Wholesale Distribution Channels

New Insights and Perspectives

Ranked #54 in Distribution

Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers'insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are:
improving sales force effectiveness
power relationships in wholesale distribution channels
wholesalers'liability for defective products
the impact of dominant buyers on wholesaling
wholesalers as marketing experts
more

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