{"id":103891,"date":"2023-06-04T15:01:00","date_gmt":"2023-06-04T19:01:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=103891"},"modified":"2023-06-05T10:50:23","modified_gmt":"2023-06-05T14:50:23","slug":"project-execution-phase","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/","title":{"rendered":"The Project Execution Phase: Tips &#038; Best Practices"},"content":{"rendered":"\n<p>What is project execution? What&#8217;s the best way to get your project off the ground?<\/p>\n\n\n\n<p>The project execution phase is the most critical phase to pay attention to. It&#8217;s the point in the project where you take action on your ideas and troubleshoot anything that may fail.<\/p>\n\n\n\n<p>Continue reading if you want to successfully survive the execution phase, according to Patrick Lencioni\u2019s <em>The 6 Types of Working Genius<\/em>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-project-execution\"><strong>P<\/strong>roject Execution<\/h2>\n\n\n\n<p>The project execution phase is critical. This is the time to troubleshoot ideas raised in the previous phase and evaluate their integrity and applicability. This is also the point where the organization must fully commit to the project.&nbsp;<\/p>\n\n\n\n<p>Organizations that dedicate ample time and resources to this phase tend to experience both expedited <em>and<\/em> positive outcomes. However, according to Lencioni, set-up is typically the most neglected of the three stages of work. When teams rush this phase, they tend to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Deliver under-performing outcomes<\/li><li>Forfeit critical steps that can aid in realizing projects<\/li><li>Create cycles of mutual blame and resentment among the teammates who lead the previous <a href=\"https:\/\/www.shortform.com\/blog\/how-to-brainstorm-effectively\/\">brainstorming<\/a> phase and subsequent follow-through phase<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Maintaining Momentum<\/strong><\/h3>\n\n\n\n<p>Lencioni\u2019s execution phase is, in many ways, all about momentum. But what are <a href=\"https:\/\/www.ideou.com\/blogs\/inspiration\/4-ways-to-maintain-momentum\" target=\"_blank\" rel=\"noreferrer noopener\">some methods for maximizing this<\/a> and keeping the lifeblood flowing through a project?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>First, experts suggest consistently reminding your team about the <em>why<\/em>. Reconnect them at each stage of effort with the ultimate significance of their work: its end result or purpose.<\/li><li>Keep creative juices flowing throughout the life of the project. Although Lencioni emphasizes this in his first phase, consider challenging your team to continue taking conceptual risks during this phase as well. Encourage it to experiment and adapt working models.<\/li><li>Share small, incremental triumphs with your team; this helps assure them things are moving forward. Give them concrete and satisfying proof of these victories.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Intelligence #1: Vetting Ideas<\/h3>\n\n\n\n<p>The person with this intelligence is the one who determines if the proposals suggested during the brainstorming stage meet the criteria of reality. In other words, are they achievable? This person might be the one to question the feasibility of producing your new item on a competitive scale or warn about how much time and money will go into its development.&nbsp;<\/p>\n\n\n\n<p>This intelligence is passive because it requires the existence of ideas outside itself to evaluate; yet, this person is vital in helping organizations select ambitious yet realistic projects. These are the people in your organization who you constantly look to for their intuition and honesty. The person with this intelligence might point out that supplies of your new alloy are not always reliable, making long-term use an issue, or that engineers have already tried and failed to use it. She may suggest that the company find its own supply source and specific engineering talent to make that avenue safe.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Building Transparency and Trust<\/strong><\/h4>\n\n\n\n<p>Lencioni insists that one of the factors that makes the Vetting Ideas intelligence so critical is its honesty\u2014a willingness to call things for what they are. But there are a number of <a href=\"https:\/\/hbr.org\/2022\/10\/how-to-encourage-your-team-to-give-you-honest-feedback\" target=\"_blank\" rel=\"noreferrer noopener\">concerns that can inhibit employees<\/a> from exhibiting this same kind of frankness on a regular basis:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A fear of offending others (especially their boss!)<\/li><li>Anxiety that they could face blowback for their feedback<\/li><li>Cynicism that such constructive criticism will actually change anything<\/li><\/ul>\n\n\n\n<p>To mitigate these concerns, managers should assure team members not only that they are receptive to critical feedback, but also that managers can meet their personal and <a href=\"https:\/\/www.shortform.com\/blog\/organizational-goals\/\">organizational goals<\/a> far more easily with this input.