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Graeme Dixon's Top Book Recommendations

Want to know what books Graeme Dixon recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Graeme Dixon's favorite book recommendations of all time.


The Thing Which Has No Name

The legendary advertising guru—Ogilvy UK’s vice chairman—and star of three massively popular TED Talks, blends the science of human behavior with his vast experience in the art of persuasion in this incomparable book that decodes successful branding and marketing in the vein of Freakonomics, Thinking Fast and Slow, and The Power of Habit.

When Rory Sutherland was a trainee working on a direct mail campaign at the famed advertising firm OgilvyOne, he noticed that very small changes in design often had immense effects on the number of consumer responses. Yet no one he worked with...

Nassim Nicholas Taleb4 hours dinner conversation with @rorysutherland and Rohan @Silva in a Pakistani restaurant in London (2 bottles of wine, but no Negroni). You must buy two copies of Rory's book, in case one is stolen, lost, damaged (by the rain), or self-destructs. (Source)

Geoffrey MillerAgree. This is a great book by @rorysutherland that will shake up how you think about lots of things. Try it, and you'll realize you're nowhere near as epistemically humble as you should be. (Source)

Preston Pysh@rorysutherland I would love to interview you on our podcast. Your book was incredible! (Source)

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