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Steven Stokes's Top Book Recommendations

Want to know what books Steven Stokes recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Steven Stokes's favorite book recommendations of all time.

EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Vinod KhoslaBrand building for entrepreneurs trying to upset the incumbents. One of the few “how to” books I enjoyed. (Source)

Steven StokesOne must-read book for such entrepreneurs that want to take their brand’s fledgling proposition, their drive, spirit, personalities and angst and cement it into a Challenger brand (such as Brewdog, Gymbox, Simba Mattresses or Lush), is Eating the Big Fish. At DUKE, we recognised the increasing indifference from consumers towards brands and most of their advertising. This gave us a springboard to... (Source)

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Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and... more

Steven StokesIt questioned the delusions of business books and the pseudoscience that some use. It reminded me that the advice given in business books may not necessarily be right for you, your team, your business or the current situation. (Source)

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