{"id":108326,"date":"2023-07-14T13:39:00","date_gmt":"2023-07-14T17:39:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=108326"},"modified":"2023-07-21T14:01:51","modified_gmt":"2023-07-21T18:01:51","slug":"fine-dining-experience","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/fine-dining-experience\/","title":{"rendered":"How to Create a Fine-Dining Experience: 4 Tips From Will Guidara"},"content":{"rendered":"\n

What does it take to create a fine-dining experience for customers? How did Eleven Madison Park become a four-star restaurant?<\/p>\n\n\n\n

Along with Daniel Humm, Will Guidara wanted to create a fine-dining experience that was also modern and inclusive. To do that, Eleven Madison Park needed to become a four-star restaurant.<\/p>\n\n\n\n

These are the lessons Guidara learned on the journey toward providing an outstanding fine-dining experience.<\/p>\n\n\n\n\n\n\n\n

#1: Re-evaluate Your Policies\u00a0<\/strong><\/h2>\n\n\n\n

Some of Guidara\u2019s successes at EMP stemmed from his willingness to push back against long-standing policies that prevented EMP from upholding the fine-dining experience. For example, all of Meyer\u2019s restaurants closed on Thanksgiving to allow employees to spend time with their families. But in 2007, Guidara proposed that they open on the holiday, pointing out that most of EMP\u2019s employees\u2019 families lived far away, so they couldn\u2019t spend the holiday with them anyway. Meyer agreed\u2014and so EMP opened on Thanksgiving Day. Not only did Thanksgiving become a popular day at EMP, but the profits also allowed the restaurant to close for a few days in January so employees could go home to visit their families.\u00a0\u00a0\u00a0<\/p>\n\n\n\n

(Shortform note: Business experts agree that you should change policies if they\u2019re not working in the way that you want them to. However, rather than wait for someone to notice that a policy isn\u2019t working\u2014the way Guidara did when he realized that keeping EMP open wouldn\u2019t allow employees to spend time with their families\u2014they recommend scheduling regular time every few years to re-evaluate all your policies<\/a> and change the ones that are no longer useful. Remember to prioritize what you <\/em>and your employees <\/em>care about; for example, restaurant owners and employees often enjoy opening on Thanksgiving<\/a>, while retailers tend to close in part because they worry that their employees will quit if forced to work<\/a>.)<\/p>\n\n\n\n

#2: Take Care of Your People\u00a0<\/strong><\/h2>\n\n\n\n

Keeping EMP open on Thanksgiving Day didn\u2019t just make the restaurant more money; Guidara used it as an opportunity to create a new tradition that brought the team together <\/strong>by serving the staff a traditional Thanksgiving meal after the restaurant closed. By doing so, Guidara created a space where the staff could connect on a deeper level with each other\u2014and so become a stronger team.<\/p>\n\n\n\n

(Shortform note: Cultivating regular events that bring the team together may be particularly important for remote-first companies. These companies tend to prioritize regularly bringing their employees together<\/a> so that they can improve their relationships by bonding in person. For best results, experts recommend not <\/em>packing these events with activities; providing your employees with bursts of free time allows them more opportunities to meet and get to know each other.)<\/p>\n\n\n\n

In addition to creating traditions, Guidara took care of and brought together his team in two more notable ways. First, he systematized asking for help<\/strong>. At EMP, a server who was struggling could touch her lapel and immediately receive assistance from somebody who noticed this distress call. Guidara contends that introducing this code made it easier to ask for help\u2014and so made it more likely that the employees who needed help would actually<\/em> ask for it, which reduced overwhelm and potential burnout. <\/p>\n\n\n\n

(Shortform note: Many people struggle to ask for help because they fear that doing so will make them come across as inconsiderate<\/a>. But at EMP, creating a non-verbal system of asking for assistance helped tackle this fear. Not only did employees have an easy time asking <\/em>for help, but employees were also easily able to offer<\/em> help\u2014and employees who felt inconsiderate asking for help felt less inconsiderate if they regularly helped others.) <\/p>\n\n\n\n

Second, he learned how to convey criticism. <\/strong>Guidara argues that criticism is a necessary part of managing people, as it demonstrates that you care about how well they do. But not all criticism is created equal. People receive criticism in different ways; some people need to be yelled at, some need a rational explanation, and some need a gentle rebuke. As a manager, it\u2019s up to you to personalize how you deliver criticism in the way that your team member is most amenable to it. <\/p>\n\n\n\n

