{"id":100803,"date":"2023-05-01T02:36:40","date_gmt":"2023-05-01T06:36:40","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=100803"},"modified":"2023-05-02T13:05:41","modified_gmt":"2023-05-02T17:05:41","slug":"sales-funnel-leads","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/","title":{"rendered":"How to Make the Most of Your Sales Funnel Leads"},"content":{"rendered":"\n<p>How does using a <a href=\"https:\/\/www.shortform.com\/blog\/what-is-a-sales-funnel-and-how-does-it-work\/\">sales funnel<\/a> help you make the most of your marketing spend? What is the best way to convert sales funnel leads?<\/p>\n\n\n\n<p>According to Russel Brunson, the author of <em>Dotcom Secrets<\/em>, sales funnels are the most cost-efficient way to grow your sales. This is because sales funnels encourage your leads to spend more money, helping you to make the most of your ad spend.<\/p>\n\n\n\n<p>Here&#8217;s how sales funnels can help you make the most of your leads.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sales-funnels-get-each-customer-to-spend-more\"><strong>Sales Funnels Get Each Customer to Spend More<\/strong><\/h2>\n\n\n\n<p>Ideally, your sales funnels do more than turn website traffic into paying customers. They also get each customer to purchase more than they otherwise would have by getting your sales funnel leads to spend more at one time and encouraging them to return and buy again in the future.<\/p>\n\n\n\n<p>Getting each customer to buy more is the secret to <a href=\"https:\/\/www.shortform.com\/blog\/business-growth\/\">business growth<\/a>, according to Brunson: Every new customer costs significant marketing expenses to acquire, but <strong>getting each customer to spend more gives you more revenue at no additional marketing expense, resulting in <\/strong><strong><em>vastly<\/em><\/strong><strong> more profit.<\/strong> These massive profits then allow you to spend more on marketing, creating a <a href=\"https:\/\/www.shortform.com\/blog\/virtuous-cycle-john-malone\/\">virtuous cycle<\/a> in which every sale you make funds the acquisition of the next several sales. This empowers you to grow your business exponentially and dominate the market.<\/p>\n\n\n\n<p>In contrast, most online businesses fail to achieve this virtuous cycle. Often, when businesses aren\u2019t getting as much website traffic as they want, they make the mistake of trying to improve their marketing to get more leads. If they instead improved their sales funnels so each customer spent more, they could increase traffic to their website through heavier investment in marketing.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Counterpoint: Focus on New Customers, Not Existing Customers<\/strong><br><br>In <a href=\"https:\/\/shortform.com\/app\/book\/how-brands-grow\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How Brands Grow<\/em><\/a>, Byron Sharp provides a contrasting perspective to Brunson, arguing that instead of trying to get each customer to spend more, <a href=\"https:\/\/shortform.com\/app\/book\/how-brands-grow#rule-1-market-to-new-customers-never-to-existing-customers\" target=\"_blank\" rel=\"noreferrer noopener\">marketers should focus their efforts on advertising to new customers<\/a>. He claims that mass data collection reveals <a href=\"https:\/\/shortform.com\/app\/book\/how-brands-grow#the-fixed-pattern-of-brand-growth\" target=\"_blank\" rel=\"noreferrer noopener\">companies can\u2019t significantly increase how much each customer spends on their brand<\/a>.&nbsp;<br><br>According to Sharp, consumers will only buy something when they realize they need it, and any attempts to influence a customer to make a purchase they wouldn\u2019t ordinarily have made is a waste of resources. Often, marketers believe that they\u2019re successfully influencing a customer to spend more at one time, but in reality, <a href=\"https:\/\/shortform.com\/app\/book\/how-brands-grow#marketing-strategies-that-fail\" target=\"_blank\" rel=\"noreferrer noopener\">the customer is just making purchases they would have made anyway<\/a>. Additionally, Sharp asserts that you can\u2019t create repeat customers by increasing brand loyalty, as people are inherently indifferent to the brands they buy. Rather, they just <a href=\"https:\/\/shortform.com\/app\/book\/how-brands-grow#how-consumers-choose-which-brand-to-buy\" target=\"_blank\" rel=\"noreferrer noopener\">buy whatever brand they think of first and is the most convenient<\/a>.<br><br>With this in mind, Sharp recommends instead focusing your time and money on increasing <a href=\"https:\/\/shortform.com\/app\/book\/how-brands-grow#how-consumers-choose-which-brand-to-buy\" target=\"_blank\" rel=\"noreferrer noopener\"><em>brand presence<\/em><\/a> so that when the time comes for a potential customer to make a purchase, they\u2019ll think of your brand first. To do this, he suggests <a href=\"https:\/\/shortform.com\/app\/book\/how-brands-grow#increase-your-presence-with-memorable-branding\" target=\"_blank\" rel=\"noreferrer noopener\">regularly running emotionally engaging advertisements with recognizable and consistent branding<\/a>. This directly contradicts Brunson\u2019s advice to focus more on improving your sales funnels than your advertising.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How does using a sales funnel help you make the most of your marketing spend? What is the best way to convert sales funnel leads? According to Russel Brunson, the author of Dotcom Secrets, sales funnels are the most cost-efficient way to grow your sales. This is because sales funnels encourage your leads to spend more money, helping you to make the most of your ad spend. Here&#8217;s how sales funnels can help you make the most of your leads.<\/p>\n","protected":false},"author":7,"featured_media":7868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,103],"tags":[1000],"class_list":["post-100803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-sales","tag-dotcom-secrets","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make the Most of Your Sales Funnel Leads - Shortform Books<\/title>\n<meta name=\"description\" content=\"Sales funnels are the most cost-efficient way to grow your sales. 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Here&#039;s how sales funnels can help you make the most of your leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-01T06:36:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-02T17:05:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2020\/03\/leanstartup-entrepreneur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"897\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darya Sinusoid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darya Sinusoid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/\"},\"author\":{\"name\":\"Darya Sinusoid\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/0421cce75bc249b11e2517b3a91f9c46\"},\"headline\":\"How to Make the Most of Your Sales Funnel Leads\",\"datePublished\":\"2023-05-01T06:36:40+00:00\",\"dateModified\":\"2023-05-02T17:05:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/\"},\"wordCount\":533,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/03\/leanstartup-entrepreneur.jpg\",\"keywords\":[\"Dotcom Secrets\"],\"articleSection\":[\"Business\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/\",\"name\":\"How to Make the Most of Your Sales Funnel Leads - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/sales-funnel-leads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2020\/03\/leanstartup-entrepreneur.jpg\",\"datePublished\":\"2023-05-01T06:36:40+00:00\",\"dateModified\":\"2023-05-02T17:05:41+00:00\",\"description\":\"Sales funnels are the most cost-efficient way to grow your sales. 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