What is an alter ego? Why does Todd Herman recommend creating one? In The Alter Ego Effect, athletic performance coach and leadership advisor Todd Herman reveals the trick that many professional athletes use to bring their A-game when it matters: adopting an alter ego. By doing this, you consciously decide which of your existing talents and skills to use to excel in your life. Keep reading to learn more about alter egos and when you need one.
What Is an Alter Ego and Why Should You Have One?










