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Steven A. McKean's Top Book Recommendations

Want to know what books Steven A. McKean recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Steven A. McKean's favorite book recommendations of all time.

1

Be Like Amazon

Even a Lemonade Stand Can Do It

You’re on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

Endorsements:...
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Christopher G. McCannWitty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today's most successful companies...making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and... (Source)

Mitch JoelYou are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H.... (Source)

Steven A. McKeanThis is your best book yet! For students of growth and transformation, this book provides the bridge to go from the Why espoused by Simon Sinek to an enterprise's marketing and messaging. Just brilliantly told story! (Source)

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