Gerhard Gschwandtner's Top Book Recommendations

Want to know what books Gerhard Gschwandtner recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Gerhard Gschwandtner's favorite book recommendations of all time.

1
Recommended by Jack Welch, Howard Schultz, Bono, and 5 others.

Jack WelchBill McDermott has had a hugely successful career—from Xerox to SAP. In this very human book, he describes the secrets that led to this success. (Source)

Howard SchultzBill McDermott's story shows how to grow a business as well as a career with authenticity and respect. A heartfelt read, there is much to learn from Bill's journey. (Source)

BonoBill McDermott sees ambition and compassion as comrades in the workplace rather than competitors. That’s rare. He claims it's just common sense… but I claim it's the Irish in him. (Source)

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2
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld's evidence-based approach connects the dots between science and situations salespeople and...
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Gerhard GschwandtnerThis book is a breath of fresh air. While most sales books are based on the author's experience, every chapter in this superbly well-written book is rooted in science. (Source)

David HorsagerCan science and selling come together? YES, and in a powerful way—just read this book! The Science of Selling is as good as it gets—fantastic and really usable. I have already given it to my sales team to read.” (Source)

Donna SerdulaMany believe that sales is just a numbers game, but David Hoffeld has proven that there is actually a science to it [and] that selling is a skill that can be developed and perfected. A fascinating book. (Source)

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