{"id":106279,"date":"2023-06-23T21:38:00","date_gmt":"2023-06-24T01:38:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=106279"},"modified":"2023-06-27T15:12:52","modified_gmt":"2023-06-27T19:12:52","slug":"philip-arthur-fisher","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/","title":{"rendered":"What Philip Arthur Fisher Taught Warren Buffett About Investing"},"content":{"rendered":"\n<p>Beyond its financial statements, what indicates a company&#8217;s health? How can you evaluate the subjective qualities of a company?<\/p>\n\n\n\n<p>If you learn investing from Warren Buffett, you indirectly learn a vital principle from Philip Arthur Fisher. Fisher taught that, when you consider whether to invest in a company, you must look beyond its quantitative factors; you must also assess its qualitative factors such as its potential and management.<\/p>\n\n\n\n<p>Keep reading to discover what Warren Buffett learned from Philip Arthur Fisher.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-philip-arthur-fisher-warren-buffett\">Philip Arthur Fisher &amp; Warren Buffett<\/h2>\n\n\n\n<p>Buffett learned a numbers-driven approach to evaluating companies from his mentor Benjamin Graham. But, he learned to be sensitive to the qualitative factors that underlie promising companies from Philip Arthur Fisher.<\/p>\n\n\n\n<p>Fisher held that the more subjective aspects of a company could provide valuable investing guidance. According to Hagstrom, <strong>Buffett specifically embraced Fisher\u2019s views on the importance of assessing a company\u2019s <em>potential<\/em> and <em>management<\/em> <\/strong>when deciding whether to invest.<\/p>\n\n\n\n<p>Hagstrom points out that Buffett was persuaded to embrace Fisher\u2019s views by Charlie Munger, the current vice chairman of Buffett\u2019s company, Berkshire Hathaway, and a longstanding friend. However, because we\u2019re concerned with Buffett\u2019s intellectual<em> <\/em>influences rather than personal influences, we\u2019ll be focusing on Fisher\u2019s views in particular.<\/p>\n\n\n\n<p>(Shortform note: Fisher is best known for his seminal work <a href=\"https:\/\/www.wiley.com\/en-us\/Common+Stocks+and+Uncommon+Profits+and+Other+Writings-p-9780471445500\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Common Stocks and Uncommon Profits<\/em><\/a>, in which he introduced his \u201cscuttlebutt method\u201d of performing due diligence by speaking with as many people associated with the company as possible rather than only poring over financial reports. In so doing, he suggested that you can develop an edge over the average investor who isn\u2019t willing to do that level of analysis.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-assessing-a-company-s-potential\">Assessing a Company\u2019s Potential<\/h3>\n\n\n\n<p>Hagstrom suggests that Fisher defines a company\u2019s potential as its ability to significantly increase its intrinsic value over the long term. Even if such companies aren\u2019t currently undervalued\u2014as Graham would desire in an investment\u2014Fisher reasons that their share prices are likely to drastically increase over the long term because share price roughly tracks intrinsic value. This prospect makes them attractive investments.<\/p>\n\n\n\n<p>According to Hagstrom, Fisher used two proxies to determine potential: increasing sales and increasing profits. On the one hand, Fisher thought that growth in sales indicated a strong research and development team, as a company\u2019s sales won\u2019t easily increase if it doesn\u2019t continue refining its product. But, Fisher also recognized that increasing sales means nothing without increasing profit since profit most closely correlates with shareholder value. So, he also sought companies that relentlessly cut costs, as cutting costs translates directly to greater profit margins.<\/p>\n\n\n\n<p>(Shortform note: In addition to sales and profits, other experts point out that <a href=\"https:\/\/www.investopedia.com\/articles\/investing\/010616\/5-characteristics-good-growth-stocks.asp\" target=\"_blank\" rel=\"noreferrer noopener\">a company\u2019s potential is partially constrained by its industry<\/a>. For instance, companies that are in burgeoning industries\u2013like the tech industry in the late twentieth century\u2013are more likely to have high potential, whereas those in languishing industries\u2013like the newspaper industry\u2013will likely have less growth potential.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-assessing-a-company-s-management\">Assessing a Company\u2019s Management<\/h3>\n\n\n\n<p>Along with potential, Hagstrom notes that Fisher valued honest management since companies with solid business models can nonetheless flounder under shoddy management. After all, self-centered executives are liable to act out of self-interest rather than the interests of the company; for instance, they might pay themselves an outsized salary that cuts into company profits. Similarly, management teams that mistreat their employees can foster resentment which, ultimately, can make the company less successful.<\/p>\n\n\n\n<p>(Shortform note: In publicly traded companies, shareholders themselves have the authority to indirectly appoint new management, as they\u2019re allowed to elect a board of directors that can vote to remove the CEO. However, some experts note that <a href=\"https:\/\/hbr.org\/2002\/12\/holes-at-the-top-why-ceo-firings-backfire\" target=\"_blank\" rel=\"noreferrer noopener\">this can unfairly target management<\/a>, as shareholders often take out their frustrations on CEOs whenever the company experiences any turbulence.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyond its financial statements, what indicates a company&#8217;s health? How can you evaluate the subjective qualities of a company? If you learn investing from Warren Buffett, you indirectly learn a vital principle from Philip Arthur Fisher. Fisher taught that, when you consider whether to invest in a company, you must look beyond its quantitative factors; you must also assess its qualitative factors such as its potential and management. Keep reading to discover what Warren Buffett learned from Philip Arthur Fisher.