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Andy Budd's Top Book Recommendations

Want to know what books Andy Budd recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Andy Budd's favorite book recommendations of all time.

1

This is Service Design Thinking

Basics – Tools – Cases

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service Design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.

A set of 23 international authors and even...
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Recommended by Andy Budd, and 1 others.

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2

Make It So

Interaction Design Lessons From Science Fiction

Many designers enjoy the interfaces seen in science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these "outsider" user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful. less
Recommended by Andy Budd, and 1 others.

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3
What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leaders"Visual Leaders" explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide--literally "trans-forming" communications and people's sense of what is possible. It describes seven essential tools for visual leaders--mental models, visual meetings, graphic templates, decision theaters, roadmaps, Storymaps, and virtual visuals--and examples of methods for... more
Recommended by Andy Budd, and 1 others.

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4

Lean UX

Designing Great Products with Agile Teams

Lean UX has become the preferred approach to interaction design, tailor-made for today's agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than...
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Recommended by Laura Klein, Andy Budd, and 2 others.

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5

The Brand Gap

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:

- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why...
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Recommended by Andy Budd, Robert Jones, and 2 others.

Robert JonesIt’s got a nice, informal definition of what a brand is…It’s very readable. (Source)

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6
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less. less
Recommended by Andy Budd, and 1 others.

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7
Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.

This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage...
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Recommended by Andy Budd, Ola Olusoga, and 2 others.

Ola OlusogaSkimmed in the past, rereading. It has great examples of frameworks that help move you from fuzzy ideas to tangible output. (Source)

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8
Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.

In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web...
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Chris GowardHere are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] Don't Make Me Think. (Source)

Nicolae AndronicI’m a technical guy. I studied the IT field and did software development for a long time until I discovered the business world. So the path for me is to slowly adapt from the clear, technical world, to the fuzzy, way more complex, business world. All the books that I recommend help this transition. “Don’t Make Me Think” - Steve Krug: for seeing software with the eyes of the user. (Source)

Nick GanjuAbout usability and making software and user interfaces that are friendly to people. (Source)

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9

Sprint

How to Solve Big Problems and Test New Ideas in Just Five Days

Dobre pomysły nie przychodzą same. Co więcej, droga między dobrym pomysłem a sukcesem koncepcji bywa usiana niepewnością i trudnymi chwilami. Mnożą się wątpliwości. Nie wiadomo, jak zacząć i na czym należy się skupić przede wszystkim. Czy lepiej zaangażować pojedynczą osobę, czy zespół? Jak rozpoznać odpowiednie rozwiązanie? Jak zyskać pewność, że właśnie ten pomysł odniesie sukces w prawdziwym życiu? I jak dowiedzieć się o tym wszystkim szybko — bez nieskutecznych burz mózgów i niekończących się dyskusji? Innymi słowy, jak podejmować dobre decyzje biznesowe?

Dzięki tej książce...
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Recommended by Nir Eyal, Eric Ries, Ken Norton, and 17 others.

Eric RiesA fantastic, proven formula for moving from idea to prototyping to decision making within five days, based on a process he developed while working at Google and later GV. (Source)

Cat Williams-TreloarJake Knapp, John Zeratsky & Braden Kowitz "Sprint" - the go-to guide on how to sprint. You may not follow everything to the tee, but it's simple, clean and full of great examples of how to move fast with structure. (Source)

Javed KhatriThis book details the "sprint" process used at Google Ventures. We follow a similar process at Kustard to validate business ideas and to solve problems without wasting much time, money and energy. If you want to quickly validate an idea, this is a proven model and a must read. (Source)

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10
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
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Sheryl SandbergProvides a great inside look at how the tech industry approaches building products and businesses. (Source)

Dustin MoskovitzAt Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Source)

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Don't have time to read Andy Budd's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.
11
A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive...
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Timothy FerrissHoliday is part Machiavelli, part Ogilvy, and all results... This whiz kid is the secret weapon you've never heard of. (Source)

Andrew ChenGrowth hackers are the new VPs of marketing, and this book tells you how to make the transformation. (Source)

Sean EllisRyan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product. (Source)

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Don't have time to read Andy Budd's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.