{"id":103302,"date":"2023-05-24T12:32:21","date_gmt":"2023-05-24T16:32:21","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=103302"},"modified":"2023-05-25T13:15:08","modified_gmt":"2023-05-25T17:15:08","slug":"how-to-make-money-with-a-youtube-channel","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-make-money-with-a-youtube-channel\/","title":{"rendered":"How to Make Money With a YouTube Channel: 4 Income Ideas"},"content":{"rendered":"\n

What should you do with your YouTube channel before focusing on revenue? What are the various ways you can make money on YouTube? Which is better\u2014channel membership or Patreon?<\/p>\n\n\n\n

According to prominent YouTubers Benji Travis and Sean Cannell, the \u201cYouTube secret\u201d is this: you just need a sound business model. In their book, they explain how to create a successful YouTube channel and share several ways to monetize it.<\/p>\n\n\n\n

Read on to learn how to make money with a YouTube channel through four revenue streams.<\/p>\n\n\n\n\n\n\n\n

Make Money on YouTube<\/h2>\n\n\n\n

Travis and Cannell explain that, in a YouTube business, revenue comes third, at least chronologically. First, you create valuable content. Next, you build up a community around your content. Then, you focus on how to make money with a YouTube channel. The influence that you have over the community you build is what enables you to make money<\/strong>.<\/p>\n\n\n\n

Once you have enough influence, there are several ways you can make money. Depending on the type of content you create and your community\u2019s interests, some of them will be more viable than others. So, focus on the ones that fit the best with your community and with your vision for your channel.<\/p>\n\n\n\n

Google Adsense<\/h3>\n\n\n\n

Google Adsense is an algorithm that selects ads to display on YouTube videos, monitors how often they are viewed or clicked on, and bills the company running the ad accordingly. If your channel is enrolled in the YouTube Partner Program, Adsense also pays you a percentage of the money it collects from the ads that it runs on your videos. Your channel needs at least a thousand subscribers to be eligible for the Partner program.<\/p>\n\n\n\n

(Shortform note: Not all videos that YouTube allows on their platform are eligible for Adsense monetization, even after your channel has been admitted to the Partner program. To earn Adsense revenue, your videos also have to be deemed \u201cadvertiser friendly,\u201d<\/a> either by YouTube\u2019s algorithms or their manual review process. For some channels, this can be a significant source of frustration, especially as the advertiser-friendly guidelines change from time to time.)<\/p>\n\n\n\n

Product Promotions<\/h3>\n\n\n\n

Regardless of whether your channel\u2019s enrolled in YouTube\u2019s Partner Program and whether your videos are ad-friendly, you can make money promoting products that you know would appeal to your subscribers. Many online retail platforms (such as eBay<\/a>, Amazon<\/a>, and Shopify<\/a>) provide \u201caffiliate marketing\u201d programs, to help their merchants connect with influencers who can promote their products. With an account in an affiliate program, you can get personalized links to products on the online marketplace that pay you a percentage of the profits from every sale that results from people following the link. Companies may also pay you a flat fee to promote their products in your videos.<\/p>\n\n\n\n

However, Travis and Cannell caution you not to promote a product unless you genuinely believe your viewers will like it and benefit from it. Pitching products that aren\u2019t good can hurt your YouTube business by undermining your influence.<\/p>\n\n\n\n

Affiliate Marketing<\/a> Regulations<\/strong>

If you choose to do any kind of product promotion, make sure to research applicable regulations. In the United States, the Federal Trade Commission (FTC) requires you to disclose any financial interest or personal relationship<\/a> that you have with the company that makes or distributes the product you\u2019re promoting. You can just explain in your video whether the company gave you a free sample, promised you a commission on products sold, or whatever the case may be. But your disclosure statement should be \u2018clear and hard to miss\u2019 according to the FTC.

