What is The 12 Week Year book about? How do the authors challenge the annualized goal-setting approach? What alternative do they propose? In The 12 Week Year, the book’s authors challenge the conventional approach to goal setting and execution that is based on annualized thinking—where execution plans are aimed at attaining yearly results. Further, they propose an alternative approach that is based on the principle of periodization— achieving yearly results within a three-month timeframe. Keep reading to understand the premise behind Brian Moran and Michael Lennington’s book The 12 Week Year.
The 12 Week Year: Book About Getting Things Done










