{"id":1087,"date":"2019-09-18T08:19:35","date_gmt":"2019-09-18T12:19:35","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=1087"},"modified":"2022-03-04T16:57:15","modified_gmt":"2022-03-04T20:57:15","slug":"48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary\/","title":{"rendered":"Law 8: Make Other People Come to You\u2014Use Bait if Necessary (48 Laws of Power)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Overview of Law #8: <\/strong>Make Other People Come to You\u2014Use Bait if Necessary<\/h2>\n\n\n\n<p>Make your opponent come to you. When you force others to act, you\u2019re in control. Bait them, then attack. Make other people come to you\u2014use bait if necessary.<br><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Principles<\/strong> of Law 8<\/h2>\n\n\n\n<p>What does it mean to make other people come to you, using bait if necessary? Many people achieve power through aggression, but it has a downside. As you continue to use aggression as your main tactic you have to launch attacks in all directions at a growing number of enemies. This becomes tiring.<\/p>\n\n\n\n<p>At this point, you\u2019re no longer in complete control \u2014 you\u2019re reacting to your enemies without calculating the consequences, rather than planning several moves ahead.<br><\/p>\n\n\n\n<p><strong>Power comes from acting effectively, not simply aggressively<\/strong>. Often, it\u2019s more effective to lay traps, then wait for them to work. You win for the long term (the war) rather than the short term (the battle).<br><\/p>\n\n\n\n<p>Instead of reacting to your opponents, maintain the initiative by making them react to you&nbsp; \u2014 this keeps them on the defensive. Put another way, <strong>when you make people come to you, you\u2019re in control of the situation.<\/strong><br><\/p>\n\n\n\n<p>To make other people come to you, using bait if necessary, you must:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.shortform.com\/blog\/control-your-emotions\/\">Control your emotions<\/a>; don\u2019t act out of anger.<\/li><li>Take advantage of others\u2019 tendency to react emotionally when you pressure them or bait them.<\/li><\/ul>\n\n\n\n<p><strong>Making other people come to you is a more powerful tool than aggression<\/strong>. For example, <a href=\"https:\/\/www.shortform.com\/blog\/talleyrand-napoleon\/\">Talleyrand<\/a> baited Napoleon with the chance to escape his exile on the island of Elba and return to power in France. (More details below.)<br><\/p>\n\n\n\n<p><strong>Making other people come to you also depletes their energy. <\/strong>In the early 1900s, Japan lured the Russian navy to attack by spreading a rumor that Russia could easily wipe out Japan\u2019s fleet. However, the Russian fleet had to make a long trip around the southern tip of Africa to get there, which was exhausting. Japan spread a second false rumor \u2013 that it was launching a counterattack \u2014 which meant Russian forces had to be on constant alert, further tiring them. When they finally arrived, Japan crushed them.<br><\/p>\n\n\n\n<p><strong>By making other people come to you, you also force them to operate on your turf,<\/strong> which makes him nervous and defensive. In negotiations, always require others to come to you, or to a place you choose, to keep them off balance.<br><\/p>\n\n\n\n<p>If you\u2019re subtle and manipulative about the way you lure others to you, they may feel they\u2019re in control, although they aren\u2019t. The key is the attractiveness of your trap, which roils your opponent\u2019s emotions so he doesn\u2019t see what\u2019s really happening.&nbsp;Make other people come to you\u2014use bait if necessary.<br><\/p>\n\n\n\n<p>The greedier someone is, the more susceptible they are to your bait. For instance, the robber baron Daniel Drew played on others\u2019 greed to subtly manipulate stock prices. He would stride through his club near Wall Street, heading for the stock exchange. He\u2019d pull out his bandanna and in the process drop a piece of paper bearing a note about a particular stock. When he left, others would grab the paper and buy or sell the stock, pushing the price in the direction Drew wanted.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Putting Law 8 to Work<\/strong><\/h2>\n\n\n\n<p>Here&#8217;s an example of how to apply Law 8 of the <a href=\"https:\/\/www.shortform.com\/blog\/what-is-48-laws-of-power-about\/\">48 Laws of Power<\/a>. <\/p>\n\n\n\n<p>Talleyrand knew the value of Law 8: Make other people come to you\u2014use bait if necessary. In 1814 the powers of Europe banished Napoleon to the island of Elba and celebrated his fallen empire, but they still feared him because they hadn\u2019t sent him far enough away, and they knew he was clever enough to retake power. However, his former minister, Talleyrand, wasn\u2019t concerned \u2014 he quietly planned to purposely lure Napoleon back to France, where he could be permanently defeated.