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Mark Schaefer's Top Book Recommendations

Want to know what books Mark Schaefer recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Mark Schaefer's favorite book recommendations of all time.

Where do you want to go next in your life?

Do you want be positioned to get a better job, acquire more customers, or attract more donations for your charity? Do you want to be regarded as an authority in a way that could lead to a book project or speaking career?

Today, the influence that provides an edge in our world is determined by how well you're known. Being known is not the same as being famous. It's not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority,...
Recommended by Jay Baer, Mark Schaefer, and 3 others.

Mark SchaeferThank you so much! RT @edmaxwell: @markwschaefer @aerialvideosusa Just listened to “Known” on a long drive. Excellent. Now I want the paperback version to highlight. Great concepts. I recommend the book to everyone. (Source)

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Customers, followers, subscribers.

It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become Superfans.

Followers may...

Chris GuillebeauAfter you read it, you'll go away feeling motivated and ready to work. (Source)

Chris DuckerHave you pre-ordered your copy of @PatFlynn's new book, "Superfans" yet?! If not, jump on before August 13th and he'll throw in the AudioBook version for free, too! It's a GREAT read, y'all. Pre-order here: (Source)

Christy WrightSuperfans is a must-read for any leader at any stage of business. (Source)

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Don't have time to read Mark Schaefer's favorite books? Read Shortform summaries.

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  • Being comprehensive: you learn the most important points in the book
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  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.