{"id":104765,"date":"2023-06-06T14:19:00","date_gmt":"2023-06-06T18:19:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=104765"},"modified":"2023-06-08T15:22:40","modified_gmt":"2023-06-08T19:22:40","slug":"will-ai-replace-writers","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/will-ai-replace-writers\/","title":{"rendered":"Will AI Replace Writers &#038; Other Freelancers?"},"content":{"rendered":"\n<p>Will AI replace writers and freelance workers? Is it possible that AI will actually create more jobs for freelancers?<\/p>\n\n\n\n<p>Artificial Intelligence has thrown freelance marketplaces, their clients, and independent writers\u2019 futures into an uncertain, transitional state. As AI\u2019s ability to produce writing comparable to that of humans grows,&nbsp;platforms and writers will have to adapt to meet clients\u2019 shifting needs and interests.<\/p>\n\n\n\n<p>Here are the different perspectives on the effect AI will have on freelancers.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-s-effect-on-freelancing\">AI&#8217;s Effect on Freelancing<\/h2>\n\n\n\n<p>Will AI replace writers? That&#8217;s a common question being asked after the release of Chat GPT-4&#8217;s release. The rapid growth and prominence of powerful Artificial Intelligence (AI) has thrust freelance marketplaces and the writers they connect to clients into an uncertain, transitional state\u2014and nobody\u2019s sure what will happen next. Experts have conflicting predictions about what changes it will bring: Some predict it will put freelancers out of work and will shutter freelance marketplace platforms, while others believe it may ultimately <em>create<\/em> more opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-freelance-marketplaces-and-the-rise-of-ai\"><strong>Freelance Marketplaces and the Rise of AI&nbsp;<\/strong><\/h3>\n\n\n\n<p>Freelance marketplaces are <a href=\"https:\/\/clockwise.software\/blog\/freelancer-marketplace-like-fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener\">two-sided platforms<\/a> that connect freelancers seeking work and companies looking to hire individuals for specialty services. Platforms like Fiverr and Upwork offer services in a <a href=\"https:\/\/www.hostinger.com\/tutorials\/fiverr-vs-upwork#Fiverr_vs_Upwork_Types_of_Jobs\" target=\"_blank\" rel=\"noreferrer noopener\">range of areas<\/a>, including writing.<\/p>\n\n\n\n<p>Fiverr\u2019s Spring 2023 <a href=\"https:\/\/www.shortform.com\/blog\/the-future-of-business\/\">Business Trends<\/a> Index revealed a <a href=\"https:\/\/www.foxbusiness.com\/economy\/demand-ai-skills-freelance-services-website-fiverr-skyrockets\" target=\"_blank\" rel=\"noreferrer noopener\">dramatic rise in interest<\/a> in AI services on the platform over the past six months:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Search queries for &#8220;artificial intelligence&#8221; increased by 56%.&nbsp;<\/li><li>Queries for &#8220;AI&#8221; and &#8220;AI Art&#8221; rose more than 1,000% and close to 7,000%, respectively.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prediction-1-ai-will-put-freelance-writers-out-of-work\"><strong>Prediction 1: AI Will Put Freelance Writers Out of Work<\/strong><\/h3>\n\n\n\n<p>Some businesses that have hired writers on freelance marketplace platforms say that <strong><a href=\"https:\/\/www.shortform.com\/blog\/future-of-communication\/\">AI chatbots<\/a> produce more content than humans, <\/strong><a href=\"https:\/\/www.forbes.com\/sites\/rashishrivastava\/2023\/04\/20\/ive-never-hired-a-writer-better-than-chatgpt-how-ai-is-upending-the-freelance-world\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>better, faster, and for free<\/strong><\/a>. Those who believe that AI-generated content will, at the very least, satisfy <a href=\"https:\/\/www.vox.com\/culture\/23700519\/writers-strike-ai-2023-wga\" target=\"_blank\" rel=\"noreferrer noopener\">easily placated audiences<\/a> will likely turn away from freelancers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prediction-2-ai-will-kill-freelance-marketplace-platforms\"><strong>Prediction 2: AI Will Kill Freelance Marketplace Platforms&nbsp;<\/strong><\/h3>\n\n\n\n<p>Other businesses using freelance marketplace platforms are<strong> unhappy that freelance writers are <\/strong><a href=\"https:\/\/www.forbes.com\/sites\/rashishrivastava\/2023\/04\/20\/ive-never-hired-a-writer-better-than-chatgpt-how-ai-is-upending-the-freelance-world\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>using AI chatbots to do some or all of their work<\/strong><\/a><strong> and, as a result, they\u2019re displeased with the platforms<\/strong>. Businesses seeking authentic content are increasingly irritated that freelancers are bombarding them with project proposals nearly identical to ones generated by chatbots, and a growing number of them are asking platforms for their money back. <\/p>\n\n\n\n<p>Experts say that investors are losing confidence in freelance marketplaces\u2019 future: Fiverr\u2019s shares <a href=\"https:\/\/www.fool.com\/investing\/2023\/05\/04\/why-fiverr-stock-crashed-this-week\/\" target=\"_blank\" rel=\"noreferrer