(Shortform note: In The Culture Map<\/em><\/a>, Erin Meyer also highlights the necessity of delivering negative feedback in a way the listener understands<\/a>. She explains that in some countries (like the United States), people tend to deliver negative feedback directly<\/em> and explicitly. But in other countries, they tend to deliver negative feedback indirectly<\/em>, often couching these messages in positive affirmations<\/a> and mitigating language. Understanding your feedback-receiver\u2019s type is crucial: If you deliver indirect feedback to someone who\u2019s used to direct feedback, they may not realize you\u2019re criticizing them. Conversely, delivering direct feedback to someone who\u2019s used to indirect feedback may make you seem cruel.)<\/p>\n\n\n\n

#3: Highlight Your People\u00a0<\/strong><\/h2>\n\n\n\n

In 2008, EMP decided to apply to join Relais & Ch\u00e2teaux, a prestigious restaurant organization, but the restaurant missed the application deadline. Boulud offered to ask the group to consider EMP anyway, and he brought in two rock star chefs\u2014Thomas Keller and Patrick O\u2019Connell\u2014so that all three could ask together. Guidara noticed how awestruck his team was at these chefs\u2019 presence and realized how much this validation boosted their morale. (The chefs loved the restaurant, and EMP was accepted into Relais & Ch\u00e2teaux). <\/p>\n\n\n\n

(Shortform note: In Outliers<\/em><\/a>, Malcolm Gladwell argues that people who succeed earlier in life have an advantage<\/a>, as these early opportunities tend to snowball into larger advantages. EMP\u2019s addition to Relais & Ch\u00e2teaux may be an example: Had Guidara not met and befriended Boulud while at Cornell, he may not have had the connection necessary to apply to the organization even though they\u2019d missed the deadline, and he might not have seen the validating impact that bringing in Keller and O\u2019Connell had on his team.) <\/p>\n\n\n\n

As a result, Guidara started to share external praise<\/strong> of his team members with the team member in question. This included having media personalities speak with the most relevant team members\u2014even if that wasn\u2019t Guidara. These actions helped his team members gain recognition and further supported their growth.<\/p>\n\n\n\n

(Shortform note: In Extreme Ownership<\/em><\/a>, Jocko Willink and Leif Babin<\/a> elaborate on why you should pass on praise to the relevant team members. By directing praise to your team, you set the tone for everyone on the team that success is achieved as a unit,<\/a> creating a culture that\u2019s focused on the good of the team.) <\/p>\n\n\n\n

#4: Find the Silver Lining<\/strong><\/h2>\n\n\n\n

In November 2008, the world plunged into a financial crisis\u2014and took EMP along with it. Due to the shaky economy, EMP\u2019s usual customers cut back on expensive meals. The restaurant survived only because EMP owned Shake Shack, a casual fast-food USHG restaurant that exploded in popularity because it was now a cheaper option in the area.<\/p>\n\n\n\n

However, Guidara learned to find the silver lining <\/strong>in these financially challenging times. For example, EMP started a $29 lunch special. This allowed young people who couldn\u2019t previously afford EMP to eat at the restaurant\u2014and in later years, many of these people became more financially successful and continued patronizing the restaurant. <\/p>\n\n\n\n

What You Can Learn From How EMP Survived the Financial Crisis <\/strong>

Guidara doesn\u2019t detail just how badly EMP was doing financially during this time. The restaurant\u2019s struggles after the 2008 crash were amplified by the fact that EMP had undergone a several-hundred-thousand-dollar renovation<\/a> shortly before the financial crisis hit, and despite Shake Shack\u2019s support, EMP was still losing money in 2009.

However, EMP knew that to get four stars, the Times\u2019<\/em> food critic had to think the restaurant was doing well. So they didn\u2019t just rely on attracting customers<\/a> with a budget lunch special; the restaurant staff packed the dining room with friends on nights they suspected the critic might appear. So if you\u2019re struggling as an entrepreneur, consider relying on your friends<\/a>. Even if they can\u2019t help you financially, they can provide essential moral support during tough times. And take a cue from EMP and focus on developing relationships, since most of your business will come from repeat customers<\/a>, who tend to spend more per visit.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

What does it take to create a fine-dining experience for customers? How did Eleven Madison Park become a four-star restaurant? Along with Daniel Humm, Will Guidara wanted to create a fine-dining experience that was also modern and inclusive. To do that, Eleven Madison Park needed to become a four-star restaurant. These are the lessons Guidara learned on the journey toward providing an outstanding fine-dining experience.<\/p>\n","protected":false},"author":14,"featured_media":12689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14],"tags":[1099],"class_list":["post-108326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","tag-unreasonable-hospitality","","tg-column-two"],"yoast_head":"\nHow to Create a Fine-Dining Experience: 4 Tips From Will Guidara - Shortform Books<\/title>\n<meta name=\"description\" content=\"The fine dining experience isn't something every restaurant has. 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