Zag
The #1 Strategy of High-Performance Brands
Recommended by Seth Godin, and 1 others. See all reviewsRanked #15 in Branding, Ranked #71 in Computer Graphics — see more rankings.
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:
- why me-too brands are doomed to fail
-... more
- why me-too brands are doomed to fail
-... more
Reviews and Recommendations
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Seth Godin Author, Marketer, EntrepreneurRecommends this book
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