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Fred Whyte's Top Book Recommendations

Want to know what books Fred Whyte recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Fred Whyte's favorite book recommendations of all time.

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The former EVP of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business – any business - depends upon winning and keeping customers.

In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to...
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Tony HsiehAt Zappos, many of our business decisions revolve around the customer. Lee Cockerell understands the importance of a great customer experience and shows you how to Deliver Happiness to your customers. (Source)

Carl SewellThese Rules rule. If you play by these rules you will win. (Source)

Fred WhyteLee Cockerell offers practical, reader friendly suggestions and guidelines which can be implemented immediately to enhance and improve customer service at any company. (Source)

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