<br><\/p>\n\n\n\n<p>Napoleon fell for the trap. Talleyrand set up a plan that allowed Napoleon to escape the island and return to France. The French people supported him and the government soldiers sent to stop him changed sides. He resumed the throne, but with France bankrupt, the people were miserable and the military was weak. As Talleyrand anticipated, Napoleon didn\u2019t last long \u2014 he took the country to war and was defeated at the Battle of Waterloo, and exiled to a more distant island from which he couldn\u2019t escape.<br><\/p>\n\n\n\n<p>Talleyrand had the power of the upper hand because he planned carefully, bided his time, and set a successful trap for Napoleon.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exceptions to Law<\/strong> 8<\/h2>\n\n\n\n<p>Are there any exceptions to 48 Laws of <a href=\"https:\/\/www.shortform.com\/blog\/power-law-distribution\/\">Power Law<\/a> 8: Make other people come to you\u2014use bait if necessary? Rather than always holding back and letting others chase you, sudden aggression can be effective in specific instances. When you suddenly attack, your opponent has to react quickly, without time to think or mobilize a strong response. He may make mistakes. Further, surprise attacks are frightening and demoralizing.<br><\/p>\n\n\n\n<p>This is the opposite of holding back and making other people come to you, but it works the same way: You force your opponent to respond to you; you\u2019re in control.<br><\/p>\n\n\n\n<p>Which tactic you use \u2014 waiting\/luring or attacking \u2014 depends on the circumstances. If you and your enemy are equally strong, luring him to you will help deplete his strength. If your enemy is weak, launching a quick attack is better than giving him time to get stronger.<\/p>\n\n\n\n<p>But generally, follow Law 8: Make other people come to you\u2014use bait if necessary.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overview of Law #8: Make Other People Come to You\u2014Use Bait if Necessary Make your opponent come to you. When you force others to act, you\u2019re in control. Bait them, then attack. Make other people come to you\u2014use bait if necessary.<\/p>\n","protected":false},"author":4,"featured_media":1079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[38],"class_list":["post-1087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relationships","tag-48-laws-of-power","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Law 8: Make Other People Come to You\u2014Use Bait if Necessary (48 Laws of Power) - Shortform Books<\/title>\n<meta name=\"description\" content=\"In The 48 Laws of Power, Law 8 is &quot;Make Other People Come to You\u2014Use Bait if Necessary.&quot; Learn what Law 8 means and how to use it to gain power.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Law 8: Make Other People Come to You\u2014Use Bait if Necessary (48 Laws of Power)\" \/>\n<meta property=\"og:description\" content=\"In The 48 Laws of Power, Law 8 is &quot;Make Other People Come to You\u2014Use Bait if Necessary.&quot; Learn what Law 8 means and how to use it to gain power.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-18T12:19:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-04T20:57:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/09\/48-laws-of-power-law-8-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"765\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amanda Penn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Penn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary\/\"},\"author\":{\"name\":\"Amanda Penn\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/01b0e4c9ddb993e51d03808839d538b0\"},\"headline\":\"Law 8: Make Other People Come to You\u2014Use Bait if Necessary (48 Laws of Power)\",\"datePublished\":\"2019-09-18T12:19:35+00:00\",\"dateModified\":\"2022-03-04T20:57:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary\/\"},\"wordCount\":938,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/09\/48-laws-of-power-law-8-1.jpg\",\"keywords\":[\"The 48 Laws of Power\"],\"articleSection\":[\"Relationships\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/48-laws-of-power-law-8-make-other-people-come-to-you-use-bait-if-necessary\/\",\"name\":\"Law 8: Make Other People Come to You\u2014Use Bait if Necessary (48 Laws of Power) - 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