Want to know what books David A. Steinberg recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of David A. Steinberg's favorite book recommendations of all time.
For Immediate Release will show you how to:
Frame the debate and control the conversation
Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them
Promote the interests of your brand or business; deter or potentially stop what is not in your interest
Build on great press, and avoid or minimize bad press
Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see
Handle a crisis in the most effective and efficient manner
See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
Ronn TorossianMy PR book has become a staple within the industry, as well as required reading for many college courses throughout the country. The book details how valuable public relations is - how public relations can define brands; help companies and individuals court the press or avoid it; grow business; resolve crises quickly; improve search results on Google and so many other things. Effective PR makes... (Source)
David A. SteinbergTorossian's insights into the PR business were enormously helpful to me as an entrepreneur. With Ronn's help we grew a start up into the #1 spot on the Inc. 500 list of fastest growing companies in the US, and was able to take it public with greater than a billion dollar market cap. Ronn continues to help me today as a principal in the private equity business. For Immediate Release should be... (Source)
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