{"id":102417,"date":"2023-05-16T16:28:06","date_gmt":"2023-05-16T20:28:06","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=102417"},"modified":"2023-05-19T16:30:06","modified_gmt":"2023-05-19T20:30:06","slug":"how-to-contextualize","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/how-to-contextualize\/","title":{"rendered":"How to Contextualize an Idea So That It&#8217;s Well Received"},"content":{"rendered":"\n<p>What do you do when audiences aren&#8217;t receptive to your speech? Why should you contextualize your ideas, and how should you do it?<\/p>\n\n\n\n<p>It can be nerve-wracking standing in front of an audience that might not agree with your viewpoints. By contextualizing your main idea at the beginning of your presentation, you&#8217;ll have a better chance of winning them over to your side.<\/p>\n\n\n\n<p>Keep reading to learn how to contextualize ideas, according to <em>Amplify Your Influence <\/em>by Ren\u00e9 Rodriguez.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-art-of-contextualizing\"><strong>The Art of Contextualizing<\/strong><\/h2>\n\n\n\n<p>Rodriguez states that, <strong>before you present your main idea, you must know how to contextualize it. <\/strong>This ensures your audience views your main idea the way you want them to rather than through their personal contexts. We all typically view information through our personal context, which is based on our experiences, memories, and preconceptions, along with our present physical and emotional states. This context determines how receptive we are to new ideas, how likely we are to act on these ideas, and how we\u2019ll react to them emotionally.\u00a0<\/p>\n\n\n\n<p>(Shortform note: Some experts use the concept of personal contexts in disciplines beyond communication. For example, <a href=\"https:\/\/www.otdude.com\/students\/personal-factors-as-context-occupational-therapy\/\" target=\"_blank\" rel=\"noreferrer noopener\">occupational therapists<\/a> use it to define a range of considerations that might affect a client\u2019s ability to participate in their occupation. Along with our life experiences, some factors that might make up our personal context include our age, race or ethnicity, gender identity, sexual orientation, socioeconomic status, education, and cultural identity.)<\/p>\n\n\n\n<p>Your audience might have aversions or fears about your main idea that form part of their personal context. This can hinder their ability to receive your ideas and thus, your ability to change their behavior. When people feel unsure and unsafe, their hypothalamus (the part of the brain responsible for automatic functions such as digestion and breathing) activates, shutting down their ability to process new information.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: Some research supports Rodriguez\u2019s assertion that <a href=\"https:\/\/www.shortform.com\/blog\/stress-response-in-the-body\/\">the stress response<\/a> we experience when feeling unsafe hinders our ability to absorb information. In addition to activating your hypothalamus, <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/radical-teaching\/201512\/where-did-the-joy-learning-go#:~:text=Information%20communication%20is%20blocked,cannot%20downward%20regulate%20to%20direct\" target=\"_blank\" rel=\"noreferrer noopener\">this state also affects the amygdala\u2019s ability to send and receive input<\/a> to and from the <a href=\"https:\/\/www.shortform.com\/blog\/what-does-the-prefrontal-cortex-do-in-the-brain\/\">prefrontal cortex<\/a>, the part of the brain that consciously directs our decisions and actions based on reflective thought. This means that when we\u2019re in this state, our brains can\u2019t turn sensory input into memory. Additionally, we\u2019re no longer in control of our behavioral responses.)<\/p>\n\n\n\n<p>Instead of letting this restrict you as a speaker, <strong>guide audience members\u2019 perception of your main idea by <em>creating <\/em>context at the beginning of your communication.<\/strong> Specifically, addressing your audience members\u2019 fears and concerns primes them to be open and receptive. For example, contextualize your main idea <a href=\"https:\/\/www.shortform.com\/blog\/how-to-use-pathos\/\">using pathos<\/a> by telling a story that helps your audience members empathize with you.