<\/p>\n","protected":false},"author":9,"featured_media":23340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,31,33],"tags":[1073],"class_list":["post-106279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-money","category-people","tag-the-warren-buffett-way","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Philip Arthur Fisher Taught Warren Buffett About Investing - Shortform Books<\/title>\n<meta name=\"description\" content=\"How did Warren Buffett learn to assess the qualitative factors of potential investments? Here&#039;s what Philip Arthur Fisher taught him.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Philip Arthur Fisher Taught Warren Buffett About Investing\" \/>\n<meta property=\"og:description\" content=\"How did Warren Buffett learn to assess the qualitative factors of potential investments? Here&#039;s what Philip Arthur Fisher taught him.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-24T01:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T19:12:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1220\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"What Philip Arthur Fisher Taught Warren Buffett About Investing\",\"datePublished\":\"2023-06-24T01:38:00+00:00\",\"dateModified\":\"2023-06-27T19:12:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/\"},\"wordCount\":644,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg\",\"keywords\":[\"The Warren Buffett Way\"],\"articleSection\":[\"Business\",\"Money\",\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/\",\"name\":\"What Philip Arthur Fisher Taught Warren Buffett About Investing - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg\",\"datePublished\":\"2023-06-24T01:38:00+00:00\",\"dateModified\":\"2023-06-27T19:12:52+00:00\",\"description\":\"How did Warren Buffett learn to assess the qualitative factors of potential investments? Here's what Philip Arthur Fisher taught him.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg\",\"width\":1220,\"height\":650,\"caption\":\"A manager trying to solve workplace issues with employees\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Philip Arthur Fisher Taught Warren Buffett About Investing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\",\"name\":\"Elizabeth Whitworth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Whitworth\"},\"description\":\"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.\",\"sameAs\":[\"rina@shortform.com\"],\"award\":[\"Contributions to joint task force efforts (FBI)\",\"Contributions to Special Operations Division (DOJ & DEA)\",\"Efforts to fight the war on drugs (NSA)\",\"Contributions to Operation Storm Front (US Customs Service)\"],\"knowsAbout\":[\"History\",\"Theology\",\"Government\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Philip Arthur Fisher Taught Warren Buffett About Investing - Shortform Books","description":"How did Warren Buffett learn to assess the qualitative factors of potential investments? Here's what Philip Arthur Fisher taught him.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/","og_locale":"en_US","og_type":"article","og_title":"What Philip Arthur Fisher Taught Warren Buffett About Investing","og_description":"How did Warren Buffett learn to assess the qualitative factors of potential investments? Here's what Philip Arthur Fisher taught him.","og_url":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/","og_site_name":"Shortform Books","article_published_time":"2023-06-24T01:38:00+00:00","article_modified_time":"2023-06-27T19:12:52+00:00","og_image":[{"width":1220,"height":650,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg","type":"image\/jpeg"}],"author":"Elizabeth Whitworth","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elizabeth Whitworth","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/"},"author":{"name":"Elizabeth Whitworth","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13"},"headline":"What Philip Arthur Fisher Taught Warren Buffett About Investing","datePublished":"2023-06-24T01:38:00+00:00","dateModified":"2023-06-27T19:12:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/"},"wordCount":644,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg","keywords":["The Warren Buffett Way"],"articleSection":["Business","Money","People"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/","url":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/","name":"What Philip Arthur Fisher Taught Warren Buffett About Investing - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg","datePublished":"2023-06-24T01:38:00+00:00","dateModified":"2023-06-27T19:12:52+00:00","description":"How did Warren Buffett learn to assess the qualitative factors of potential investments? Here's what Philip Arthur Fisher taught him.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg","width":1220,"height":650,"caption":"A manager trying to solve workplace issues with employees"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/philip-arthur-fisher\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Philip Arthur Fisher Taught Warren Buffett About Investing"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13","name":"Elizabeth Whitworth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fff9d65a52ac4340660218e7b63ee5e365cf08e7aa7adff79a0142cd4b96f84?s=96&d=mm&r=g","caption":"Elizabeth Whitworth"},"description":"Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books\u2014and a classic murder mystery now and then. Elizabeth has a Substack and is writing a book about what the Bible says about death and hell.","sameAs":["rina@shortform.com"],"award":["Contributions to joint task force efforts (FBI)","Contributions to Special Operations Division (DOJ & DEA)","Efforts to fight the war on drugs (NSA)","Contributions to Operation Storm Front (US Customs Service)"],"knowsAbout":["History","Theology","Government"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/elizabeth\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2021\/01\/meeting-conference-business-communication.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/106279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=106279"}],"version-history":[{"count":9,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/106279\/revisions"}],"predecessor-version":[{"id":106288,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/106279\/revisions\/106288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/23340"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=106279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=106279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=106279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}