noopener\">slipped 28%<\/a> last week, in part due to fears that the platform\u2019s clients will abandon human writing in favor of AI-generated content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prediction-3-ai-will-create-more-opportunities-for-writers\"><strong>Prediction 3: AI Will Create More Opportunities for Writers<\/strong><\/h3>\n\n\n\n<p><strong>Some veteran freelance writers believe that AI won\u2019t replace them because:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Clients who hire them to develop content and increase website traffic are at the mercy of Google&#8217;s <\/strong><a href=\"https:\/\/www.forbes.com\/sites\/rashishrivastava\/2023\/04\/20\/ive-never-hired-a-writer-better-than-chatgpt-how-ai-is-upending-the-freelance-world\/?sh=4446859062be\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>search ranking system<\/strong><\/a>\u2014whose algorithm prioritizes <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\" target=\"_blank\" rel=\"noreferrer noopener\">high-quality, helpful content<\/a> and devalues spam.&nbsp;<\/li><li>Google\u2019s <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2023\/02\/02\/spambrain-how-google-keeps-spam-out-of-search-results-and-what-it-means-for-seo\/?sh=3f9f9d766b5c\" target=\"_blank\" rel=\"noreferrer noopener\">SpamBrain<\/a> triages AI content generated for the primary purpose of gaming Google\u2019s search engine rankings into spam.<\/li><li>Companies seeking to rank high in search results will reject AI-generated content that could <a href=\"https:\/\/www.forbes.com\/sites\/rashishrivastava\/2023\/04\/20\/ive-never-hired-a-writer-better-than-chatgpt-how-ai-is-upending-the-freelance-world\/?sh=4446859062be\" target=\"_blank\" rel=\"noreferrer noopener\">land them at the bottom<\/a> and stick with humans they trust to put them at the top.<\/li><\/ul>\n\n\n\n<p><strong>Further, AI broadens freelance writers\u2019 work opportunities.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Freelancers can dip their toes in the hybrid AI\/writing pool by taking on gigs where they use and edit AI-produced content for search engine optimization<\/strong> (though they\u2019ll likely do it for less than minimum wage).<\/li><li>Some freelancers say AI is a useful tool that gives them greater flexibility if, for example, they use it to:<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/medium.com\/breakout-writing\/how-will-ai-tools-affect-the-freelance-writing-market-3fccd20336a8\" target=\"_blank\" rel=\"noreferrer noopener\">Produce short content<\/a> that increases word count and visibility on their blogs.<\/li><li>Hone their writing.<\/li><li>Write <a href=\"https:\/\/www.shortform.com\/blog\/russell-brunson-affiliate-marketing\/\">affiliate marketing<\/a> posts for their websites.<\/li><\/ul>\n\n\n\n<p><strong>Finally, some freelance writers are using AI to reinvent themselves completely as <\/strong><a href=\"https:\/\/www.vice.com\/en\/article\/n7ebkz\/writers-are-becoming-ai-prompt-engineers-a-job-which-may-or-may-not-exist\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u201cprompt engineers\u201d<\/strong><\/a>\u2014workers who provide AI tools with phrases that enable the technology to generate accurate, relevant responses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-looking-ahead\"><strong>Looking Ahead<\/strong><\/h3>\n\n\n\n<p>As AI continues to evolve and impact freelance marketplace platforms and the writers and clients who use them, what happens next remains an open question. &nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will AI replace writers and freelance workers? Is it possible that AI will actually create more jobs for freelancers? Artificial Intelligence has thrown freelance marketplaces, their clients, and independent writers\u2019 futures into an uncertain, transitional state. As AI\u2019s ability to produce writing comparable to that of humans grows,&nbsp;platforms and writers will have to adapt to meet clients\u2019 shifting needs and interests. Here are the different perspectives on the effect AI will have on freelancers.<\/p>\n","protected":false},"author":8,"featured_media":104766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,160,24],"tags":[727],"class_list":["post-104765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","category-science","category-society","tag-articles","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will AI Replace Writers &amp; Other Freelancers? - Shortform Books<\/title>\n<meta name=\"description\" content=\"Will AI replace writers? Some believe that&#039;s the case while others think that AI will give freelancers more opportunities. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/will-ai-replace-writers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will AI Replace Writers &amp; Other Freelancers?\" \/>\n<meta property=\"og:description\" content=\"Will AI replace writers? Some believe that&#039;s the case while others think that AI will give freelancers more opportunities. 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