Want to know what books Erik Martin recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Erik Martin's favorite book recommendations of all time.
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It was a classic modern business story: two Canadian entrepreneurs build an iconic brand that would forever change the way we communicate. From its humble beginnings in an office above a bagel store in Waterloo, Ontario, BlackBerry outsmarted the global giants with an addictive smartphone that generated billions of dollars. Its devices were so ubiquitous that even President Barack Obama favoured them above all others. But just as it was emerging as the dominant global player, BlackBerry took a dramatic turn.
Losing the Signal is the riveting, never-before-told story of one... more It was a classic modern business story: two Canadian entrepreneurs build an iconic brand that would forever change the way we communicate. From its humble beginnings in an office above a bagel store in Waterloo, Ontario, BlackBerry outsmarted the global giants with an addictive smartphone that generated billions of dollars. Its devices were so ubiquitous that even President Barack Obama favoured them above all others. But just as it was emerging as the dominant global player, BlackBerry took a dramatic turn.
Losing the Signal is the riveting, never-before-told story of one of the most spectacular technological upsets of the 21st century. Unlike Enron, which was undone by its executives' illegal activities, or Lehman Brothers, which collapsed as part of a larger global banking crisis, BlackBerry's rise and fall is a modern-day tale of the unrelenting speed of success and failure. It is a thrilling account of how two mismatched CEOs outsmarted more-powerful competitors with a combination of innovation and sharp-elbowed tactics; and how, once on top of the world, they lost their way. The company responded too slowly to competitors' innovations, and when it finally made its move, it stumbled with delayed, poorly designed and unpopular smartphones. A little more than a decade after Research In Motion introduced the BlackBerry, it is now struggling to survive. Its share of the US phone market fell from 50 per cent in 2009 to about one percent in 2013, showing just how aggressive, fast and unforgiving today's global business market can be. less 
Erik MartinIt's a gripping and well-told reminder of how fast habits and technologies change, especially for companies at the top. (Source)
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"More dramatic than fiction...THE GUNS OF AUGUST is a magnificent narrative--beautifully organized, elegantly phrased, skillfully paced and sustained....The product of painstaking and sophisticated research."
CHICAGO TRIBUNE
Historian and Pulitzer Prize-winning author Barbara Tuchman has brought to life again the people and events that led up to Worl War I. With attention to fascinating detail, and an intense knowledge of her subject and its characters, Ms. Tuchman reveals, for the first time, just how the war started, why, and why it could have been stopped but wasn't. A classic... more "More dramatic than fiction...THE GUNS OF AUGUST is a magnificent narrative--beautifully organized, elegantly phrased, skillfully paced and sustained....The product of painstaking and sophisticated research."
CHICAGO TRIBUNE
Historian and Pulitzer Prize-winning author Barbara Tuchman has brought to life again the people and events that led up to Worl War I. With attention to fascinating detail, and an intense knowledge of her subject and its characters, Ms. Tuchman reveals, for the first time, just how the war started, why, and why it could have been stopped but wasn't. A classic historical survey of a time and a people we all need to know more about, THE GUNS OF AUGUST will not be forgotten. less 
Doris Kearns GoodwinSo beautifully written. But more importantly, for me, she was writing about battles and military stuff and things that you don’t imagine that sometimes a woman might be so adept at. (Source)
Ruth HarrisThis is a very strange book for me to choose. For many people, it is the ultimate old-fashioned diplomatic history. But it enthuses me for several reasons. First of all, it’s an extraordinary narrative. It reads magnificently and is a breathtaking horizon of events and people. Secondly, like me, she is obsessed with people. In the first chapter we have the funeral of Edward VII in 1910, which is... (Source)
Matt CalkinsThe best way to understand how the world resolves its conflicts and its tensions is by looking at how a conflict that has been studied thoroughly, like World War I, unfolded and resolved. Business is like this too. If anyone were to ever get to the heart of Coke vs. Pepsi, they would see a parade of mistakes in the same way World War I looks in retrospect—so many ways you could have done better. (Source)
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