Experts > Ben Cohen
Ben Cohen's Top Book Recommendations
Co-founder/Ben & Jerry's Ice Cream
Want to know what books Ben Cohen recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Ben Cohen's favorite book recommendations of all time.
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"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and... more
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and... more
Steve ForbesA business book that’s both entertaining and useful for big brands and start-ups alike. (Source)
Brian SwetteBuzzmarketing works. It’s not just a nice-to-have, it’s a must-have! (Source)
Don't have time to read Ben Cohen's favorite books? Read Shortform summaries.
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- Being comprehensive: you learn the most important points in the book
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- Interactive exercises: apply the book's ideas to your own life with our educators' guidance.