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Steve Forbes's Top Book Recommendations


Want to know what books Steve Forbes recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Steve Forbes's favorite book recommendations of all time.

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and...

Ben CohenThere's fake corporate marketing and then there's real marketing. This is the real stuff for real people. (Source)

Steve ForbesA business book that’s both entertaining and useful for big brands and start-ups alike. (Source)

Brian SwetteBuzzmarketing works. It’s not just a nice-to-have, it’s a must-have! (Source)

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"A must-read for every American and business leader." --Steve Forbes, editor-in-chief, FORBES

From the New York Times bestselling author of Unaccountable comes an eye-opening, urgent look at America's broken health care system--and the people who are saving it.

One in five Americans now has medical debt in collections and rising health care costs today threaten every small business in America. Dr. Makary, one of the nation's leading health care experts, travels across America and details why health care has become a bubble....

Aneesh ChopraDr. Makary artfully sifts through complex data to shine light on a path for those seeking to build a better health care system. (Source)

Steve ForbesA must-read for every American and business leader. (Source)

Shantanu AgrawalMarty Makary is a great storyteller, making accessible the business of medicine and the new ideas disrupting it without losing the important details. Everyone should read this book, and then demand a more transparent and fair system. (Source)

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