Youtility

Why Smart Marketing Is about Help Not Hype

Ranked #14 in Social Media Marketing, Ranked #31 in Digital Marketingsee more rankings.

The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make...
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Reviews and Recommendations

We've comprehensively compiled reviews of Youtility from the world's leading experts.

Gary Vaynerchuk Chairman/VaynerXRecommends this book

Neal Schaffer Recommends this book

Jeff Gibbard One of the five books Jeff recommends to young people interested in his career path. (Source)


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