Want to know what books David Armano recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of David Armano's favorite book recommendations of all time.
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don... more An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.
Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change.
Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players. less 
Walter IsaacsonNow more than ever, advertising is the lifeblood that sustains most journalism, television, and entertainment. But with the advent of Google, Facebook, and other digital players, the advertising industry is being fundamentally disrupted. Ken Auletta brilliantly chronicles this drama with his usual combination of behind-the-scenes reporting filled with colorful characters, surprising revelations,... (Source)
David Armano@kenauletta really enjoying the book. Best take on advertising and disruption in the space that I’ve come across in years. https://t.co/kiexWpYq0W (Source)
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From the New York Times bestselling author of The Four, Scott Galloway, a provocative book of hard-won wisdom for achieving a fulfilling career and life, based on his viral video of the same name.
Scott Galloway teaches brand strategy at NYU's Stern School of Business, but often his class veers to life strategy. His students are smart and hardworking, but they struggle with life's biggest questions, just like the rest of us. What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance really... more From the New York Times bestselling author of The Four, Scott Galloway, a provocative book of hard-won wisdom for achieving a fulfilling career and life, based on his viral video of the same name.
Scott Galloway teaches brand strategy at NYU's Stern School of Business, but often his class veers to life strategy. His students are smart and hardworking, but they struggle with life's biggest questions, just like the rest of us. What's the formula for a life well lived? How can you have a meaningful career, not just a lucrative one? Is work/life balance really possible? What does it take to make a long-term relationship succeed?
Galloway explores these and many other questions in the take-no-prisoners style that has made him a sought-after commentator and YouTube star. For example...
If (Money In) - (Money Out) > 0, you're rich.
The definition of "rich" is income greater than your burn rate. My dad and his wife receive about $50K/year and spend $40K. They are rich. I have friends who earn more than $1 million, but with several children in private schools, an ex-wife, a home in the Hamptons, and the lifestyle of a master of the universe, they spend nearly all of it. They are poor.
Compound interest = the key to relationships.
Most of us know how compound interest works with money, but don't recognize its power in other spheres. Make small investments in the people you care about, every day. Take a ton of pictures, text your friends stupid things, check in with old friends, express admiration to coworkers, and tell your loved ones that you love them. The payoff is small, until it becomes immense.
Serendipity = a function of courage.
My willingness to endure rejection from universities, peers, investors, and women has been hugely rewarding. Asking a VC for money is nothing compared to approaching a woman midday in a beach chair, sitting with another woman and a guy, and opening. Nothing wonderful will happen without taking a risk and subjecting yourself to rejection.
Cool vacation > Cool car.
Studies show people overestimate the happiness that things will bring them, and underestimate the long-term positive effect of experiences. Invest in experiences over things. Drive a Hyundai, and take your spouse to Australia.
The Algebra of Happiness is perfect for any graduate, or for anyone who feels adrift. less 
Eric BarkerThis book is required reading for everyone with a heartbeat. Scott delivers powerful, hard-earned life lessons that will resonate with anyone who hasn’t had their common sense surgically removed. (Source)
Geoffrey MillerThis is a really interesting, short, super-readable book by leading NYU marketer @profgalloway. He invents a whole new genre of nonfiction: radically honest memoir + intrepid self-analysis + life advice. I wish everybody I admire would write their own version of it. https://t.co/2kXlf9cDb1 (Source)
Derek SiversThe Algebra of Happiness offers raw and vulnerable wisdom, delivered with heart. We all can learn from Galloway's mistakes and insights. (Source)
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The New York Times bestselling, groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today's news.
Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can--except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of... more The New York Times bestselling, groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today's news.
Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can--except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of the poor; they lavishly reward "thought leaders" who redefine "change" in ways that preserve the status quo; and they constantly seek to do more good, but never less harm.
Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? His groundbreaking investigation has already forced a great, sorely needed reckoning among the world's wealthiest and those they hover above, and it points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world--a call to action for elites and everyday citizens alike. less 
Bill GatesIn Anand’s thought-provoking book his fresh perspective on solving complex societal problems is admirable. I appreciate his commitment and dedication to spreading social justice. (Source)
Tim O'ReillyAnand is a deeply insightful thinker, whose view of justice tempered with mercy needs to be widely shared. His forthcoming book is brilliant and important. https://t.co/QIcy3bEZMS (Source)
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