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Intelligence #2: Mobilizing People<\/h3>\n\n\n\n<p>The teammate with this intelligence encourages teammates to buy into projects and is indispensable to getting almost any process off the ground. The intelligence is active because it generates energy and enthusiasm and then passes them along to others. This teammate will get everyone oaring in the same direction and to the same tempo, ensuring that effort is concerted and morale is strong. She will relay to your entire staff how revolutionary your new razor design is (how your organization is the first to use that alloy, in particular) and that the price point you\u2019re going to offer will change the entire market.<\/p>\n\n\n\n<p>These attributes make this intelligence of motivating critical to the central phase of work; in essence, it is a cheerleader archetype.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: In <a href=\"https:\/\/shortform.com\/app\/book\/the-tipping-point\/1-page-summary\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Tipping Point<\/em><\/a>, Malcolm Gladwell conjures a similar archetype to the Mobilizer<em> <\/em>whom <a href=\"https:\/\/shortform.com\/app\/book\/the-tipping-point\/1-page-summary#salesmen-persuaders\" target=\"_blank\" rel=\"noreferrer noopener\">he calls the \u201cSalesman.\u201d<\/a> Gladwell\u2019s Salesman gets people enthusiastically behind these ideas, leaning on a keen mastery of <a href=\"https:\/\/www.shortform.com\/blog\/power-of-nonverbal-communication\/\">non-verbal communication<\/a>, social cues, and emotional reflexes.<strong> <\/strong>And although Gladwell\u2019s Salesmen function to <em><a href=\"https:\/\/www.shortform.com\/blog\/spread-ideas-2\/\">spread ideas<\/a><\/em> that help create <a href=\"https:\/\/www.shortform.com\/blog\/social-epidemic\/\">social epidemics<\/a> (when ideas, messages, or products spread quickly through the public masses) while Lencioni\u2019s mobilizer <em>spurs action<\/em> on a project, the similarities suggest that they may draw on the same social-emotional strengths.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is project execution? What&#8217;s the best way to get your project off the ground? The project execution phase is the most critical phase to pay attention to. It&#8217;s the point in the project where you take action on your ideas and troubleshoot anything that may fail. Continue reading if you want to successfully survive the execution phase, according to Patrick Lencioni\u2019s The 6 Types of Working Genius.<\/p>\n","protected":false},"author":14,"featured_media":10413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,14,30],"tags":[1041],"class_list":["post-103891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-management","category-work","tag-the-6-types-of-working-genius","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Project Execution Phase: Tips &amp; Best Practices - Shortform Books<\/title>\n<meta name=\"description\" content=\"You&#039;ve established the groundwork for your project, so now what? The next step is the project execution phase. Here&#039;s what it requires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Project Execution Phase: Tips &amp; Best Practices\" \/>\n<meta property=\"og:description\" content=\"You&#039;ve established the groundwork for your project, so now what? The next step is the project execution phase. Here&#039;s what it requires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-04T19:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-05T14:50:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Doll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Doll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/\"},\"author\":{\"name\":\"Katie Doll\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\"},\"headline\":\"The Project Execution Phase: Tips &#038; Best Practices\",\"datePublished\":\"2023-06-04T19:01:00+00:00\",\"dateModified\":\"2023-06-05T14:50:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/\"},\"wordCount\":809,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg\",\"keywords\":[\"The 6 Types of Working Genius\"],\"articleSection\":[\"Business\",\"Management\",\"Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/\",\"name\":\"The Project Execution Phase: Tips & Best Practices - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg\",\"datePublished\":\"2023-06-04T19:01:00+00:00\",\"dateModified\":\"2023-06-05T14:50:23+00:00\",\"description\":\"You've established the groundwork for your project, so now what? The next step is the project execution phase. Here's what it requires.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#primaryimage\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.shortform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Project Execution Phase: Tips &#038; Best Practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"name\":\"Shortform Books\",\"description\":\"The World&#039;s Best Book Summaries\",\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.shortform.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\",\"name\":\"Shortform Books\",\"url\":\"https:\/\/www.shortform.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"contentUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png\",\"width\":500,\"height\":74,\"caption\":\"Shortform Books\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937\",\"name\":\"Katie Doll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g\",\"caption\":\"Katie Doll\"},\"description\":\"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.