{"id":100165,"date":"2023-04-23T13:44:00","date_gmt":"2023-04-23T17:44:00","guid":{"rendered":"https:\/\/www.shortform.com\/blog\/?p=100165"},"modified":"2023-04-24T12:57:09","modified_gmt":"2023-04-24T16:57:09","slug":"tony-fadell-nest","status":"publish","type":"post","link":"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/","title":{"rendered":"Tony Fadell, Nest, &#038; the Beginning of the Smart Home Revolution"},"content":{"rendered":"\n<p>How did world travel inspire the concept of a smart home? Why did Tony Fadell end his relationship with Nest?<\/p>\n\n\n\n<p>In <em>Build: An Unorthodox Guide to Making Things Worth Making<\/em>, entrepreneur Tony Fadell tells the story of his career. He talks about starting Nest\u2014a smart home device company\u2014and later selling it to Google for billions of dollars.<\/p>\n\n\n\n<p>Keep reading to learn about Tony Fadell, Nest, and the start of the smart home revolution.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tony-fadell-nest\">Tony Fadell &amp; Nest<\/h2>\n\n\n\n<p>Let&#8217;s take a look at the road that ultimately led Tony Fadell to Nest. In 1999, he quit Philips, where he had overseen the underwhelming release of the Philips Velo and Nino\u2014essentially business-focused smartphones. He started to focus on his dream of building a handheld music device. That dream led Fadell to a job at Apple, where he built several generations of the iPod and the iPhone and rose through the ranks to Senior Vice President.<\/p>\n\n\n\n<p>(Shortform note: In <a href=\"https:\/\/shortform.com\/app\/book\/steve-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Steve Jobs<\/em><\/a>, Walter Isaacson explains that Fadell\u2019s journey to and at Apple was not without controversy. Notably, Fadell was pressured into signing onto Apple full-time when he initially only wanted to stay on as a consultant. Additionally, Fadell and engineer Jonathan Rubinstein [who brought Fadell on] often clashed, as both believed that they were the main creator of the iPod.)<\/p>\n\n\n\n<p>In 2010, Fadell quit Apple to travel the world with his family\u2014and was consistently frustrated by old, inefficient thermostats. So, that same year, Tony Fadell started Nest (along with co-founder Matt Rogers) and became CEO. The company successfully released a smart thermostat and a smoke and carbon monoxide alarm. This success was thanks in part to Fadell\u2019s insistence that brick-and-mortar stores market Nest products in a dedicated \u201cConnected Home\u201d aisle.<\/p>\n\n\n\n<p>(Shortform note: Fadell and Rogers successfully <a href=\"https:\/\/www.cnbc.com\/2022\/07\/21\/nest-labs-how-ipod-creators-thermostat-became-a-top-google-brand.html\" target=\"_blank\" rel=\"noreferrer noopener\">kicked off the smart home revolution<\/a>\u2014a dramatic rise in the development of internet-connected home appliances\u2014and with it, <a href=\"https:\/\/www.makeuseof.com\/how-to-limit-smart-devices-access-to-your-home-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">a host of privacy and security concerns<\/a>. Nest hasn\u2019t been immune to these; after Fadell\u2019s tenure, the company attracted controversy for <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2019\/02\/googles-home-security-devices-had-hidden-microphones\/583387\/\" target=\"_blank\" rel=\"noreferrer noopener\">hiding microphones<\/a> in their security cameras.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Acquires Nest<\/h3>\n\n\n\n<p>In 2014, Fadell sold Nest to Google, which wanted to expand into the smart home market. Fadell was thrilled at the opportunity to use Google\u2019s massive resources to achieve Nest\u2019s vision of creating a fully connected smart home. But, the two companies struggled to integrate their cultures. Then, in 2015, Google restructured itself into Alphabet and gave Fadell one week\u2019s notice that Nest would effectively turn into a non-Google company with no access to the resources Fadell had expected. Shortly after, Google told Fadell they were selling Nest\u2014at which point Fadell quit. Google never sold Nest. But Fadell never looked back: Today, he spends his time on Build Collective, a <a href=\"https:\/\/www.shortform.com\/blog\/how-does-venture-capital-work\/\">venture capital<\/a> firm.