Words That Work

It's Not What You Say, It's What People Hear

| 3.97 | 2,191 ratings and reviews

Recommended by Ryan Holiday, Brian Burkhart, and 2 others. See all reviews

Ranked #45 in Effective Communication, Ranked #49 in Communication Skills — see more rankings.

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has... more
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We've comprehensively compiled reviews of Words That Work from the world's leading experts.

Ryan Holiday AuthorThese two books are the two best books of political thinking and theater from both the left and the right. Regardless of ideologies, both are experts in influencing and leading public perception through image and words. It actually matters whether we’re talking about illegal immigrants or undocumented workers, or whether we describe the problem as climate change or global warming. Strategists need to understand the power of language and framing–it doesn’t matter how right you are, if you lose this battle it can be impossible to rally people to your cause. Read both these books. (Source)

Brian Burkhart He’s the one who said the two most powerful words are “imagine” and “believe.” That’s huge, and I absolutely agree. (Source)

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