\",\"knowsAbout\":[\"Bachelor of Arts in English With a Concentration in Creative Writing\"],\"jobTitle\":\"Senior SEO Writer\",\"worksFor\":\"Shortform\",\"url\":\"https:\/\/www.shortform.com\/blog\/author\/katie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Project Execution Phase: Tips & Best Practices - Shortform Books","description":"You've established the groundwork for your project, so now what? The next step is the project execution phase. Here's what it requires.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/","og_locale":"en_US","og_type":"article","og_title":"The Project Execution Phase: Tips & Best Practices","og_description":"You've established the groundwork for your project, so now what? The next step is the project execution phase. Here's what it requires.","og_url":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/","og_site_name":"Shortform Books","article_published_time":"2023-06-04T19:01:00+00:00","article_modified_time":"2023-06-05T14:50:23+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg","type":"image\/jpeg"}],"author":"Katie Doll","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katie Doll","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#article","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/"},"author":{"name":"Katie Doll","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937"},"headline":"The Project Execution Phase: Tips &#038; Best Practices","datePublished":"2023-06-04T19:01:00+00:00","dateModified":"2023-06-05T14:50:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/"},"wordCount":809,"commentCount":0,"publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg","keywords":["The 6 Types of Working Genius"],"articleSection":["Business","Management","Work"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.shortform.com\/blog\/project-execution-phase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/","url":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/","name":"The Project Execution Phase: Tips & Best Practices - Shortform Books","isPartOf":{"@id":"https:\/\/www.shortform.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#primaryimage"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg","datePublished":"2023-06-04T19:01:00+00:00","dateModified":"2023-06-05T14:50:23+00:00","description":"You've established the groundwork for your project, so now what? The next step is the project execution phase. Here's what it requires.","breadcrumb":{"@id":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shortform.com\/blog\/project-execution-phase\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#primaryimage","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.shortform.com\/blog\/project-execution-phase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shortform.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Project Execution Phase: Tips &#038; Best Practices"}]},{"@type":"WebSite","@id":"https:\/\/www.shortform.com\/blog\/#website","url":"https:\/\/www.shortform.com\/blog\/","name":"Shortform Books","description":"The World&#039;s Best Book Summaries","publisher":{"@id":"https:\/\/www.shortform.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shortform.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.shortform.com\/blog\/#organization","name":"Shortform Books","url":"https:\/\/www.shortform.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","contentUrl":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2019\/06\/logo-equilateral-with-text-no-bg.png","width":500,"height":74,"caption":"Shortform Books"},"image":{"@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/c3e1b539e89423b544ede91ab2bff937","name":"Katie Doll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6239731a3fc739640b80be30f2b1727a055d3535d0ee4569e8282faa323e47fc?s=96&d=mm&r=g","caption":"Katie Doll"},"description":"Somehow, Katie was able to pull off her childhood dream of creating a career around books after graduating with a degree in English and a concentration in Creative Writing. Her preferred genre of books has changed drastically over the years, from fantasy\/dystopian young-adult to moving novels and non-fiction books on the human experience. Katie especially enjoys reading and writing about all things television, good and bad.","knowsAbout":["Bachelor of Arts in English With a Concentration in Creative Writing"],"jobTitle":"Senior SEO Writer","worksFor":"Shortform","url":"https:\/\/www.shortform.com\/blog\/author\/katie\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/07\/startup-guide-zerotoone-scaled.jpg","_links":{"self":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/103891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/comments?post=103891"}],"version-history":[{"count":4,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/103891\/revisions"}],"predecessor-version":[{"id":104270,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/posts\/103891\/revisions\/104270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media\/10413"}],"wp:attachment":[{"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/media?parent=103891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/categories?post=103891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shortform.com\/blog\/wp-json\/wp\/v2\/tags?post=103891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}