&nbsp;<\/p>\n\n\n\n<p>(Shortform note: In <a href=\"https:\/\/shortform.com\/app\/book\/the-pyramid-principle\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Pyramid Principle<\/em><\/a>, Barbara Minto offers <a href=\"https:\/\/shortform.com\/app\/book\/the-pyramid-principle\/1-page-summary#goal-1-write-a-clear-engaging-introduction\" target=\"_blank\" rel=\"noreferrer noopener\">three steps for writing an introduction<\/a> that contextualizes your main idea, as Rogriguez recommends. First, provide your audience with a <em>familiar<\/em> context\u2014this helps them see that what you\u2019ll be sharing is relevant to them, which will make them more receptive to your ideas. For instance, share a story (as Rogriguez proposes), but make sure it\u2019s a story that\u2019s relevant to <em>their<\/em> lives. (Introducing familiarity may also soothe any fears the audience has about your idea.) Then, pose a relevant question that will pique your audience member\u2019s curiosity and make them want to keep listening. Finally, share your main idea as an answer to this question.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shortform Example: Contextualizing a Meditation Workshop<\/h3>\n\n\n\n<p>Say you\u2019re facilitating a <a href=\"https:\/\/www.shortform.com\/blog\/eckhart-tolle-meditation-mindfulness\/\">meditation<\/a> workshop for a group of businesspeople. Your main idea is that meditation can be a valuable tool to manage work stress and create <a href=\"https:\/\/www.shortform.com\/blog\/maintaining-a-healthy-lifestyle\/\">a healthy lifestyle<\/a>, and your delivery of that idea includes a meditation exercise for the audience to participate in.&nbsp;<\/p>\n\n\n\n<p>You sent a survey out before the workshop, so you already know some of your audience\u2019s personal contexts surrounding meditation: Many of them wrote that they\u2019ve either never tried it, or they\u2019ve tried it and found it difficult. These personal contexts indicate some aversion or trepidation about meditation. Therefore, if you were to begin the workshop with your meditation exercise, the audience members would likely get little out of it. Their hypothalami would shut down the learning part of their brains, and they\u2019d be unable to absorb any benefits from the exercise.<\/p>\n\n\n\n<p>However, say you begin by addressing their concerns instead, thus changing their context. You start the workshop with some information about what meditation is and isn\u2019t: It\u2019s primarily about <a href=\"https:\/\/www.shortform.com\/blog\/how-to-pay-attention\/\">paying attention<\/a> to the present moment so that anyone can do it, with no experience required. It\u2019s an ongoing practice, so it\u2019s okay if they don\u2019t notice immediate effects the first few times they do it. To tap into the audience\u2019s pathos, you might tell a personal story about how it\u2019s helped you. Finally, you state that everyone\u2019s experience is different, and the most important thing is to tune into themselves and acknowledge any feelings and sensations that arise.&nbsp;<\/p>\n\n\n\n<p>By offering all of this context at the beginning of your presentation, you\u2019ve covered the audience\u2019s points of aversion toward the exercise. You\u2019ve given them permission to experience whatever they experience and let go of their expectations. This will make them more receptive to your ideas and make it easier for you to change their behavior\u2014meaning they\u2019ll be more likely to try meditation again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do you do when audiences aren&#8217;t receptive to your speech? Why should you contextualize your ideas, and how should you do it? It can be nerve-wracking standing in front of an audience that might not agree with your viewpoints. By contextualizing your main idea at the beginning of your presentation, you&#8217;ll have a better chance of winning them over to your side. Keep reading to learn how to contextualize ideas, according to Amplify Your Influence by Ren\u00e9 Rodriguez.<\/p>\n","protected":false},"author":14,"featured_media":10099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34,9],"tags":[1024],"class_list":["post-102417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-psychology","tag-amplify-your-influence","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Contextualize an Idea So That It&#039;s Well Received - Shortform Books<\/title>\n<meta name=\"description\" content=\"Contextualization is putting an idea into a broader perspective. 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