The FTC also prohibits using false information in marketing. So don\u2019t tell people a product is great unless you\u2019ve actually tried it out and verified that it is<\/em> great. If you haven\u2019t tried it, or if you tried it and thought it was terrible, promoting it on your YouTube channel could not only damage your credibility with your audience but potentially land you in court.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Merchandise<\/h3>\n\n\n\n

You can also use your YouTube channel to promote your own products. If you already have a business that sells products or services, you may earn more money indirectly from promoting them on your YouTube channel than directly through other mechanisms.<\/p>\n\n\n\n

If you don\u2019t already have products or services to sell, you can always start selling branded merchandise, such as T-shirts and coffee mugs with your channel logo on them. And, there are services that will handle production and distribution for you. So, you can create a new revenue stream without taking time away from video production.<\/p>\n\n\n\n

(Shortform note: Another merchandising tactic that can be particularly effective for some influencers is to partner with an existing company<\/a>. This works because both parties bring unique assets to the table: You bring your expertise about what kind of product your viewers want and your influence to market the product. The company brings manufacturing expertise and capabilities.)<\/p>\n\n\n\n

Crowdfunding<\/h3>\n\n\n\n

As the authors point out, you can also fund your channel through direct patronage of people who appreciate your content. There are a couple of mechanisms for collecting donations from patrons.<\/p>\n\n\n\n

Within YouTube itself, if you have over a thousand subscribers you can enable \u201cchannel memberships.\u201d This allows viewers to support your channel with recurring monthly donations. YouTube keeps 30% of the membership payments and gives you the remaining 70%.<\/p>\n\n\n\n

There are also third-party crowdfunding platforms, of which Patreon is the most popular among YouTubers. It, too, enables you to receive monthly donations from supporters, and it takes only 10% of the funds. But, it lacks the convenience of direct integration with YouTube.<\/p>\n\n\n\n

Principles for Crowdfunding Success<\/strong>

In his Success Principles<\/em><\/a>, author Jack Canfield offers a number of tips on making crowdfunding work:

Tell your story:<\/strong> Show people why what you\u2019re doing is worth doing. In this case, that would mean highlighting the value your videos deliver.

Ask for money: <\/strong>You might think that if you have a Patreon page set up for your channel and you\u2019re delivering quality content, it\u2019s obvious that you want people to support you financially so you can continue to produce more content. But Canfield says it\u2019s still important to ask for donations explicitly. And when you do, clearly explain how you\u2019ll use the money that people donate.

Testimonials: <\/strong>Encourage other people to share how they\u2019ve benefited from your work.

Reward donors:<\/strong> Perks for supporting your cause help to incentivize donations. For example, you could offer early or exclusive access to certain videos. However, note that some platforms restrict what types of rewards you can offer.

Post updates:<\/strong> Posting regular updates about your progress and plans helps to reassure your donors that you\u2019ll deliver (or continue to deliver) the value you\u2019ve promised.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Exercise: Choose a Revenue Stream<\/h3>\n\n\n\n

In this exercise, you\u2019ll have a chance to apply Travis and Cannell\u2019s advice to your own YouTube business.<\/p>\n\n\n\n

Recall that there are several ways to make money on YouTube, including YouTube ads, affiliate marketing, promoting your own company or merchandise, and crowdfunding. Some revenue sources are a better fit for a given channel than others. What revenue stream do you think best<\/em> fits your channel, and why?<\/p>\n","protected":false},"excerpt":{"rendered":"

What should you do with your YouTube channel before focusing on revenue? What are the various ways you can make money on YouTube? Which is better\u2014channel membership or Patreon? According to prominent YouTubers Benji Travis and Sean Cannell, the \u201cYouTube secret\u201d is this: you just need a sound business model. In their book, they explain how to create a successful YouTube channel and share several ways to monetize it. Read on to learn how to make money with a YouTube channel through four revenue streams.<\/p>\n","protected":false},"author":9,"featured_media":103486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,104,103],"tags":[1037],"class_list":["post-103302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","category-sales","tag-youtube-secrets","","tg-column-two"],"yoast_head":"\nHow to Make Money With a YouTube Channel: 4 Income Ideas - Shortform Books<\/title>\n<meta name=\"description\" content=\"Once you have enough influence through your videos, focus on how to make money with a YouTube channel. 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