{"id":105591,"date":"2023-06-15T17:16:00","date_gmt":"2023-06-15T21:16:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=105591"},"modified":"2023-06-20T09:39:03","modified_gmt":"2023-06-20T13:39:03","slug":"direct-your-attention","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/direct-your-attention\/","title":{"rendered":"Direct Your Attention to These 2 Places to Avoid Burnout"},"content":{"rendered":"\n

What’s an “attention economy” mindset? Is your attention susceptible to manipulation?<\/p>\n\n\n\n

In How to Do Nothing<\/em>, professor and visual artist Jenny Odell argues that the feeling that you always need to be doing something is created by broader social and economic forces. She contends that directing your attention<\/a> to \u201cnon-productive\u201d things is a form of healing and social activism.<\/p>\n\n\n\n

Read more to learn the importance of where you direct your attention<\/a> and how to reclaim control of it.<\/p>\n\n\n\n\n\n\n\n

Change Where You Direct Your Attention<\/h2>\n\n\n\n

“Doing nothing” requires changing how you use attention, explains Odell. In particular, she emphasizes the importance of self-awareness\u2014that is, noticing where you direct your attention.<\/strong> Odell argues that you can take back control through self-awareness\u2014by being aware of attention manipulation and value-based thinking.<\/p>\n\n\n\n

(Shortform note: Being in the moment<\/a> and noticing where you place your attention not only resists the attention economy<\/a> but also can help in managing depression, anxiety, and other mental illnesses. This mental state is also known as mindfulness<\/a>, and in the past few years, it has grown increasingly popular among therapists and psychologists as a therapeutic technique. Studies show mindfulness therapy and strategies like breathing exercises<\/a> or meditation<\/a> are effective methods of treating anxiety, depression, and stress<\/a>\u2014suggesting opting out of the attention economy mindset and focusing on the world around you can do the same.)<\/p>\n\n\n\n

1) Be Aware of Attention Manipulation<\/h3>\n\n\n\n

Odell explains that, in the attention economy, people attempt to manipulate your attention through a number of different tricks\u2014clickbait, addictive social media apps, flashy advertisements, and so on. Therefore, taking back control of your attention requires you to be aware of when your attention is being manipulated. <\/strong>Once you understand how people are trying to grab your attention, you can be more intentional in giving your attention to what you really<\/em> care about, instead of to whatever is manipulating you. <\/p>\n\n\n\n

For example, you might see a headline that makes a bold claim you strongly disagree with. Instead of getting angry, clicking on it, and giving the author attention, you could recognize that whoever wrote the headline is trying<\/em> to make you angry and choose to ignore it instead.<\/p>\n\n\n\n

(Shortform note: To take control of your attention, it can help to understand in detail how others are trying to manipulate it. In Contagious<\/em><\/a>, Jonah Berger explains that for an idea to attract a large audience, it must be connected to an effective trigger<\/em><\/a>\u2014in other words, it must be associated with a specific concept or stimulus, an association that people usually achieve through marketing. For example, Corona\u2019s advertising associates the beer with beaches<\/a>, causing people to think about the product when they think about beaches or sand. By paying attention<\/a> to how triggers make you associate regular, everyday things with products or ideas, you can actively resist attempts to manipulate your attention.)<\/p>\n\n\n\n

2) Awareness of Value-Based Thinking<\/h3>\n\n\n\n

According to Odell, the attention economy mindset also creates strong thought patterns<\/a> relating time and attention to value<\/strong>. For example, you might get frustrated with yourself when you feel like you\u2019re not being productive, dismiss a task or activity because you see it as lacking practical value<\/a>, or feel anxious whenever you aren\u2019t working. She suggests you notice when you\u2019re having these thoughts and directly challenge them, recognizing that they\u2019re part of the harmful attention economy mindset. <\/p>\n\n\n\n

For example, you might enjoy painting for yourself but worry you\u2019re wasting time if you don\u2019t get value out of it, either by building a following on social media or by selling your paintings. Instead, recognize this worry comes from the attention economy and that if you do monetize painting, you\u2019ll likely enjoy it less.<\/p>\n\n\n\n

(Shortform note: To help challenge value-based thinking, you can set goals for yourself based on what will bring you joy or satisfaction. This not only distracts you from the attention economy mindset but also gives you an incentive<\/a> to do nothing. For example, in Keep Going<\/em><\/a>, Austin Kleon suggests making art for the people you love and care about<\/a> instead of making it for money or acclaim on social media. Making art as a gift not only avoids the attention economy mindset but also gives you the satisfaction of bringing someone else joy.)<\/p>\n\n\n\n

Exercise: Do Nothing<\/h3>\n\n\n\n

Consider how you can implement Odell\u2019s approach to doing nothing\u2014leaving behind the attention economy mindset and changing how you use attention and time.<\/p>\n\n\n\n

  1. Odell explains that doing nothing requires taking back control of your attention. Were there moments in the past day when your attention was manipulated? How can you avoid these manipulation tactics next time?<\/li>
  2. Do you agree with Odell\u2019s claim that doing nothing can contribute to social change? Why or why not?<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    What’s an “attention economy” mindset? Is your attention susceptible to manipulation? In How to Do Nothing, professor and visual artist Jenny Odell argues that the feeling that you always need to be doing something is created by broader social and economic forces. She contends that directing your attention to \u201cnon-productive\u201d things is a form of healing and social activism. Read more to learn the importance of where you direct your attention and how to reclaim control of it.<\/p>\n","protected":false},"author":9,"featured_media":45256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,9,43],"tags":[1064],"class_list":["post-105591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-psychology","category-self-improvement","tag-how-to-do-nothing","","tg-column-two"],"yoast_head":"\nDirect Your Attention to These 2 Places to Avoid Burnout - Shortform Books<\/title>\n<meta name=\"description\" content=\"If you feel like you always need to be doing something, it's time to fight back. 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