<\/p>\n\n\n\n<p>(Shortform note: <a href=\"https:\/\/www.cnbc.com\/2022\/07\/21\/nest-labs-how-ipod-creators-thermostat-became-a-top-google-brand.html\" target=\"_blank\" rel=\"noreferrer noopener\">Fadell\u2019s departure from Alphabet was mired in controversy<\/a>, as headlines speculated about the \u201ctumult\u201d that Fadell\u2019s management style caused at Nest. And Google\u2019s restructuring campaign didn\u2019t change after Fadell\u2019s departure. After several rebrands, <a href=\"https:\/\/www.theverge.com\/2023\/4\/7\/23673165\/google-nest-dropcam-nest-secure-eol\" target=\"_blank\" rel=\"noreferrer noopener\">customers in 2023 remain unclear as to what Nest products Google will continue to support<\/a> in the coming years. But Fadell\u2019s career remains active, as he <a href=\"https:\/\/www.wired.com\/story\/tony-fadell-is-trying-to-build-the-ipod-of-crypto-ledger-stax\/\" target=\"_blank\" rel=\"noreferrer noopener\">focuses his efforts on the cryptoverse<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How did world travel inspire the concept of a smart home? Why did Tony Fadell end his relationship with Nest? In Build: An Unorthodox Guide to Making Things Worth Making, entrepreneur Tony Fadell tells the story of his career. He talks about starting Nest\u2014a smart home device company\u2014and later selling it to Google for billions of dollars. Keep reading to learn about Tony Fadell, Nest, and the start of the smart home revolution.<\/p>\n","protected":false},"author":9,"featured_media":100174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[45,79,33],"tags":[991],"class_list":["post-100165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entrepreneurship","category-people","tag-build","","tg-column-two"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tony Fadell, Nest, &amp; the Beginning of the Smart Home Revolution - Shortform Books<\/title>\n<meta name=\"description\" content=\"Entrepreneur Tony Fadell talks about starting Nest\u2014a smart home device company\u2014and selling it to Google for billions of dollars. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tony Fadell, Nest, &amp; the Beginning of the Smart Home Revolution\" \/>\n<meta property=\"og:description\" content=\"Entrepreneur Tony Fadell talks about starting Nest\u2014a smart home device company\u2014and selling it to Google for billions of dollars. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/\" \/>\n<meta property=\"og:site_name\" content=\"Shortform Books\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-23T17:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-24T16:57:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.amazonaws.com\/wordpress.shortform.com\/blog\/wp-content\/uploads\/2023\/04\/smart-home-tablet-house.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Whitworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Whitworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/\"},\"author\":{\"name\":\"Elizabeth Whitworth\",\"@id\":\"https:\/\/www.shortform.com\/blog\/#\/schema\/person\/d2928cf6c11a69ced1491d6a5b74fb13\"},\"headline\":\"Tony Fadell, Nest, &#038; the Beginning of the Smart Home Revolution\",\"datePublished\":\"2023-04-23T17:44:00+00:00\",\"dateModified\":\"2023-04-24T16:57:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/\"},\"wordCount\":545,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/04\/smart-home-tablet-house.jpg\",\"keywords\":[\"Build\"],\"articleSection\":[\"Business\",\"Entrepreneurship\",\"People\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/\",\"url\":\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/\",\"name\":\"Tony Fadell, Nest, & the Beginning of the Smart Home Revolution - Shortform Books\",\"isPartOf\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.shortform.com\/blog\/tony-fadell-nest\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.shortform.com\/blog\/wp-content\/uploads\/2023\/04\/smart-home-tablet-house.jpg\",\"datePublished\":\"2023-04-23T17:44:00+00:00\",\"dateModified\":\"2023-04-24T16:57:09+00:00\",\"description\":\"Entrepreneur Tony Fadell talks about starting Nest\u2014a smart home device company\u2014and selling it to Google for billions of dollars. 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