, profitable concepts\u2014like successful TV shows and storylines that they can expand and easily replicable franchises. <\/p>\n\n\n\n<p>But others contend that <strong>the end of Peak TV will mark <\/strong><a href=\"https:\/\/www.thecurrent.com\/peak-tv-is-over-streamers-ctv\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>the start of an era of <em>better<\/em> TV<\/strong><\/a>, arguing that as the streaming industry\u2019s focus increasingly shifts from producing<em> high volume<\/em> to <em>high-quality <\/em>content targeted to specific audiences, shows will become more compelling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Peak TV? Why are some people saying it\u2019s dead? What does the future hold for viewers whose days of choosing from an overwhelming abundance of programming are allegedly over? Peak TV is dead\u2014and the days of Americans being able to choose from the greatest-ever number of original scripted shows is over, according to some. With rising production costs, lagging streaming adoption rates, and strikes, some argue that programming will decline, while others say it&#8217;s simply a new era. Keep reading to find out whether Peak TV is really dead or not.<\/p>\n","protected":false},"author":8,"featured_media":109779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[586,24],"tags":[727],"class_list":["post-109778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-society","tag-articles","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Peak TV Dead, or Are We Just Entering a New Era? - Shortform Books<\/title>\n<meta name=\"description\" content=\"Some are saying Peak TV is dead, while others are saying we are entering a new era that focuses on high-quality production. 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